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✓ Understand and be familiar with the Event

Management Process

Learning
Objectives ✓ Design an Event Vision through WWWWWH
Question and set a SMARTER Objectives

✓ Create an Event Vision and set Objectives

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 Research Designing Planning Coordination Evaluation

Event management is the process by which an event is planned, prepared, and produced. As with
any other form of management, it encompasses the acquisition, allocation, direction, and control of
resources to achieve one or more objectives.

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 HELPS TO MAKE THE EVENT EFFECTIVE:

• Why: a series of compelling reasons that confirm the

importance of hosting the event.

• Who: the stakeholders of the event (internal & external)

• When: Through research evaluation to determine when

the event is appropriate to be held.

• Where: the location of your event, determine if the

location is appropriate for your targeted audience.
RESEARCH
- Considered most important • What: Match the event product to the needs, wants,
- Historical review of previous events desires, and expectations of your guest while satisfying
- Comparison study the internal requirements of your organization.
- Observation of best and worst practices
- Data analysis • How: determine your organization's resources to
produce the maximum benefit for the stakeholders.
Best determine through SWOT ANALYSIS
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 DESIGN
Allows freedom in the implementation of new ideas
that support the objectives of the special event:

- Scan Options - Theme site

- Anticipate Reactions - Grab senses
- Empower creativity

PLANNING
- Determine budget - Selection of event site
- Selection of accommodations
- Travel arrangements - Negotiate contracts
- Arrange catering - Audiovisual needs
- Arrange entertainment, speaker, music
- Create marketing plan - Prepare invitations

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COORDINATION

This may be a stressful time due to unforeseen problems occurring,

or it may be a truly rewarding time with flawless execution.
- Select vendors - Contract vendors
- Monitor service - Promote cooperation
- Facilitate delivery

Involves decision-making skills and abilities

as the event progresses:

Decision methods:
• Collecting all information
• Consider the pros & cons of your decisions
and who it affects.
• Consider the financial implication of each decision.
• Consider the moral and ethical implications of your decision.
• Make the decisions and don`t look back

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 EVALUATION

Should take place during each of the stages of

the event planning process, and is a final step
that can measure the success of the event in
meeting the goals and objectives.

Second in importance
Direct linkage to research
Requires strategy
Needs resources
Expect results

Do a pre and post-event evaluation to find out

attendees’ opinions before and after the
attendance of the event.

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 IN SUMMARY

The five-step process is a framework for every effective event. The event process cannot be
completely being effective unless each of the five steps is carefully considered.

Research Design Planning Coordination Evaluation = Successful Event

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