COLOR AS PART OF CULTURE AND INFLUENCE

THE COLOR IS NOT OBJECTIVE BUT A SUBJECTIVE CREATION/

WHEN LIGHTS HITS AN OBJECT, THE OTHER OBJECT ABSORBS SOME
OF THE LIGHT AND REFLECT THE REST OUT. THE ABSORBANCE AND
REFLECTION OF THE COLOR HAPPENS DUE TO THE PROPERTIES OF
THE OBJECT. THE WAVELENGTHS WHICH ARE REFLECTED WOULD
HIT THE RETINA OF THE EYE THAT RESPONDS TO LIGHT. THAT IS
HOW WE SEE LIGHT.
THE COLOR HAS BEEN ONE OF THE MOST COMMONLY USED
AMONG MANY CULTURES FOR COMMUNICATING INFORMATION
AND CREATING EMOTIONS. THE COMMON IDEA IS THAT A COLOR
CAN GENEREATE A SPECIFIC EMOTION AT ANY GIVEN TIME. THIS
IDEA IS SOMETHING THAT WE HAVE TO DIG DEEPLY TO
UNDERSTAND
 COLOR SYMBOLS
COLOR PSYCHOLOGY HAS A EFFECT ON THE WORLD’S DIFFERENT
CULTURES. COLORS EVOKE VARIOUS EMOTIONS AND BELIEFS, AS WELL AS
POSITIVE AND NEGATIVE CONNOTATIONS. A COLOR MAY REPRESENT
HAPPINESS AND WARMTH IN ONE CULTURE BUT IS ASSOCIATED WITH
BETRAYAL AND JEALOUSY IN ANOTHER. HERE’S A LIST OF VARIOUS COLORS
AND THEIR SYMBOLISM, BASED ON THE KNOWN COLOR PSYCHOLOGY
ACROSS CULTURES.

A POPULAR THEORY ON COLOR PSYCHOLOGY IS THAT A PERSON’S

MOOD CAN BE INFLUENCED BY THE COLOR, LIGHT AND THE
SURROUNDING. IN THE EARLY STAGE OF IMPROVING PSYCHOLOGY, A
FAMOUS THEORY WAS BROUGHT OUT ABOUT REGARDING COLORS AND
EMOTIONS WHICH WAS CALLED “ROSE OF TEMPERAMENTS” WHICH WAS
IDEATED BY GOETHE AND SCHILLER,

HOW CULTURE HAS AN IMPACT ON COLOR

THE CULTURE IS THE VERY FOUNDATION OUR LIFE AND LIFESTYLE IS
BUILDUP ON. THE BEHAVIOR OF HUMANS HAVE A DIRECT IMPACT AND
REFLECT THE CULTURAL ASPECTS OF HUMANS. ASIAN CULTURE, MIDDLE
EAST CULTURE, EUROPEAN CULTURE, AMERICAN CULTURE HAS RICH
VALUES THAT MAKE THE PEOPLE WHO ARE LIVING IN THOSE COUNTIES
UNIQUE TO ONE ANOTHER. THESE CULTURES PRESERVE COLORS TO
SHOW THE VALUES OF EACH CULTURE INDIVIDUALLY. IN SOME CULTURES,
RELIGION PLAYS A HUGE ROLE AS AN INFLUENCING FACTOR FOR THE
CULTURE.