‎ igitization of media content (words,

D ‎ llows media content to flow across

A
‎images, sounds, etc.) using technologies ‎platforms

‎ ne multi-functional technology "

O
‎converges" various media formats in a
‎single device.

‎Technological Convergence

‎ hen a single company controls several

w
‎products/services as many kinds of media.

l‎inking of companies to media, creating ‎ ther forms of media associated with the
o
‎synergies, horizontally integrating different ‎original product, to expand the potential
‎sections of the entertainment industry ‎audience and saturate the market

t‎ ransmedia exploitations of branded

‎properties: Pokemon, Star Wars, Harry
‎Potter

‎ xamples: companies such as Sonny and

E
‎AOL-Time Warner converge film, TV, books,
‎games, the Internet, music, real estate, etc

‎Economic Convergence

"‎ Media convergence is an ongoing process ‎ mazon controls several products other
A
‎by which previously distinct technologies ‎than the original service for online
‎come to share tasks and resources... ‎shopping.
‎changes how media is both consumed
‎and produced."

‎ ringing together old and new media

B s‎ tories flowing across several kinds of
‎within ONE single creation ‎media platforms
1

‎Definition by Henry Jenkins

‎Harry Potter films

‎Examples: smart phones ‎ he explosion of new forms of creativity at

T
‎the intersections of various media
‎technologies, industries, and consumers.

‎ edia convergence combines 3

M
‎C's

‎Harry Potter books

‎Harry Potter

‎ edia
M ‎5 types of media convergence

‎ onvergence
C
‎Harry Potter games

‎Cultural convergence

‎media rich environment and technology ‎open/distance/blended learning

‎Inquiry-based learning ‎ evelopment of educational technologies

D
‎Harry Potter rides
‎Construcvisim ‎to support teaching and learning
‎Gamification
‎ edia consumers are empowered to
M
‎student-centred pedagogical approach ‎new pedagogies and theories of education ‎annotate, comment, remix, and create
‎Fosters participatory culture ‎culture in different ways.

‎ ultimodality (presentation and

m
‎digital storytelling ‎expression) to support UDL

‎ edia which contains invaluable

m
‎educational resources can be shared and
‎MOOCs, Wikipedia, YouTube, etc. ‎exchanged across the glob ‎information access
‎Educational Implication
‎ chool: media and digital literacy
S
‎curriculum teaches learners to be critical
‎media consumers ‎digital literacy as 21st century skills
‎reduce digital divide
‎have the chance to tell own stories.

‎ edia stacking, participation, multitasking

M ‎examples:
‎result in excessive screen time and create
‎distracted learners with short attention
‎spans, less stamina, less depth and
‎complexity.

‎ sing many different forms of media at the

U
‎same time

‎ hen someone is media stacking or multi-

W
‎tasking ‎ xample: When I'm listening to a playlist
E
‎from YouTube, working on the mind map
‎using my laptop, and messaging my
‎friends on my phone.

‎Organic convergence
‎Example

‎ edia is circulated around the world while

M
‎cultures around the glob influence each
‎other through shared media content
‎Globalization of media ‎despite the physical distance. ‎Cultural hybridity

‎Global Convergence

‎Example ‎Nollywood ‎Bollywood ‎Hollywood

‎ ome cultures are pressured to be

S
‎assimilated to the values and structures of
‎Disadvantages ‎cultural imperialism ‎dominating cultures.