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A PROJECT REPORT
Submitted by
AJAY
In partial fulfillment for the award
the degree
of
UNIVERSITY SCHOOL OF
MANAGEMENT
KURUKSHETRA UNIVERSITY,
KURUKSHETRA
This is to certify that Mr. Ajay has worked under my guidance on the topic
“WALLMART AND FLIPKART MERGER”. The project is original work to the best of
my knowledge and beliefs. This work has not been submitted for any degree /
diploma exam elsewhere. The project work is up to the standard expected from a
MBA student and I recommend this for evaluation.
(Professor)
DECLERATION
I, Ajay, Class MBA (Budgeted) final year, hereby declare that project entitled
“Wallmart and Flipkart Mergers” submitted in the partial fulfillment of the degree
for Master of Business Administration to “Kurukshetra University, Kurukshetra” is
of my own accurate work.
I further declare that all the facts and figures furnished in this research report are
the outcomes of my own intensive research and findings. They are first hand and
original in nature, all the information gather by me during the course of my
research report will be kept strictly confident. The information has been used for
purely academic purpose.
Date:
Place :
Name: Ajay
Roll no: 8068053
Class : MBA ( final)
SEMINAR PRESENTATION WRITE-UP
TABLE OF CONTENTS
1. Introduction 4-5
1.1. About Merger and Acquisition
6-9
1.2. About Walmart Inc
1.3. About Flipkart 10-14
5. Conclusion 25
6. References 26
Abstract:
Merger and Acquisition are strategic tools used time to time by companies to get
the cutting edge over competitors and capturing the market. In recent past, the deal
of Walmart and Flipkart was the biggest deal in the startup E-com market. The
77% shares of Flipkart was taken by Walmart by paying $16 billion. In this right
up, we have covered basic information about Walmart and Flipkart, The deal its
important points, Advantages and disadvantages of deal and deals impact on the
flipkart, Indian economy and Indian customers.
1. Introduction:
Merger and Acquisition are strategic tools used time to time by companies to
get the cutting edge over competitors and capturing the market. In the world of
competition big fish eats small fish and so on. The concept of acquisition and
merger is always backed up by the concept of strategy thinking and growth of
the market size.
*source:http://dsim.in/blog/2018/01/19/44-biggest-startupacquisitions-2017-india/
1.2 About Walmart Inc:
Walmart Inc. is an American multinational retail corporation that operates
a chain of hypermarkets, discount department stores, and grocery
stores. Headquartered in Bentonville, Arkansas, the company was founded
by Sam Waltonin 1962 and incorporated on October 31, 1969.
Walmart Journey:
*Source: http://corporate.walmart.com/our-story/our-history/
Rivals of Walmart:
Amazon: Amazon was founded in the USA in 1994 to operate on Internet
and catalog retail industry. The company employs close to 342,000 people
and had a sales value of $136 billion in 2017. The market capitalization for
the same year was around $430 billion
The partnership involved two joint ventures—Bharti manages the front end,
involving opening of retail outlets while Walmart takes care of the back end,
such as cold chains and logistics.
Walmart operates stores in India under the name Best Price Modern
Wholesale.
Launched in 2007 and envisioned as the ‘Amazon of India’ before the latter
came to India, Flipkart has raised over $6 billion so far and is valued at about
$14 billion.
Flipkart owns India’s largest online fashion retailers -- Myntra and Jabong -
both of which it acquired.
Together, Flipkart-Myntra, Jabong has a 70 percent market share of the online
fashion business in India.
It also owns eBay’s India business as well as popular mobile payments app,
PhonePe.
With over 100 million users and these popular properties, Flipkart is a
valuable asset in the global internet economy for its long-term potential.
Acquisition by Flipkart:
*source: https://officechai.com/startups/startups-acquired-byflipkart/
0 5 10 15 20 25 30 35 40 45 50
Shareholding
*source: https://officechai.com/startups/startups-acquired-byflipkart/
Flipkart Shareholders
UBS
0.19
Temasek
0.29
0.96
Inq
Accel
1.38
Microsoft
1.53
Binni Bansal 4.2
Tlger Globel 4.77
Tencent 5.37
Walmart 81.28
0 10 20 30 40 50 60 70 80 90
Shareholding
*source: https://officechai.com/startups/startups-acquired-byflipkart/
Rivals of Flipkart:
Amazon: Amazon is arguably the world’s largest online shopping
store. It offers a wide array of services including online retail,
consumer electronics, multimedia content and computing services
among others. It is ranked as the leading online retailer in the US
generating an estimated net sale of close to $140 billion in 2016.
Stake in fl ipkart
23%;
23%
77%;
77%
Flipkart Walmart
500
400
Billions in $
300
200
100
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Axis Title
Walmart’s total revenue for the last fiscal was over $500 billion, while
Amazon’s net sales were $177.9 billion.
Walmart showed net income of over $20 billion, while Amazon’s net
income was $3 billion.
Yet, Amazon today is among the top five companies in the world in terms of
market capitalization at over $680 billion market cap.
Walmart’s market cap on the other hand is at just over $250 billion, not
small change at all, but smaller than Amazon’s.
The reason for the stock markets in the US putting greater value in Amazon
than Walmart is because the former is seen as the company with a more
robust future and growth potential.
Market Capitalization
250
650
Amazon Walmart
*source: https://yourstory.com/2016/12/why-startups-chooseacquisition/
25
20
15
10
0 Sales
wa fi
https://yourstory.com/2016/12/why-startups-chooseacquisition/
Premji invest is expected to gain up to 4 times from this deal as its share
in Myntra (bought by Flipkart in 2014) is also being acquired by
Walmart. The gains are expected to be more than $130 million on the $25
million investment. This will lead to inflow of more funds pouring in
Indian economy as gains attract more investors from India and abroad.
Small Players (Mom and Pop stores) will be hurt by this as market
spaces shrink due to cut throat competition which force small firms to
exit. In an attempt to survive in the market, firms practice excessive price
cutting at the cost of viability and profitability which leads to
inefficiency.
Big Data Mining: Large data of Indian shoppers will be shared with the
US retail giant which may give large controls to a foreign firm can use it
to control our domestic value chain in consumer goods space and buying
patterns. Real time data analysis can help in identifying the consumers &
their needs better than domestic players. Therefore, there is a need to
keep a system of checks and balances to avoid any instance of data
breach of Indian customers.
5. Conclusion:
Acquisition and mergers are strategic tools to get a competitive edge over
competitors and get the maximum market share and win. Acquisition is the
strategy for Indirect entry to the market in which there are some business legal
restriction. Flipkart Walmart deal is the biggest M&A deal in startup history,
globally. In one swoop, the $16 billion deal has wiped out all the losses of
investors in the Indian startup ecosystem.
Amazon is on a golden run of sorts challenging Flipkart’s leadership position in
India and threatening Walmart’s supremacy in the U.S. An Amazon-Flipkart
alliance would lead to a monopolistic entity which is neither good for the
customers, nor the merchants and the industry ecosystem.
If the deal goes through, Flipkart will not only add significant financial heft but
also be able to leverage Walmart’s famed global supply chain and enhance
efficiency in procurement and product assortment
Overall, the coming scenario in Indian market, e-com as well as brick n mortar
both if we look at the brighter side feel good expectation is there and it has
many stronger reasons like increased population with better internet
connectivity, payment options like COD, e-wallet, net banking people are
slowly moving towards cashless payments.
6. References:
https://officechai.com/startups/startups-acquired-byflipkart/
https://www.firstpost.com/business/walmart-flipkartdeal-will-demoralise-e-
commerce-space-create-unevenplaying-field-say-traders-4463159.html
https://www.business-standard.com/article/newsani/walmart-flipkart-deal-
here-s-how-india-will-benefit118050901292_1.html
https://techcrunch.com/2018/04/23/the-future-of-ecommerce-in-india-
increasingly-looks-like-an-all-americanaffair/
https://yourstory.com/2016/12/why-startups-chooseacquisition/
http://dsim.in/blog/2018/01/19/44-biggest-startupacquisitions-2017-india/
http://corporate.walmart.com/our-story/our-history/
http://economictimes.com
http://m.economictimes.com/smallbiz/startups/newsbuzz/Walmartacquiresfli
pkart.cms/
Class : MBA ( final)