ITMMA PART 2 Organic Shapes

- identical to nature
ELEMENTS OF DESIGN
Form
Space - adds a dimension of depth to a shape
- the "work area" - three-dimensional (3D)

Two-Dimensional Space Lighting

- a canvas has two dimensions (width and - can affect the form
height)
- harsher lighting sharpens features
- measured by pixels
- softer lighting blurs it out, giving a youthful
appearance
Positive Space
- part of an image with visual elements Texture
- evokes a feeling of textile interaction
Negative Space - smoothness or hardness of a surface
- part of an image without visual elements
Pattern
Dot - repetition of a visual element in a space
- most basic representation of form
Color
Shape - has three dimensions:
- two-dimensional element formed by the - Hue - the color shade (blue, green, red)
enclosure of lines and dots
- Saturation - intensity
- Brightness - light or dark
Basic Geometric Shapes
- circle
Unity
- square
- the perceptual glue that holds it all together
- triangles
- gives a feel of visual harmony
Proximity Warm Colors
- objects are more likely to appear related when - includes reds, oranges, yellows, and warmer
closer together greens
- is noticed by the human eye first
Alignment
- objects that go together should follow a certain Cool Colors
edge/line
- includes darker greens, blues, purples

Similarity
Depth
- objects that are alike are more likely to be
- effective in achieving emphasis
grouped together
- closer focus = shallow depth
- further focus = expanded depth
Repetition
- creates harmony and consistency
Proportion
- the scale of an object IN RELATION to other
Emphasis
elements
- can guide the viewer's attention to the main
detail/subject
Balance
- provides a sense of equality on both sides of
Contrast
the composition
- the range of light and dark portions in an image

Symmetrical Balance
Tonal Range
- equal elements of both sides
- the colors between the extremes of black and
- suggests a feeling of order and harmony
white
- the wider the range, the greater the contrast
Asymmetrical Balance
- gives a more dynamic feel
Color
- can enhance contrast
Continuation
- states that our brains can process a more
predictable setup much easier