Hospitality and Tourism Marketing

Final Project Rubric

Criteria Maximum Scale

number of
points
Frameworks application 8 0 2 4 6 8
No frameworks, Incomplete use All necessary All necessary All necessary
only text or of frameworks frameworks but frameworks, with frameworks, with
paragraphs some of their correct correct
components applications of applications of
missing their total their total
components and components and
superficial and profound analysis
poor analysis
Use of figures, statistics 6 0 1 2 4 6
and Marketing KPIs No statistics, no Some statistics All the pertinent All the pertinent All the pertinent
KPIs but no statistics and statistics and statistics and
Marketing KPIs figures, but no figures, all the right figures, all the right
Marketing KPIs Marketing KIPs Marketing KIPs
(market share, (market share,
sales, costs and sales, costs and
goals) included but goals) included and
poor analysis and excellent analysis
presentation on and conclusions
the report (only cut
and paste)
Professional stylish report 6 0 1 2 4 6
and support Poor writing, many Regular writing Regular writing and Excellent writing, Excellent writing,
typos, poor format and poor regular professional style professional style
and not convincing presentation presentation but regular and convincing
support support support presentation presentation
presentation support support