ENTERPRENEURSHIP TITLE

By:

Names

December 2020
 TABLE OF CONTENTS

Page

Title Page
Table of Contents

BUSINESS PLAN SUMMARY

MARKETING PLAN

 Products and /or Services

 Distribution
 Industry
 Customers
 Competition
 Position
 Image and Packaging
 Pricing
 Marketing Goals
 Marketing Strategy

MANAGEMENT DESCRIPTION

FINANCIAL PLAN

ATTACHMENTS

Grading Rubric for Business Plan

Grading Excellent Good Fair Inadequate Scor
Criteria 4 points 3 points 2 points 1 point e
Executive Summary Summary Summary Summary
Summary generated was brief, was brief, was brief and
excitement, provided an provided an provided
was brief, overview of overview of only an
provided an the business, the business, overview of
overview of and outlined and outlined the business
the business, main points. some main OR an
and outlined points. outline of
main points. main points.
Product or Description Description Description Description
Service Plan of the of the of product or of product or
product or product or service and service was
service and service and features provided, but
its unique its unique were unique
features was features was provided, but features
highly effective and without were not.
effective and detailed. sufficient
detailed. detail.
Management Member(s) of Member(s) of Member(s) of Members of
Team Plan management management management management
 team were team were team were team were
identified, identified, identified, identified,
and their and their and some but their
qualifications qualifications their qualifications
and and qualifications and
experiences experiences and experiences
described in described. experiences were not
a way that listed, but included.
led credibility not
to the described.
business.
Industry and Analysis Analysis Analysis Analysis
Market identified and identified and identified failed to
Analysis described described target provide at
target target consumer least one
consumer consumer and aspect of
and and competitors. required
competitors, competitors. Characteristi information.
as well as Characteristi cs of a
industry cs of a desirable
and/or desirable business
product business location were
outlook. location were also
Characteristi also identified.
cs of a identified.
desirable
business
location were
also
identified.
Operational Section Section Section Section
Plan contained contained contained contained
detailed information information information
information regarding at regarding at regarding
regarding all least four least three less than
requested aspects of aspects of three aspects
information. requested requested of requested
information, information, information,
with some with some with little or
degree of degree of no detail.
detail. detail.
Marketing Desired Desired Some Advertiseme
Plan company image was advertisemen nt methods
and/or described. t methods provided
product Some were weren’t
image was advertisemen described described
described. t methods and and/or were
Advertiseme were appropriate inappropriate
nt methods described for product. for product.
were and Desired Image
described appropriate image was wasn’t
and for product. not discussed.
appropriate discussed.
for product.
Financial Plan Possible Possible Possible Section failed
financing financing financing to identify at
sources were sources were sources were least one
 identified and identified and identified and aspect of
business business business required
financial financial financial information.
outlook was outlook was outlook was
described in described. mentioned.
detail.
Detail Plan was Plan was Business plan Business
presented in generally was plan was
great detail presented in presented in somewhat
and it was great detail some detail lacking in
consistently and with some detail and
obvious there appeared to thought seemed to
was great have great behind it. lack much
thought thought thought
behind it. behind it. behind it.
Professionalis Plan was Plan was Plan was Plan wasn’t
m presented in presented in presented in presented in
paragraph paragraph sentence sentence
format and format and format and format
had no had few had few and/or had
spelling or spelling or spelling or many
grammatical grammatical grammatical spelling or
errors. errors. errors. grammatical
errors.
Effectiveness Plan was Plan was Plan Plan lacked
highly effective in described the overall
effective in describing business and effectiveness
describing the business its , as it failed
the business and its operations, to describe
and its operations, but didn’t business or
operations, as well as garner much garner
as well as garnering support. support.
eliciting some
support. support.
TOTAL SCORE

Comments/Notes:

GENERAL GUIDELINES

1. Encode the project in A4 paper.

2. The mechanics are as follows:
 Font Style: Tahoma
 Font Size : Main Heading--- 16
Sub- Heading--- 14
Body Text ------ 12
 Center All Main Headings
 Align Right All Sub-Headings
 Pagination must be on the lower right of the paper.
 Margins will be 1 inch on all sides.
  Double space all entries
 Bold all main headings, italicized all sub-headings.
3. In placing the names, arrange alphabetically using the surnames
following the format below if you work with a group.

First Name, Middle Initial, Last Name

4. Be cautious in using the present tense and past tense.

5. Put a header bearing the title of your business plan. Follow the APA 8 th
edition format.
6. Save your written activity final manuscript in PDF following the naming
convention below.

Section. Surnames (in alphabetical order)

7. Upload the PDF copy in the MS TEAMS Folder. Once submitted,

STRICTLY no editing will be allowed.