Grading Rubric for Business Plan
Bisnis Plan Bisnis Plan Usaha
Grading Excellent
Criteria 4 points
Summary generated
excitement, was brief,
Executive
provided an overview of the
Summary
business, and outlined
main points.
Description of the product
Product or or service and its unique
Service Plan features was highly
effective and detailed.
Member(s) of management
team were identified, and
Management their qualifications and
Team Plan experiences described in a
way that led credibility to
the business.
Analysis identified and
described target consumer
and competitors, as well as
Industry and
industry and/or product
Market Analysis
outlook. Characteristics of a
desirable business location
were also identified.
Section contained detailed
Operational
ES JENAS (jelly nanas) Pudding
Good Fair Inadequate
3 points 2 points 1 point
Ringkasan proposal
Summary was brief, Ringkasan proposal
hanya menjelaskan
provided an overview of the menjelaskan detail point-
secara detail point –
business, and outlined main point utama dan penunjang
point yang utama. Tidak
points. secara ringkas dan jelas
secara keseluruhan
point
Description of the product Produk yang diajukan tidak
Produk yang diajukan
or service and its unique memiliki keunikan dari
tidak memiliki keunikan
features was effective and produk yang sudah ada
dari produk yang sudah
detailed. dipasaran
ada dipasaran
Adanya struktur organisasi
dan system menajemen Tidak dipaparkan struktur
Member(s) of management
yang jelas organisasi dan system
team were identified, and
manajemen
their qualifications and
experiences described.
Analysis identified and Analisis identifikasi dalam
Analisis identifikasi dalam
described target consumer pemasaran cukup detail
pemasaran cukup detail
and competitors. dijabarkan dilengkapi
dijabarkan dilengkapi
Characteristics of a analisasi SWOT tetapi
analisasi SWOT tetapi
desirable business location dalam kategori standar
dalam kategori standar
were also identified.
Section contained Dalam proposal terdapat 4 Dalam proposal terdapat
information regarding at point (porduk, price, 4 point (porduk, price,
 Plan information regarding all
requested information.
Legal description
corresponded with lesson
Organizational on entrepreneurship.
Plan Philosophies and policies
were well thought out and
described in detail.
Desired company and/or
product image was
Marketing Plan described. Advertisement
methods were described
and appropriate for product.
least four aspects of promotion, place). Yang promotion, place). Tetapi
requested information, with keempatnya dijaleskan hanya produk & price
some degree of detail. secara detail dan mudah yang dijelaskan secara
dipahami detail dan mudah
dipahami.
Legal description Deskripsi proposal telah
corresponded with lesson sesuai dengan
Section failed to identify
on entrepreneurship. kewirausahaan dan filosofi
at least one aspect of
Philosophies and policies yang disajikan tertera
required information.
were well thought out and secara detail dan jelas
presented.
Adanya media iklan
Desired image was
sebagai promosi usaha Tidak dijelaskan sama
described. Some
yakni brosur melalui sekali media iklan yang
advertisement methods
internet atau jejring sosial akan digunakan
were described and
appropriate for product.

Possible financing sources Possible financing sources Analisis keuangan cukup

were identified and
Financial Plan
business financial outlook
was described in detail.
Business plan outlined
Growth Plan practical, yet ambitious,
plans for expansion.
Analisis keuangan
were identified and detail dijabarkan sehingga
cukup detail dijabarkan
business financial outlook dapat diperkirakan ‘turn of
sehingga dapat
was described. investmen’ usaha yang
diperkirakan ‘turn of
diajukan
investmen’ usaha yang
diajukan
Business plan outlined Tertera gambaran Tidak terdapat
practical plans for pengembangan usaha gambaran
expansion. secara detail dan jelas pengembangan usaha

Plan was presented in great
detail and it was
Detail
consistently obvious there
was great thought behind it.
Plan was presented in
paragraph format and had
Professionalism
no spelling or grammatical
errors.
Plan was generally
Rencana bisnis yang dapat
presented in great detail
disimpulkan dari proposal
and appeared to have great
adalah telah menjelaskan
thought behind it.
keseluruhan aspek baik
point utama maupun
penujang
Plan was presented in Format penulisan proposal
paragraph format and had sangat sederhana, ringkas,
few spelling or grammatical jelas,, dan menarik
errors.
Rencana bisnis yang
dapat disimpulkan dari
proposal lebih pada
analisis keuangan
(keuntungan) yang akan
diperoleh, dengan
mengesampingkan point
lainnya.
Format penulisan
proposal sangat
sederhana dan kurang
menarik. Penulisan kata

Plan was highly effective in
describing the business and
Effectiveness
its operations, as well as
eliciting support.
Teacher Notes or Comments:
‘pudding’ tidak seragam
Plan was effective in Secara keseluruhan Secara keseluruhan
describing the business and proposal bisnis yang proposal bisnis yang
its operations, as well as diajukan telah diajukan tidak
garnering some support. menggambrakan secara menggambarkan secara
detail usaha yang akan detail usaha yang akan
dijalankan, dan menarik dijalankan, dan kurang
untuk investasi menarik untuk investasi.
Student Name(s):
Total Points: Percentage Grade: