PROJECT REPORT

SUBMITTED BY
DIPLIMA SARMAH
 1.Is it true that older firms find it more difficult to
engage with new social media tools?
Year 1,952 1,961 1,962 1,963 1,968 1,969 1,971 1,972 1,973 1,975 1,976
Mode
of the 3 2 3 3 1 1 1 1 1 1 1
year

Year 1,977 1,979 1,980 1,981 1,983 1,984 1,985 1,986 1,987 1,988 1,989
Mode
of the 3 1 1 3 1 1 1 1 2 1 1
year

Year 1,990 1,991 1,992 1,993 1,994 1,995 1,996 1,997 1,998 1,999 2,000
Mode
of the 1 1 1 1 3 2 3 1 1 1 2
year
***Taking the Mode of each year we tried to
identify the level of difficulty amoung the
members to the usages of Social Media.
DIPLIMA SARMAH |ESCALENT 1
 Year 2,001 2,002 2,003 2,004 2,005 2,006 2,007 2,008 2,009 2,010 2,012
Mode
of the 1 1 3 3 1 3 1 3 3 1 3
year

1,940 1,950 1,960 1,970 1,980 1,990 2,000 2,010 2,020

***Taking the Mode of each year we tried to

identify the level of difficulty amoung the
members to the usages of Social Media.
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 CONCLUSION:
From the graph above it can be seen that companies that were set up before 1965 were comfortable with the
change in Social Media trend. But since 1968 to 2002 most companies found it difficult to keep up with the new
trend. Hence, the statement older firms find it more difficult to engage with new social media tools is false.

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 2. Which types of organizations are facing
difficulties in engaging with social media tools?
Conclusion 1: Based on number of Employees
1,200

1,000
Number of Employees

800

600

400

200

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59
Count of the Difficulty Level

Organizations having Employess between 50-100 are finding it difficult to engage with Social Media
Tools.
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 Conclusion 2: Based on the year the Organization was founded

18

16

14

12
Value of Difficulty

10

0
1,940 1,950 1,960 1,970 1,980 1,990 2,000 2,010 2,020
Year

The organization that were found between the

year between 1971 -2001 found it difficult to
engage with Social Media Tools.

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 Conclusion 3: Based on how long has the organization been using social media tools to
communicate with members
Code Meaning Count of difficulty in Usage
1 Less than 1 year 41
2 2 – 3 years 153
3 3 – 5 years 85
4 More than 5 years 17
180
Count of number of people finding

160
140
120
difficult

100
80 153
60
40 85

20 41
17
0
1 2 3 4
Usage of social media tools to communicate with members in years

Organization who has been using Social media for 2-3

years (153) and 3-5 years (85) found it difficult to
engage with Social Media Tools.

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 3. What are the most prominent activities that the
members do? Do we see any change in the
organizations that were set up post 2000?
Specified Code Name of the Prominemt Total Score of
Activity Prominent Activity
q1_1 Fund raising 830
q1_2 Recruiting more members 20482
q1_3 Plan roadshow/event 8766
q1_4 Participation in protests 20594
q1_5 Talk to Govt. bodies 4690
q1_6 Voting 20626
q1_7 Growth Plan 20678

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 25000

20000

15000

10000 20678 20626 20482 20594

5000
8766

4690

830
0
Sum of q1_7 Sum of q1_1 Sum of q1_6 Sum of q1_2 Sum of q1_3 Sum of q1_4 Sum of q1_5

As per the rating given the sun total of Growth Plan

(20678) has the highest number hence this is the most
prominent activity. The next activities which follows are
Voting (20626) and Participation in protests (20594).

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 Values for the Values for the % of each % of each
year Pre 2000 year Post activity for activity for
2000 the year Pre the year Post
2000 2000

Sum of q1_7 17513 3165 23.5 14.3

Sum of q1_1 636 194 0.9 0.9
Sum of q1_6 13481 7145 18.1 32.3
Sum of q1_2 16355 4127 21.9 18.7
Sum of q1_3 8584 182 11.5 0.8
Sum of q1_4 13466 7128 18.1 32.2
Sum of q1_5 4522 168 6.1 0.8

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 Pre 2000 Post 2000

Sum of q1_7 Sum of q1_7

Sum of q1_1 Sum of q1_1
Sum of q1_6 Sum of q1_6
Sum of q1_2 Sum of q1_2
Sum of q1_3 Sum of q1_3
Sum of q1_4 Sum of q1_4
Sum of q1_5 Sum of q1_5

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 Conclusion:
Yes, there is a dymanic shift in the activities that the members do in the organizations that were set up
post 2000.
Before 2000 people were equally focused on all the ares except for fund raising. However post 2000,
there were three key ares that people were focused on. Those three areas were: Voting, Recruiting
more members and Participation in protests. The rest of the activities had taken a back seat.
***Assumsation: We have taken the year 2000 as post 2000.

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 4. Which focus areas, such as Education,
Health, are leading to better organizational
performance?
Specified Code Area of Focus Number Count
1 Child Education 55
2 Environment Safety 73
3 Healthcare 67
4 Women Empowerment 51
5 Population 30
999 Other (Specify) 20

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 80

70

60

50

40
73
67
30
55
51

20

30

10 20

0
1 2 3 4 5 999

From the graph it is seen that Specific Code 2 which stands for
Environment Safety (73) is leading focus area which is leading to
better organization performance. Next focus areas are Healthcare
(67), Child Education (55) and Women Empowerment (51).

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