Verbs: Things/Ideas: People:

advertise advertisement advertiser

consume consumption consumer
develop development developer
employ employment employer
invest investment investor
manage management manager
produce production producer
promote promotion promoter
purchase purchase purchaser
ship shipment shipper
 advertise = to do a commercial about a product, or
to do a billboard (big poster/sign) about a product
Verbs: For example:
After we advertise the product on TV, we will have
advertise a lot of people buying it.
consume = to buy (products), or to
consume eat/drink/ingest (food)
develop For example:
People consume a lot of sugar in drinks like soda,
employ coffee, or juice.
develop = to create a new product from nothing,
invest or to improve (make better) an existing product
For example:
manage The company is developing a new product that will
produce be available next year.
employ = to give work (a job) to people
promote For example:
The firm employs 200 people.
purchase
invest = to put money into
ship For example:
The firm will invest $10 million in a new factory.
 manage = to supervise something
For example:
Verbs: My uncle manages a mini-market.
advertise produce = to make or manufacture a product
For example:
consume The company has just produced the new car model
for 2021.
develop promote = 1. to create commercials for a product
employ 2. give a worker a better position or salary
For example:
invest My business is using celebrities to promote our
new product.
manage She started as a cashier. Now the company
promoted her to General Manager.
produce purchase = to buy (formal)
promote For example:
The company purchased a new machine for
purchase $1,500.
ship = to transport a long distance
ship For example:
Amazon will ship my new sunglasses in 5 days.
 Let’s play a game:

Group 1: Group 2: Group 3: Group 4:

... ... ... ...
 Page 79 Vocabulary (Activity A)
Instructions → In groups, take turns reading the following 10 sentences:

spend money = to use your money for something

sales (singular: sale) = the number of products sold
develop = to create a new product or make an existing product better
the head = the boss
ship (verb) = to transport to its final destination
 Page 79 Vocabulary (Activity B)
Instructions → Complete the chart with the noun forms of the verbs:

...
... ... ...
... ... ...

verb noun verb noun

to make a commercial a commercial

(verb) (noun) to buy (a product) or The amount
to eat/drink/ingest bought/eaten/drunk
(food) /ingested
 Page 79 Vocabulary (Activity C)
Instructions → Look at the verbs and nouns in the vocabulary chart and in blue:

Examples:

Make 4 questions using any of these words (verb/noun/person):

1. ____________________________________________?
2. ____________________________________________?
3. ____________________________________________?
4. ____________________________________________?
 “Online Habits”

Which activity do you do a lot? (Explain and give an example)

I … a lot. This is good / bad for me because …
For example, …
 Page 80 Listening (Activity B)

This is Lian. She’s reading

an article online.
Instructions → Listen to her
and her friend Arturo talk
about it. Then circle the best
answer to each question
(Listen 2 times):

Internet user = a person who uses the Internet

throughout = (here) from beginning to end
social media = websites like Facebook/Instagram/YouTube
spend = (here) to use your time for something
go offline = disconnect from the Internet
 Page 80 Listening (Activity B)

This is Lian. She’s reading

an article online.
Instructions → Listen to her
and her friend Arturo talk
about it. Then circle the best
answer to each question
(Listen 2 times):

Internet user = a person who uses the Internet

throughout = (here) from beginning to end
social media = websites like Facebook/Instagram/YouTube
spend = (here) to use your time for something
go offline = disconnect from the Internet
 1
Internet User: Type 1
Topic: Online Habits You’re always online

2 Internet User: Type 2

You’re online only for certain
things
Page 80 Listening (Activity C)
Instructions → Listen again and take notes about the online habits of Lian and Arturo
Why does Arturo go online?
Arturo’s Online Habits (2 answers are correct) Lian’s Online Habits
Take notes: Take Notes:

... ...
... ...
... ...
Are you more like Lian or
Arturo?
I am more like … because … For
example, …
 1
Internet User: Type 1
Topic: Online Habits You’re always online

2 Internet User: Type 2

You’re online only for certain
things
Page 80 Listening (Activity C)
Instructions → Listen again and take notes about the online habits of Lian and Arturo
Why does Arturo go online?
Arturo’s Online Habits (2 answers are correct) Lian’s Online Habits
Take notes: Take Notes:

... ...
... ...
... ...
Wrap-Up: What type of Internet
user are you?
I am Type 1 / 2 … because … For
example, …
 Page 80 Listening (Activity F)
Sometimes the “noun” and the “verb” forms of a word have the same spelling, but the stress
patterns are different. The first word, PREsent, is a noun. The second words, preSENT, is a verb

Page 80 Listening (Activity G) → Listen to these other examples:

For “nouns” the stress is on the FIRST syllable.
Other examples:
PROtest → There is a PROtest on the street right now.
INsult → What you said was an INsult.
PERmit → Do you need a PERmit to fish here?
For “verbs” the stress is on the SECOND syllable.
Other examples:
proTEST → We need to proTEST against the new law.
inSULT → Please, don’t inSULT me!
perMIT → Fishing is not perMITted here.
 Page 81 Speaking (Activity A)
Instructions → Complete the interview by filling in the
missing questions (1 to 6). Write the correct numbers in
the blanks:
 Page 81 Speaking (Activity A)
Instructions → Complete the interview by filling in the
missing questions (1 to 6). Write the correct numbers in
the blanks:

...

...
...

...

...

...
 Page 81 Speaking (Activity A)
Instructions → Now practice the conversation
with a partner:

...

...
...

...

...

...
 Page 81 Speaking (Activity A)
Instructions → Look at the information from the conversation and complete the
“Company Profile”

COMPANY PROFILE:
 Page 81 Speaking (Activity A)
Instructions → Look at the information from the conversation and complete the
“Company Profile”

COMPANY PROFILE:

...
...
...
...
perks = money or products given as a
gift, usually in addition to your salary
 Page 81 Speaking 3 Practice (Activity C)
Instructions → In pairs, create a “COMPANY PROFILE” and then present the company to the class in
an interview: Student A interviews (minimum 5 questions) and Student B answers and presents the
company
2 Use these questions as part of the interview:
1
YOUR COMPANY PROFILE:
...

...

...
Use these expressions to talk about
important information about the company:
...

...
 Let’s review what we’ve learned:
1. To create a new product is the same as to ___________ a new product:
a. ship
b. consume
c. develop

2. When we say “sales” we mean …

a. the number of products bought
b. the number of products sold
c. the number of products created

3. Unscramble the words: does / do / your company / What / exactly?

a. Your company does what do exactly?
b. What does your company do exactly?
c. Exactly do what your company does?
 Let’s review what we’ve learned:
1. To create a new product is the same as to ___________ a new product:
a. ship
b. consume
c. develop

2. When we say “sales” we mean …

a. the number of products bought
b. the number of products sold
c. the number of products created

3. Unscramble the words: does / do / your company / What / exactly?

a. Your company does what do exactly?
b. What does your company do exactly?
c. Exactly do what your company does?
 What did we learn in this presentation?
New vocabulary related to business and marketing

How to pronounce “nouns” and “verbs” with the same spelling

How to create a “Company Profile”

 Homework:
Workbook Pages 32-33