A. Research on the following and take note of the teams per topic.

Analysis of Pricing Structures (Estrella/Flores)

 What are the pricing Structures?
 How does pricing structures
support pricing strategy.
 Give 3 examples of industries and firms in the Philippines
that use pricing structures effectively. Explain each firm.
 Why do you think pricing structures are often difficult to maintain?
Price & Value Communication (Mendoza/Deyta)
 What are the communication strategies for High vs Low search products and
when benefits are either more economic or more psychological.
 How is adapting the message of the price and value affect the purchase context.
 How is adapting the message of the price and value affect the buying context

Analyzing & Setting Pricing Policy (Rivera/Paguinto)

 How do you manage customer pricing expectations?
 What are the strategies to convey needed price increases to customers?

Setting Price Levels and Pricing Over the Product Life Cycle (Barredo/Cao)
 What are the strategies to find the price window?
 How do you find price/volume tradeoffs?
 What are the price sensitivity drivers?
 Discuss the sales, profit, and pricing over the Product Life Cycle (PLC)
 Discuss market dynamics and strategic considerations

Pricing & Strategy Implementation within the Firm (Dela Minez/Santiago/Sebastian)

 Discussion of why firms often struggle to implement and maintain pricing
strategies.
 Discussion of the foundations to implement effective corporate pricing strategies.
 Discussion of corporate pricing roles.
 Discussion of corporate pricing structures.
  Discussion of pricing decision rights.
 Discussion of indicators that corporate pricing is not effective.
 Discussion of using customer and process analytics as an input to pricing
strategy.
 Discussion of using customer profitability maps as an input to pricing strategy.
 Discussion of using customer price banding maps as an input to pricing strategy.
 Discussion of using customer waterfall maps as an input to pricing strategy
Competition Based Pricing (Mano/Valdez)
 Discussion of the pricing game.
 Discussion of common pricing misconceptions.
 Discussion of pricing for competitive advantage.
 Discussion of responding to competition.
 Discussion of response strategies based on characteristics of competitor and
cost.
 Discussion of using the Competitive Response Tool.
 Discussion of communicating pricing intentions to the market

Behavioral Aspects of Pricing (Mano/Valdez)

 Explanation/Discussion of the psychology of pricing.
 Explanation/Discussion of the effect of consumption on pricing.
 Explanation/Discussion of the effect of payment interval on consumption
patterns.
Understanding Dynamic Pricing Forces (Yabut/Magtalas)
 Explanation/Discussion of types of dynamic pricing.
 Explanation/Discussion of how to dynamically price.
 Explanation/Discussion of best practices to dynamic pricing.

B. Requirements:
1. Reports are to be submitted both is pdf and ppt format.
2. Cover page should state the subject/course and team names.
3. Santiago/Sebastian/Valdez/Cao are the students who are in the brink of passing for
Finals or not. Partner/Team Leader should ensure they do the major bulk of
research and be able to take part in discussing the topics during presentation skeds.
4. Submission of research works will be on or before May 16,2022 3pm collated
already by the Mayor and sent to my email.
5. Skeds of presentation will be announced on May 16, 2022 as well.
6. Prepare for a long quiz on previous discussion by May 18,2022.