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Assignment 1 5035 Pham Le Ngoc Thao
Assignment 1 5035 Pham Le Ngoc Thao
Assignment-1-5035-Phạm-Lê-Ngọc-Thảo
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TABLE OF CONTENTS
1. INTRODUCTION
1.1. Introduce about P&G
1.2.1. Purpose
1.2.2. Vision
1.2.3. Mission
5.2. Recruitment
5.4. Onboarding
6. CONCLUSION
7. REFERENCE
I. INTRODUCTION:
1. Introduce about P&G:
Procter and Gamble, abbreviated as P&G, is a well-known global corporation based in the United States,
with a blue P&G logo. P&G was founded in 1837 and has approximately 200 years of history. It has
become a leader in the consumer products business with global reach, with offices in most countries
across the world. Not only is P&G well-known in the market for well-known consumer goods brands such
as Comfort, Oral-B, Head and Shoulders, and so on, but it is also well-known in the eyes of enterprises.
Business initiatives, brand management, media, and advertising are among her specialties.
P&G was created by two entrepreneurs, William Procter and James Gamble, who met by coincidence and
soon became brothers-in-law. P&G initially concentrated on soap goods, with more than 30 product
codes. By 1911, the firm had begun to broaden its product line, beginning with Crisco vegetable oil,
infant diapers under the Pamper brand name, and purchasing goods from a variety of other companies,
allowing P&G's impact to grow over the following few decades.
P&G did not formally finalize the acquisition of Gillette, a well-known brand specializing in personal care
items, particularly razors, until 2005. P&G now owns all of Gillette's brands, including Oral-B, Braun, and
Duracell, making it America's largest consumer products maker, surpassing competitor Unilever for
second position in the market.
In the years afterwards, P&G has been simplifying and phasing out duplicate names in order to improve
the quality of their major brands. The business sold Rembrandt toothpaste to Johnson & Johnson, Right
Guard, Dry Idea deodorant to Dial, and, most notably, Warner Chilcott's $3.1 billion acquisition of P&G's
pharmacy. P&G revealed in 2014 that it has cut over 100 product lines in order to focus on the 65 main
brands that contribute for 95 percent of the company's income. P&G's income rose that year, hitting a
record $87 billion and selling hundreds of brands to other corporations all around the world.
1.2.2. Vision:
"Be, and be recognized as, the best consumer products and services company in the world," reads Procter
& Gamble's mission statement. The phrase "best" describes the company's objectives in the global
consumer products sector in its corporate vision. This variable reveals how the Procter & Gamble Company
views itself in relation to other companies operating in the same sector. The phrase also refers to the
company organization's potential and skills. In this sense, the corporate vision statement emphasizes the
qualities listed below that are pertinent to Procter & Gamble and its current financial situation:
The Procter & Gamble Company is required by its mission statement to guarantee the exceptional quality
and affordability of its goods. A strategic goal is to keep improving the company's products to preserve
their outstanding quality and value based on this attribute. As an intense growth plan, Procter & Gamble,
for instance, must constantly innovate and provide enough R&D expenditure for product development
<Procter & Gamble's Generic Strategy & Intensive Growth Strategies= (Thompson Andrew, 2017) The
enhancement of consumers' lives is another aspect of the mission statement. P&G creates its consumer
products to meet certain difficulties or problems. The third aspect of the corporate purpose speaks to the
success of the company, particularly the financial success of Procter & Gamble. The fourth characteristic
shows the intended overall result of the actions taken in accordance with Procter & Gamble's mission
statement, which promotes the prosperity of diverse stakeholders. Long-term corporate existence is
supported by stakeholders' prosperity. Procter & Gamble's corporate social responsibility plan takes this
into account.
1.2.3. Mission:
The mission statement of Procter & Gamble reads, " We will provide branded products and services of
superior quality and value that improve the lives of the world’s consumers, now and for generations to
come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our
people, our shareholders and the communities in which we live and work to prosper.= Procter & Gamble's
strategic orientation is influenced by the specifics of its corporate objective. The emphasis is on superior
quality and value, which are also stressed in the company's vision statement. The characteristics of Procter
& Gamble's corporate purpose statement are as follows:
The Procter & Gamble Company is required by its mission statement to guarantee the exceptional quality
and affordability of its goods. A strategic goal is to keep improving the company's products to preserve
their outstanding quality and value based on this attribute. As an intense growth plan, Procter & Gamble,
for instance, must constantly innovate and provide enough R&D expenditure for product development,
cited in <Procter & Gamble's Generic Strategy & Intensive Growth Strategies=(Smithson Nathaniel, 2017)
The enhancement of consumers' lives is another aspect of the mission statement. P&G creates its
consumer products to meet certain difficulties or problems. The third aspect of the corporate purpose
speaks to the success of the company, particularly the financial success of Procter & Gamble. The fourth
characteristic displays the desired combined impact of the actions based on Procter & Gamble's mission
statement, which contributes to the prosperity of diverse stakeholders. Stakeholder prosperity promotes
long-term corporate survival. This consideration is included in <Procter & Gamble’s corporate social
responsibility strategy= (Gregory Lawrence, 2017).
<Our integrated strategy is the foundation for strong balanced growth and value creation for the near
and long term — to focus and strengthen our portfolio in daily use categories where performance drives
brand choice; to establish and extend the superiority of our brands across product, packaging,
communication, retail execution and value; to make productivity as integral to our culture as innovation;
to lead constructive disruption across the value chain; and to improve organization focus, agility and
accountability. These are not independent strategic choices. They reinforce and build on each other, and
when executed well, lead to balanced top- and bottom-line growth and value creation.
This strategy is working, and we believe it puts us in a good position to deal with and overcome the
challenges of the current macroeconomic environment we find ourselves in.= (P&G USA, 2020)
The Procter & Gamble Company applies its generic strategy to achieve competitive advantage in the
consumer goods industry. Michael Porter’s model for generic competitive strategies focuses on business
approaches that lead to competitiveness and resilience amid competition. In the case of Procter &
Gamble’s generic strategy, the emphasis is on product quality and value. These factors are significant in
supporting P&G’s efforts to achieve and maintain a leadership position in the consumer goods industry.
Moreover, the company applies intensive growth strategies alongside its generic strategy. These
intensive strategies facilitate Procter & Gamble’s growth in terms of market performance. Considering
the tough competition in the consumer goods market, it is essential that these intensive growth
strategies are effective and relevant to the current market conditions affecting Procter & Gamble.
Procter & Gamble’s generic competitive strategy (Porter’s model) defines the main approach of the
business to achieve competitiveness. In this regard, the generic strategy also influences managerial
decisions, in terms of marketing, research and development (R&D), and innovation. On the other hand,
Procter & Gamble’s intensive growth strategies depict the strategic approach of the business in
addressing consumer goods markets. These intensive strategies affect the company’s growth and
expansion plans.
( Viindo, 2020 )
Each area of HRM in a major business is overseen by one or more HR managers and other professionals,
such as training and development managers, employment services managers, career counselors, and so
on. Small businesses either outsource this procedure or manage it on a lower scale in-house. Staffing,
employee orientation/training, employee welfare, and employee retention are the primary tasks of
Human Resource Management.
Dream P&G Internship is similar in nature to MT programs at other major corporations. However, the
recruiters at P&G's innovation may be attributed to the creation of a program that is "MT but not MT."
Furthermore, every year, P&G sponsors a variety of programs and contests targeted at identifying,
selecting, and nurturing young talent, with the Asean Business Challenge attracting a huge number of
students to participate.
3.1.2. WEAKNESSES:
Those who intend to apply to P&G must be aware of the following statement: "P&G does not establish a
Management Trainee program; that is not how we do it." Failure to schedule internship training will
make it difficult for them to gain entry to the working world. Furthermore, in order to become an intern
for a company, individuals must go through a series of rigorous screening processes, which include:
Too many processes will make recruiting difficult and time-consuming. Not to mention trainees who have
made it to the last round of interviews but still fail. As a result, interns must devote time and effort to
everything from writing the perfect CV to interviewing with the human resources department. Although I
understand that working for P&G is many young graduates' ambition, the rigorous recruiting procedure
and excessive workload will make it easier for candidates to quit up, resulting in a protracted working
time when the firm is short of workers.
That type of bravado ought to be rewarded, therefore we're thrilled to present Procter & Gamble with
the Golden Axe award for services to deforestation.' The conference guests were also given a pamphlet
arguing that, despite their claims of sustainability and family-friendliness, P&G causes deforestation by
purchasing palm oil from some of Indonesia's most damaging corporations (Greenpeace, 2014).
This example exemplifies the extensive impact of high-profile firms, such as P&G, publicizing their active
engagement in the sustainability movement, as well as the difficulties of assessing the truth of such
statements. Palm oil source is a complicated problem since it has both good and bad side effects, with
the positive being that its economic significance has lifted many Indonesians out of poverty.
Furthermore, Greenpeace omitted to emphasize that, in 2013, P&G and many other corporations were
actively aiming for 100 percent 'Roundtable on Sustainable Palm Oil' (RSPO) accreditation as a means of
demonstrating responsible sourcing. Greenpeace emphasized their conviction that RSPO certification was
insufficient, and they advocated for specific improvements to RSPO and supplier sourcing standards.
Nonetheless, P&G changed their sourcing policy in response to Greenpeace and other non-governmental
organizations (NGOs); as a result, towards the end of March 2014, The Guardian reported that
Greenpeace felt P&G was taking efforts to clean up its palm oil sourcing processes (Hamid, 2014). P&G
declared in April 2014 that it had eradicated deforestation from all of its palm oil sourcing procedures
and had implemented a non-deforestation policy across the board (Greenpeace, 2014; Greenpeace,
2014; Baker, 2014). In this regard, P&G reiterated in its Sustainability Report 2015 the objective of
creating traceability to palm oil mills by working closely with suppliers to ensure no deforestation in their
supply chain by 2020. This target also applies to palm kernel oil providers, who must improve both
practices and lives in order to achieve zero deforestation in the P&G supply chain by 2020. The firm is
currently on pace to meet these objectives.
P&G's palm oil difficulties demonstrate the company's capacity to adapt and alter its sustainability
approach in emergency scenarios. Is it implying that nothing will change until there is a feeling of
urgency, including a sustainability policy or strategy? Were Greenpeace's assertions correct?
Furthermore, does the palm oil charge show that P&G has not previously practiced sustainable practices?
P&G's palm oil crisis has demonstrated to the outside world that the corporation has taken significant
steps toward making sustainability initiatives an acknowledged and integrated concern. This case study
will look at P&G's sustainability journey and analyze the company's present sustainability position as well
as potential prospects to increase its sustainability.
Better innovation, more productivity, reduced costs, and the prospect of quicker expansion are the end
results.
Nonetheless, even in the age of automation, people remain at the heart of this shift. Digital
transformation is only achievable when employees understand not just how technology works, but also
how it might possibly address business and organizational difficulties P&G has been at the forefront of a
competitive industry for over 180 years because we equip and empower our executives to drive
constructive change. They are continually innovating in order to win with their staff and customers.
Upskilling and growing digital IQ are essential components of their digital transformation. HR
professionals are in the best position to lead workforce digital upskilling. In many respects, P&G and its
workers' preparedness to succeed today and in the future is in their hands. It is critical that HR facilitates
transformation and adaptability. The company is accountable for producing people that are ready for the
present and the future. Create future-ready personnel need an atmosphere that actively fosters and
cultivates lifelong learning. This means that the organization must provide a variety of chances and tools
for employees at all levels to upskill and develop their digital IQ. P&G reinforce this at P&G Asia Pacific,
Middle East, and Africa (AMA) through their 4D culture—being thoughtful, building depth, daring, and
decisive.
It always begins with careful thought about how to relate technology to the job P&G conduct today and
in the future. This necessitates keeping up with external developments in the larger world by becoming
acquainted with new technologies and trends. As HR executives, it is critical that they keep current on
emerging technology and identify strategic value for their own organizations. Attending external forums
and seminars, both online and offline, to acquire new skills, such as designing applications for proactive
customers and staff engagement, has proven to be quite effective in keeping updated. To allow change,
HR executives must be at least comfortable with technology.
The second phase is to provide depth, which allows employees to better grasp how these talents might
be applied to their specific areas of work. We use the 70-20-10 paradigm at P&G: 70% on-the-job
learning, 20% through connections and mentorship, and 10% classroom instruction. This allows for a
more natural learning experience. Members of the P&G Leadership Team participate in reverse
mentoring, in which digital specialists within the organization routinely share the latest in technology and
possible applications with business executives. This one-on-one model has made discussions more
meaningful, engaging, and business-focused.
Finally, HR must be bold and decisive in converting ideas into action. Once you've determined your aim
and approach, put it to the test. This entails taking bold measures to test new ideas and procedures to
see which permutation adds the greatest value not just to the business but also to the people.
Monitoring feedback and opinion using analytics and social platforms is one of the trademarks of
digitization. Use these tools to assess employee sentiment and make any adjustments. Test and learn,
then repeat. P&G employees must foster a communal culture of invention, as well as the tenacity to
learn from mistakes fast. Because digital transformation is technology-driven, some individuals feel it
should be led by the Chief Technology Officer/IT. It genuinely requires cross-functional collaboration, and
HR is critical given that any change is led by people themselves.
( Mc Kinsey, 2011 )
The first is the candidate's compatibility with P&G’s culture. It is critical to maintain consistency.
Communication culture, behavior, working style, management style, and so forth are all manifestations
of this. If the employer does not detect these similarities right away, the candidate is most likely a
candidate. In the long term, it will be extremely difficult to integrate and adapt to the business.
Conversely, if a candidate can swiftly adjust to a new setting while retaining the requisite agility, this will
be a talent component in the future team.
EVP is the recruiting brand's competitive advantage, assisting the firm in standing out and being distinct
in order to attract new candidates and keep existing workers for a long time. The business's EVP must be
both unique and appealing to prospects, telling them that your company is a wonderful place to work.
When developing EVP, it is also necessary to precisely define the message that will be used to express
P&G.
( Blue C, 2019 )
It is vital to select which communication channel we have the target audience on and where our target
audience is located. There are several communication channels, and for each channel, we simply need to
select a representative.
Depending on the channel we pick for product design (also known as media), for example, newspapers
have articles, photo channels have photographs, social networks might provide clips, radios... There are
over 300 radio and television channels in Vietnam, 7 television stations, over 800 newspapers and
periodicals, not to mention OOH outdoor advertising, point-of-sale advertising, and hundreds of new
media on social networking platforms.
You may incorporate a variety of channels depending on your budget, goals, and the type of your
campaign. However, always consider effectiveness since picking the incorrect channel, even if the
message or product is superb, will surely result in your plan failing to achieve the desired effect.
Employee branding messaging will be pointless if the company does not have a way to measure its
success (or measuring ROI). You should assess the performance of your Employer Branding plan based on
the goals you specified in the first phase. Employers must set quantitative criteria for each campaign,
such as views, number of applications, recruiting time, and so on, in order to assess objectively.
Businesses, on the other hand, must participate. Data from the same field should be compared for more
objective assessment and prompt modification.
5.2. RECRUITMENT:
Recruitment plan:
11 Floor, MPlaza, 39 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City
1 July 2022
Recruiting objectives
Hire five additional staff in the next six months so that we can launch a new product.
In the coming month, we will hire a social media manager to help us establish our brand and
raise awareness.
In the coming year, reduce the average hiring process time to three weeks.
Positions to be filled
o Two supply chain planning: new part-time (20-hour-per-week) posts to assist planning
expand. Salary is around $500 per week.
o One buying manager will be hired on a full-time basis (40 hours a week) to replace Nguyen
Thanh Hoang, who has been promoted to director. Salary is around $65,000 per year.
o One purchasing manager will be hired on a full-time basis (40 hours a week) to replace
Nguyen Thanh Hoang, who has been promoted to director. Salary is around $65,000 per year.
o One social media manager: a new remote part-time position to appeal to a younger
population and improve brand exposure. Salary is around $40,000 per year.
We intend to hire people that possess the following characteristics, in accordance with the
company's aims and culture:
• Hard-working
• Reliable/Flexible
• Methods for Finding Outgoing Talent
▪ Indeed sponsored job listings Social media postings, including sponsored posts
▪ Advertisements shown in the workplace
▪ An employee referral program in which workers get a $1,000 incentive for each person they
suggest who stays with the company for at least six months.
▪ Methods for evaluating applicants
To screen prospects and establish a short list of suitable possibilities, use an Applicant
Tracking System.
Short-listed candidates are interviewed by a panel comprised of the firm manager and a
senior executive.
Follow-up email correspondence with failed candidates should be automated.
Budget for yearly recruiting
Based on our projection of hiring six new workers, we anticipate spending $25,700 on recruitment
in the coming fiscal year. We anticipate that any more hiring will cost the company roughly $4,000
apiece. The recruitment budget is divided as follows:
Hiring managers are responsible for conducting qualified applicants' interviews in a timely and
effective manner. The human resources department can assist hiring managers on interview
strategies and ultimate applicant selection.
Each applicant interviewed will be given a candidate assessment form, which will be utilized to
determine a final candidate selection.
Following the final candidate's selection, the recruiting manager and HR department will work
together to establish an acceptable offer of employment (including position title, compensation,
etc.).
The selected candidate will be offered a verbal offer of employment by the HR department or hiring
manager. The human resources department will create a formal offer of employment depending on
the successful completion of the requisite background checks.
The chosen applicant will be subjected to reference and background checks by the HR department.
The HR department will shut out the requisition on the tracking report once the candidate has
signed an offer letter and background checks have been completed successfully.
5.4. Onboarding
The employee onboarding process begins immediately following the recruitment phase. When an
employee is hired, an HR manager sends a nice welcome email that includes a few important papers
such as the offer letter, links to digital onboarding forms, and policy documents. Maintaining
transparency in the approach familiarizes the employee with the organization's culture and lets
them know what to expect.
2. Acceptance of an offer
When an employee accepts an offer, the finest companies will plan a brief call to go through the
papers, perks, and rules, as well as set expectations. Keeping new recruits engaged will confirm their
decision to accept the offer and form strong emotional bonds with the business. This is the time to
start planning the staff orientation agenda.
3. Waiting time
Just though an employee accepted the offer does not guarantee that they would show up for the start
date. During the waiting time, the employee may be receptive to other possible employers'
proposals as well. As a result, it is vital to establish a positive rapport with the employee. Let the
staff know how much you appreciate them. When developing your employee onboarding process,
consider include a waiting period.
Most new employees experience conflicting feelings on their first day. At the same time, they are
apprehensive, delighted, enthusiastic, and nervous. As a result, HR managers' primary responsibility
is to make new recruits feel welcome and at ease. Instilling a sense of belonging in new employees
will make them feel more dedicated and help them focus on their task
A helpful employee onboarding checklist will alleviate the burden of HR personnel. Here are a few
things to do before the big day:
It is critical to collaborate with key stakeholders (coworkers and supervisors) and advise them of
the new hire's start date HR personnel may seek the assistance of coworkers to decorate the new
employee's cubicle, organize one-on-one welcoming meetings, and schedule an orientation session.
Orientation seminars provide new employees with an overview of the organization's culture as well
as an understanding of the company's aims. This phase provides new recruits with pertinent
knowledge about the organization's teams, team operations, and corporate regulations. Setting role-
based goals and objectives for the next 30/60/90 days is a good opportunity to demonstrate new
recruits what they need to focus on. Because the majority of employees require some basic training
to get started, most firms arrange the training program to get their staff up to speed as soon as
possible
An evaluation of skills will assist businesses in determining the new hire's knowledge and ability
and developing a customised role-specific training plan tailored to their skill set.
The main goal of this phase is to assess and verify that the expectations of the organization and the
employee coincide. This stage should be filled with active discussions on the new hire's success and
ongoing attempts to become an integral part of the business.
Here is an employee onboarding checklist list of to-do actions that HR professionals and
management must complete in order to keep new workers for a long time:
6. CONCLUSION:
Finally, we argue that HRM is critical to be applied in a company in order to achieve long-term success.
The paper emphasizes how any firm overcomes the different problems it experiences when
implementing HRM policies and practices. The research also examines the significance and function of
human resource management as a firm grows in size. HRM implementation is a planned process that
evolves over time and may be studied via many areas such as people management, recruiting and
selection process, incentive system, employee motivation, and employment termination and cessation.
HRM guarantees that a business takes a proactive approach to work, resulting in better workforce
planning and utilization as well as more chances for advancement for employees.
7. REFERENCE:
1. Smithson Nathaniel, 2017. Procter & Gamble Co.’s Mission Statement & Vision Statement:
An Analysis. [online] Available at: http://panmore.com/procter-gamble-mission-
statement-vision-statement-analysis [ Accessed May 22, 2017 ]
2. Picincu Andra, 2019. What is the purpose of HR Management?. [online] Available at:
https://bizfluent.com/info-7750751-purpose-hr-management.html [ Accessed June 7,
2019 ]
3. Colleta Jen, 2020. How P&G transformed candidate experience. [online]. Available at:
https://hrexecutive.com/how-pg-transformed-candidate-experience/ [ Accessed May 1,
2020 ]
4. MBA Skool Team, 2022. Procter and Gamble (P&G) SWOT Analysis, Competitors & USP
[online] Available at: https://www.mbaskool.com/brandguide/fmcg/1517-procter-and-
gamble.html [ Accessed January 28, 2022 ]
5. Indeed Editorial Team, 2021. How to Develop a Recruitment Plan (With Steps and
Example) [online] Available at: https://au.indeed.com/career-advice/career-
development/how-to-develop-recruitment-plan [ Accessed December 6, 2021 ]
6. Dr. Bettina Palazzo, 2016. Successful Sustainability Strategy: Procter & Gamble Case
[online] Available at: https://www.bsl-lausanne.ch/wp-content/uploads/2017/01/Luca-F-
Procter-Gamble-Case-Study.pdf [ Accessed May 17, 2016 ]
7. Bradley Tony, 2022. Procter & Gamble Partners With Microsoft To Transform And
Accelerate Digital Manufacturing [online]. Available at:
https://www.forbes.com/sites/tonybradley/2022/06/15/procter--gamble-partners-with-
microsoft-to-transform-and-accelerate-digital-manufacturing/?sh=3e143da7159d
[ Accessed Jun 15, 2022 ]
8. Quarterly McKinsey, 2011. Inside P&G’s digital revolution [online] Available at:
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/inside-p-
and-ampgs-digital-revolution [ Accessed November 1, 2011 ]
9. Cnbc.com, 2017. Trian proposes shake-up to P&G’s structure and strategy [online]
Available at: https://www.cnbc.com/2017/09/07/trian-proposes-shake-up-to-pgs-
structure-and-strategy.html [ Accessed September 7, 2017 ]
10. Steiner Keenan, 2017. How P&G’s Recruiting Team Embraced Marketing and Started
Operating Like a Brand [online] Available at:
https://www.linkedin.com/business/talent/blog/talent-acquisition/how-procter-and-
gambles-recruiting-team-embraced-marketing [ Accessed March 2, 2017 ]
11. Kissflow.com, 2022. Employee Onboarding Process: The HR Manager’s Guide to
Automation [online]. Available at: https://kissflow.com/hr/employee-
onboarding/employee-onboarding-guide/ [ Accessed January 22, 2022 ]
12. Infotechlead.com, 2020. P&G gains from digital transformation during COVID-19 [online]
Available at: https://infotechlead.com/cio/pgs-recent-digital-transformation-plans-61097
[ Accessed April 27, 2020 ]
13. Bassett Gib, 2020. Procter & Gamble Among Those Embracing Digital Transformation
[online] Available at: https://www.linkedin.com/pulse/procter-gamble-among-those-
embracing-digital-gib-bassett [ Accessed October 26, 2020 ]
14. Slideshare.net, 2014. Digitizing R&D: P&G's Business Transformation Success Story [online]
Available at: https://www.slideshare.net/AIIM/62digitizing-rdp-
gsbusinesstransformationsuccessstoryjaneconnerton [ Accessed June 3, 2014 ]