BM2211

ACTIVITY
For years, Christopher Kelley dreamed of becoming a mobile restaurateur by launching a food truck
specializing in barbecue. However, he was hesitant to give up his job security at the company where he
had worked in maintenance for 14 years. Like many entrepreneurs, Kelley refused to give up on his
dream, bought a food truck, outfitted it, and started Bad Newz BBQ as a part-time business, catering
local school events, church gatherings, and fundraisers in Huntsville, Alabama. Two (2) months later,
Kelley’s employer announced a massive layoff, and his job was eliminated. The layoff prompted him to
transform Bad Newz BBQ into a full-time business. He began marketing his food truck via social and
traditional media, even landing a regular spot at a nearby army post. Kelly, who is 43 years old and has
lost three (3) jobs over the last 20 years to layoffs, decided it was time to take control of his destiny by
starting a business. He advises other entrepreneurs to believe in their abilities even when others do not
and devote all their energy to building a successful business.

Answer the following questions: (3 items x 10 points)

1. What did you learn from Christopher Kelley’s story?
2. In your opinion, do you think that success in entrepreneurship is sometimes based on luck? Why
or why not?
3. How can Bad Newz BBQ implement and promote sustainability?

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence,
supporting details, and factual 8
scenarios
Organization Expressed the points in a clear and
of ideas logical arrangement of ideas in the 2
paragraph
TOTAL 10

Reference:
Scarborough, N.M. & Cornwall, J.R. (2016). Essentials of entrepreneurship and small business management
(8th ed.). Pearson Education Limited.

ANSWERS:
1. There are several things that I have learned from the story. First, being an employee doesn’t guarantee you a
stable job. Just like Kelley, once your company needs to have its layoff, you might be terminated and lose your
job. Second, it is alright and it is also a good investment to establish your own business. Even if it’s part-time, it
is good to have one as it can provide you extra income and you get to experience how to manage a business
first-hand. Lastly, it is important to have the skills and confidence whenever you are starting your own. You
must develop yourself to become a more innovative and competitive entrepreneur.

2. For me, business and entrepreneurship isn’t just about luck. It is not just about “tsamba,” it’s more about how
you manage your business and how attentive you are with it. The process of having a successful business
doesn’t finish within a day, it’s a continuous job. You, as an entrepreneur, must learn to innovate new
products, market your products well to the general and buying public, and focus on how you could have a more
successful business. Just like how Kelley said, you must believe in yourself and your abilities and give all your
time and energy when you are building your own business so that it will succeed eventually.

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3. In order to implement and promote sustainability, Bad Newz BBQ can do these several tips.
a) Source out fresh and natural ingredients to use from local farmers and suppliers to support other local
businesses
b) Reduce the use of plastic by introducing new packaging like straw-less paper cups and paper bags
c) Promote paperless transactions by introducing online payment systems
d) Have the prices within the range where people can still afford it and at the same time, you can earn profit
e) Promote use of alternatives from traditional and gas-stove style grills by using induction or infrared stoves
and electric grills

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