ELEMENTS

OF
ART & DESIGN
 Scientist Creativity
Mathematician Free Sprit
Accurate Taste
Strategic Movement
Realistic Imagination
Order Art
 ELEMENT OF DESIGN
1. Point

2. Line 1. Point and Line

3. Space 2. Shape and Form

4. Shape 3. Texture

5. Form 4. Space

6. Color 5. Color

7. Value

8. Texture

9. Time and Motion

POINTS & LINES
 POINTS

• Everything starts with a single point

• Point has no dimension

• Point has no part

• As tiny as a pin, as large as a planet still describe as a point

 POINTS
Stippling

• Carefully arranging many points

 LINES
1. The most fundamental of the art.

2. Line is a mark between two points.

3. Line can be Horizontal, Vertical, Dotted, Zigzag, Curved, Straight, Bold or

Fine.

4. Line can be used for a wide range of purposes : stressing a word or phrase,
connecting content to one another, creating patterns and much more.
QUALITIES OF LINE

• Width – thick, thin, tapering, uneven

• Length – long, short, continuous, broken

• Direction – horizontal, vertical, diagonal, curving,

perpendicular, oblique, parallel, radial, zigzag.

• Focus – sharp, blurry, fuzzy, choppy.

• Feeling – sharp, jagged, graceful, smooth.

Type of line

• Outlines – edge of an object, describing shape or its silhouette.

 Type of line

• Contour Lines – Lines that describe the shape of an object & the interior detail.
Type of line

• Wireframe – Skin of realistic texture

Type of line

• Free form Gesture – Line that are energetic & catches the movement &
gestures of an active figure.
Type of line

• Imaginary – lost and found edge

Type of line

• Cross hatching
 Shape & Form

• Shape implies spatial form & two dimensional – height & width.

• Form is similar to shape, it has three dimensional – depth, length &

width and resides in space.

• Shape are flat. Form are not.

Geometric & Rectilinear Shape
Simple & Mechanical

CIRCLE SQUARE TRIANGLE

OVAL RECTANGLE
• Organic or Irregular Shape
These shapes look like things from nature.
The basic arch shape
takes on form when
depth is created with
different shadow and
highlight values.
• Forms describes volumes & mass and viewed from any angles.
 Texture

• The surface quality or “feel” of an object, its smoothness, roughness,

softness, etc.

• Textures may be actual or implied.

 Space
•

•
• Positive space is the filled space, the • Negative space is the empty space or the
object or element in the design. open space between design element or
object, such as a background.
• Space also refers to the three dimension.
[Its include Linear Perspective (one point & two point) and Non-linear perspective.]
 Color
• Color all come from three primaries (Yellow, Red, Blue) & black & white.

• Color is described with the words

Hue (another word for color)

Value (lightness or darkness)

Intensity (brightness or dullness)

Color Amalgamation
Color meanings

RED
• Intense, fire, blood, energy, danger, love, passionate, strong.
RED VIOLET
• Royality, power, nobility, wealth, ambition, dignified, mysterious.
BLUE
• Sky, sea, depth, stability, trust, masculine, tranquil.
GREEN
• Nature, growth, fertility, freshness, healing, safety, money.
YELLOW
• Sunshine, joy, cheerfulness, intellect, energy, attention.
ORANGE • Warm, stimulating, enthusiasm, happiness, success, creative, autumn.