(Assignment 1 – Individual)

Business Value of Analytics: A Research Report

Business Analytics (BA) refers to the tools and techniques that make it possible to glean value
from big data. These tools are used to turn data into actionable information for management,
organization and decision making. Majority of organizations can benefit from BA, but here are
some of the indicators that you should look into a BA strategy for an organization:

• The need to integrate data from multiple business applications or data sources
• Lack of visibility into the company’s operations, finances, and other areas
• The need to access relevant business data quickly and efficiently
• Increasing volume of users requiring and accessing information and more end-users requiring
analytical capabilities
• Rapid company growth or a recent or pending merger/acquisition
• Introduction of new products / services
• Upgrades within the IT environment

Your task

Your task for this assignment is to consider either telecommunication or banking/

finance industry to investigate the utility and effects of a business analytics in
that industry. You need to write a report with the length of 2000 to 2500. Please
check the attached rubric for more details.
 Rubric

Fail 50-60% 60-70% 70-80% 80-100%

Introduction to some
Introduction covers all
Introduction perfectly extend covers the Introduction perfectly
the following points
covers all the following following points with covers all the following
with at least 10-11
points with less than 8 at least 8-9 unique points with at least 12
unique references:
unique references: references: unique references:
Introduction Missing or • Industry
• Industry • Industry • Industry
(4 Marks) inadequate overview
overview overview overview
• Motivations
• Motivations to • Motivations • Motivations to
to use BA
use BA to use BA use BA
• Benefits of
• Benefits of BA • Benefits of • Benefits of BA
BA
BA
At least one or two At least three models
At least two models At least three models are
Business models are introduced, are introduced, but
are introduced with introduced with
analytics Missing or but discussions around discussions around
discussions around discussions around their
(BA) models inadequate their impact on the their impact on the
their impact on the impact on the selected
(2.5 Marks) selected industry need selected industry need
selected industry industry
some clarifications some clarifications
Technical Only one technical Two technical Three technical At least four technical
limitations of Missing or limitation is discussed limitations are limitations are limitations are discussed
BA models inadequate and backed up by discussed and backed discussed and backed and backed up by
(1 Marks) references up by references up by references references
At least two general At least two general
Only one general
challenges of BA are challenges of BA are
challenges of BA are
Challenges discussed and backed discussed and backed up
Discussions on either discussed and backed
and future Missing or up by references. by references.
challenges or future up by references.
opportunities inadequate
opportunities is missing. Only one pathway
(2 Marks) But only one pathway At least two pathways
for future works is
for future works is for future works are
discussed.
discussed. discussed.
References Missing or Less than 10 There are at least 20
Less than 8 references Less than 15 references
(0.5 Marks) inadequate references references