PROJECT FINAL BAHASA INGRIS EKONOMI DAN BISNIS

NAMA : Dewi Listra Denna

NIM : 218411202
KELAS : B
 1. MANAGEMENT
a. Discusion
Answer the questions below, then compare your answers with your friends’ and
discuss them.
 What is management? Stale words or ideas you have in your mind.
 Is management an art or a science? Is in an instinct or a set of skilss and
techniques that can be taught?
 What are some of the duties and responsibilities of a manager?

b.Reading
Manajemen is the organizing or controlling of the affairs of a business or a sector of a
business.Firstly managers plan by setting objectives and decide how their company can
achieve them.Secondly managrs organize by analizing and classifying the activities of
the company and the relations among them.Thirdly m,anagers integrate by practicing the
social skils of motivation and communication.
Fourthly,managers measure the performance of their subordinantes,to see wether the
objectives set for the company as a whole and for each indidual member of the company
are being achieved.
Lastly,manages delop people but their subordinates and themselves.Top managers also
have to manage a busines’S relations with
costumers,suppliers,bankers,investors,neighboring,communities,public authorities,and so
on,as well as deal with any major crises wich arise.
Even though the tasks of a managers can be analyzed and classivified in this
manner,magement is not entirely scientific.

C.Comprehension
1.Answer the following question based on the above passages
 What are the works of a managers?
 What should a manager organize?
2.What do you think makes a goog manager?wich four of the following qualities
do you think the most importan
 Communicative; able to communicate with other people
 Friendly and sociable; pleasant to other pepple
D.Vocabulary
1.The text the countains a number of cammon verbs-noun partnership,e.g.achieve
objectives,deal with crises,and so on.Match up these verbs and nouns to make cammon
collacations.draw arrows from the verb to the noun collacations
 Supervise decisions
 Set information
2.complete the following sentences with these word
  Achieved innovation Resources
E.Classification
Complete the following functions of management by listing the words or phrases from the
list.
 Selting objectives Develofing strategies
 Allocating resources Analyzing activites

F.Aplication
Determine whetter te following works of a manager are planning (P),organizing
(O),integrating (I),measuning (M),or developing(D).Fill the blanks with the appropriate
abreviations
Example
P A manager set objectives of this company

G.Information transfer
There are different levels of mangers within the managerial hierarchy of an
otganization.The amoun of time and effort spent on each of the five fuctions depends on the
manager’s position in the organisation
H.Follow-up
 Interview supervisor or manager to find out how much time is spent perfoming each
of the basic management functions.Compare the result of the interview with you
classmate
 Read the following passage

MANAGEMENT FUNCTIONS
Magement performs an essential role in any business or organised activity,management is
composed of a team of managers who have responsibility to an organistin.
Planning involves determining overall company objectives and deciding how these goals
can best be achieved.Managrs evaluate alternative plants before choosing a specific course of
actionand then check to see that the chosen plan fits in to the objectives established at higher
organizatoinal levels.
Organizing is the process of pulting the plan in ti action.this involvea allocating
resources,especially human resources,so that the overall objectives can be attained.
Contolling the last management function,is the work of managers to evaluate how well
company objectives established in the planning phase and at how well the tasks assigned in
the directing phase are being complted.
 Managers need interpersonal organizational,and technical skills in order to adequately and
efficiently perform these management functions.

2.MARKETING
a.Discussion
Answer the questions below,then compare your answers with friend’s and discus them
 What do you think of when you see or the term marketing? Write down ideas you
have in your mind
 What are the four p’s?
 List the various steps or actinos that are involved in the marketing process .think of all
steps that must make placeto get goods or services to the costumers.
b.Reading
THE FOUR P’s
Marketing is a part of business that involves a complex area of activities,such as
buying,selling,market means research,transportation,strotage,and advertising.
The product element of marketing refers to the good or service that a company wants to
sell.The price element of marketing refers to the charge for the product,there are three pricing
options the company may take.The product element of the marketing process getting the
product to the customer.The promotion element of marketing refers to the communication
about the product that the takes place between buyer and seller.The four elements of
marketing-product,price,placement,and promotion-work together to develop a successful
marketing operation that satifies customers and achieves the company’s objectives
c.comprehension
e.classification
f.aplication
determine whether the following matters are PRODUCT,PRICE,PLACEMENT,or
PROMOTION.Fill the blanks with the appropriate abbreviations
g.information transfer
h.follow-up

3.COMPANY STRUCTURE
a.discussion
Answer the questions bellow,then compare your answers with your anwers with your friend’s
and discus them,
 What do you think about if your read or hear the phrase compny structure ?
  What departments or divisions are there in a company or in an organization structure?
 Does the name of the name of the top manager vary?

b.Reading
STRUCTURE OF ORGANIZATION
The structure of most organizations is hierarchical or pyramidal,with one person or may be a
group of people at the top,and a growing number of people bellow hom at each successive
level.Some people in an organization ocuppy staf position in which they have no line
authority,and are integarated in to the chain of command,for example,there might be and
assistan to the accounting manager,who is number two in the accouting department.Since the
activies of most companies are too complicated to bbe organized I a single hierarchy,at
present,most large manufacturing companies have a functional structure,including production
,finance,marketing,sales,and personel or human resources department.
Although functional organization is efficient,two standard criticism are put
forward.Having a singleproduction department is generally inevicient for a large organization
manufacturing a range of products.Bussiness that cannot be divided into autonomous
divisiions with their own markets can simulate decentralization,setting up divisions thst deal
with each othet using internally determined transfer prices.A natural problem of hierarchies is
thst people at lower levels are unablr to make important decisions,but have to pass on
responsibility to tcheir boss.
c.comprehension
1.answer the following questions based on the above passage
 What type of structure do most organizations have?
d.vocabulary
math the words in the lft-hand column with the definitions in the righthand column.copy the
corresponding letters in the blanks
 a____subbordinates A.to be responsible to someone and to take
instrucstions from him or her

e.classification
f. describing company structure
g.aplication
h.writing
i.follow-up

4.ADVERTIZING
a.discussion
1. what do you have in mind when you hear or read the word advertisement?state
words or ideas you have in your mind
2. what media are used for advertisement?
3. Define the following ways or advertisement?

b.reading
ADVERTISEMENT
Advertisting is a public promotion of something as a product service business,or event in
order to attaract or increase interest in it.Large companies tend to use the services of large
advertisting agencies although they could easily set up their own advertising departements
and by media space them selves.the client company generally gives the advertising agency
anagreed budged;a brief or a statement of the objectives of the advertising compaign;and an
overall advertising strategy concerning the message to be communicated to the target
custumers.
The agency advertisements(ads),and develops a media plan specifying which media-
newspapers,magazines,radio,television,banners,posters,mail internet,etc-will bbe used and in
which proportions.
Effective.the choice of advertising media is generally strongly influenced bythe
comparative cost of reaching 1,000 members of the target audience,the cor per thousand
(CPM).The timing oof advertising campaigns depens on factors such as purchasing frekuency
and buyer turnover
c.comprehension
Answer the following qustions based on the above passage
 What does advertising inform?
 What is the best perform of adversising?
 What ia a brief?
d.vocabulary
find the terms in the box,which mean the following,write the letter of the answer in the space
besides each meaning.
 Institutional,comparative-parity methot,Ad campaign,Ad agencies,A brief,An ad
budged,word of mounth,counter-cylical ad,target market,an account,media
planners,threshold effect
e.classification
label the following claims from in the space provided that you agree with through that you
disagree with
 ___advertising is essential for business,especially for launching new consumer
products
f.aplication
rank the following media of advertising from the most to the least in
popularity,cost,effectiveness,efficiency,and interest
 Television,yellow pages,outdoor advertising,newspaper,magazines,sandwich-
boardman,direct mail radio,the internent billboard.
g.follow-up
 Interview one of your friends about the media and types of advertising that he io she
knows.compare the result of the interview with your classmates
 Discuss the most interesting and inpressive advertising that you and you friends have
ever seen
 Read the following passage.
5.BANKING
a.Discussion
 What do you think of whwn you see or hear the term banking?state words or ideas
you have in your mind
 State the names of banking that are foun in your town
 State the banking services tht you know
b.reading
TYPES OF BANK
Bank is a business that keeps money for individual peole or companies,exanges
currencies,makes loans and ofter other financial services.invesment banks or merchant bank
raise funs for industry on the various financial markets,finance international trad,issue
govemment bonds.Unuversal combine deposit and loan banking with share and bond dealing
and invesmentservices.
Central bank usually fixes a coutry’s minimum interest rates.this is the discount rate,at
which the central bank makes secured loans to commercial banks.There are also branches of
lots of foreign banks,largely doing eurocurrency business in most financial centers.
c.comprehension
d.vocabulary
e.classification
f.follow-up
BANKING SERVICE
Banking is the business of providing financial services cotumers and business.the basic services a
bank provides are checking accounts,which can be used like money to make payments and purchase
goods and services,savings accounts and time deposits.that can be used to save money for future
use;loans that costumers and businesses can use to purchase goods and basic cash management
services suh as check chasing and foreighn currency exange.
 GLOSARRY
Accounting is the system of recording,verifying,and reporting of the value of assets
liabilities,income,and expenses in the ledger to which debit and credit entries are
chronologically posted to record changes in value.
Accounts payable is a file or account that countains money that a person or company owes to
supliers,but has not paid yet (dept)
Accounts receipable is one of a series of accounting transactions dealing with the biling of
cotomers to purchase who owe money to a person company or organization for goods and
sevices that have been providet to the cutumer.
Advertisting is a form of communication that tipcally altemps to persuade potential custumers
to purchase or to constume more of a particular brand of product or service.
Assets are everything of value that is owned by a person or copany.it is a claim on the
property your income of borrower
Attack ad is an advertisement whose message is meant as an attack against another candidate
or political party.
Bank is a financial institution whose primary activity is to act as payment agent for customer
and to borrow and lend money
Board of directors is a body of elected or appointed persons who jointly oversee the activities
of a company or organization.
Busines English is English especially related to international trade,a specialization within
English language learning and teaching.
Capital is the money that gives the business the power to buy goods to be used in the
production of orther goods or the offering of a service.
Career ia an individual’s course of progress through life,which a usually considered to pertain
to remunerative work and sometimes also formal education.
Chief data processing(CEO)is tipically the highest-ranking corporate executive or
administrator in charge of total management of a corporation ,company,organization,or
agency,reporting to the board of directors