Understanding

Generation Z
The Post-Millenial
Generation

Presented by:
Jicilli Airo Jinn L. Gardose, RPm
August 24, 2022
 Objectives

Define Identify Understand

What are their needs,

What is Generation Z? Who are they?

behavior and beliefs?

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Who are the Generation Zs?
"the generation born in the late 1990s

or the early 21st century, perceived

The ZOOMERS
as being familiar with the use of

digital technology, the internet, and

social media from a very young age" Digital natives

(Oxford Dictionaries)

iGeneration

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 Millenials vs GenZs
Idealistic Pragmatic

Upbeat and receptive Risk-takers

Collaborative at work Independence at work

Independent in school Collaborative in school

Believe that money cannot really buy happiness Involved with the community

Value stability Value growth opportunities/dream job

Less likely to seek psychological help More likely to seek psychological help

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 Characteristics and Beliefs
Happiness and Personal
Digital Natives
- more educated, well-behaved,
- Gen Zs are born into a world with this

Values stressed and depressed generation in

technology
comparison to previous generations - Gen Z might know the ins and outs of the

- the most important personal values to

internet, but they don’t know the physical

these people were helping their families

components of how the system or even their

and themselves get ahead in life computer works

Reading Habits Education

- Gen Zs believe in a collaborative approach

- decline in vocabulary usage and reading among

where everyone’s learning speed matters

schoolchildren, many of whom are reluctant to use the

- also believes that they should pursue on-

dictionary
demand learning tools such as online tutorials,

- A survey by the National Literacy Trust from 2019 showed

online courses, and development training from

that only 26% of people below the age of 18 spent at least

their employers.
some time each day reading, the lowest level since

records began in 2005

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 Health Issues
Sleep deprivation
Mental
- poor sleep hygiene (having one's sleep disrupted

- the number of children receiving medical

by noise, light, and electronic devices), caffeine

attention for mental health problems has

intake, beds that are too warm, a mismatch

clearly gone up, this is anot necessarily an

between biologically preferred sleep schedules at

epidemic as the number of self-reports went

around puberty and social demands, insomnia,

up even faster possibly due to the diminution

growing homework load, and having too many

of stigma
extracurricular activities

Physical
- digital eyestrain, or computer vision

syndrome, is "rampant, especially as we move

toward smaller devices and the prominence

of devices increase in our everyday lives."

- increased cases of food allergies and

obesity
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 Risky Behaviors
Adolescent pregnancy Alcoholism and substance
Youth Crime
use
teenage pregnancy rate
members of Generation Z
According to statistics

in the Philippines was 10%

binged on alcohol 20% less
released by the

in 2008, down to 9% in
often than Millennials Philippine National Police

2017. Live births by

from 2012 to 2015, about

teenage mothers (aged

-quality and affordability of
60 percent of juvenile

10-19) in 2016 totalled

various addictive drugs have
crimes fall under crimes

203,085, which slightly

improved in recent years,
against property. These

decreased to 196,478 in
making them an appealing
include theft, robbery,

2017 and 183,000 in 2018 alternative to alcoholic

malicious mischief and

beverages for many young

estafa, statistics by the

people PNP from 2012 to 2015

revealed

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 Family and Social Life
Upbringing
- each child typically receives more
Romance and Marriage
attention from his or her
-young people nowadays are much

grandparents and parents

more likely to deem marriage and

compared to previous generations. children sources of stress rather

than fulfillment
Friendships and socialisation Women born between the mid-

- 15-year-olds in 2015 had a tougher time making

1990s to about 2010 are less

friends at school than ten years prior interested in getting married than

- might be due to intrusive parenting, heavy use of

men their own age
electronic devices, and concerns over academic

performance and job prospects

- the amount of time young people spent with their

friends had fallen into especially sharp decline after

2010 Page 8
 Use of ICTs in General
Generation Z is one of the first cohorts to have Internet technology readily

available at a young age

-they have been exposed to an unprecedented amount of technology in their

upbringing, with the use of mobile devices growing exponentially over time

A 2015 study by Microsoft found that 77% of respondents aged 18 to 24 said

yes to the statement, "When nothing is occupying my attention, the first

thing I do is reach for my phone," compared to just 10% for those aged 65

and over.

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Why is it so important to

understand GenZs?
Learning the difference between the two youngest

generations in the world sets you on a better

viewpoint. It can make your life better by being able

to adjust comfortably in a dynamic world ruled by

the young. Learning a thing or two about zoomers

can also make the older generations understand

how they behave and what their beliefs are.

Zoomers are in the middle of transitioning from

adolescence to adulthood. Zoomers are the new

“young adults” now whether we like it or not.

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 Summary
Gen Z and millennials are both belong to the young generations.

Gen Z were born from 1995-2012 while millennials were born from 1980 to 1994.

Gen Z have shorter attention spans, are better at multitasking, are more inclined to take

entrepreneurial risks, and are better team players.

Millennials are more likely to enter higher education, value quantity over quality relationships, and take

steps to save money.

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Thank You !

August 2022