CPR

THE CEREBRO PRODUCT

RANK METHOD
Ver.3.0

A Guide On How
To Rank Products
Successfully
 Cerebro Product Rank Method

THE CPR METHOD:

A GUIDE ON HOW
What is Cerebro?
TO RANK PRODUCTS
SUCCESSFULLY
Cerebro is a Reverse ASIN Key-
word Search tool that uncovers all
keywords that your competitors
Cerebro guide by Helium 10 rank for.

*PLEASE NOTE*: This guide is based on a case study done by Manny Coats in which he To put things plainly, you can enter
generated $39K in four days while launching two new Amazon products with only two a competitor’s ASIN into Helium
reviews each. 10, and the Cerebro tool will pump
out the juiciest, sales-generating
A third product was also launched shortly afterwards, and over the course of one keywords for that product.
month, the three products generated $432,698.87 in sales, with a profit of $159,019.93.
Use the data from a Cerebro search
To really solidify the data, this report also pulls in data gathered from over 125 ranking to create your own list of keywords
campaigns studied by Bradley Sutton from August 2018 to October 2018. Manny Coats by targeting those same keywords
has sold more than $7 million in products on Amazon through just one Amazon seller or discover new keywords with
account, and Bradley Sutton has launched more than 400 products on Amazon. untapped potential.
Together, they have combined this knowledge into what you are reading now.

Are you building your Amazon listing for the first time? Or simply optimizing an old listing
to get more traffic? In either case, you’re in the right place!

This is the Definitive Guide on How to Rank Products to Page One Using Cerebro by Click here to create a Helium 10
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The CPR Method requires the use of the tools and data offered by Helium 10.
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DISCLAIMER: What you’re about to read is based on the results obtained by Manny Coats using the Cerebro Product Rank
(CPR) Method. Amazon is an ever-changing platform and our goal is to bring you the most relevant information to stay ahead of
the competition. For the most relevant and up-to-date information, please check out our Helium 10 blog.

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WHAT IS THE CPR METHOD?
The Cerebro Product Rank (CPR) Method gets its name from
the familiar lifesaving technique. However, in this case, instead
of giving life to a human, we are giving life to your listing by
bringing it TONS of organic traffic.
The concept behind a product launch is pretty straight
forward – and the goal is to rank on page one for a specific
keyword.
To do that, you need to give Amazon signals that your
product is being searched for by people who type in a
keyword phrase, find your product, and buy it. When this
happens, Amazon rewards you by moving your product up the
search results for that specific search term.
For example, let’s say that your product is an ‘oversized clock’.
If somebody types that phrase into Amazon, sees all the
results, and then clicks on and purchases one of the products
on page one, Amazon awards that product with a little
‘rank juice’.
The more people search for ‘oversized clock’ and buy that
same product, the more rank juice it gets; eventually, it moves
up one position. As long as that product is getting more sales
than the products that rank above it in the search results, it
will continue to move up the list. The ultimate goal is to
eventually hit the number one position or reach products that
are generating more sales than you are when people search
for ‘oversized clock.”
By doing a product launch, you speed up the process by
getting a lot of sales for a specific keyword phrase over a very
short period of time, signaling to Amazon that you should rank
highly for that term.
But there is a specific way to do product launches to
maximize efficient rank climbing. One such method that has
been made available to thousands of Amazon sellers and
helped so many of them achieve top ranks is the CPR method.
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The CPR Method is trusted by successful Amazon sellers to
determine the following:
• Which keyword(s) or keyword phrases to target during a
product launch.
• Correct number of product units to discount heavily
during an initial launch to rank on page one.
Cerebro helps you find a keyword or keyword phrase that
has tons of volume and is hyper-focused on the product
you’re selling.
For the CPR method to work, you need to sell a specific
number of units per day over a set number of days at a steep
discount. This action in turn drives users to Amazon using
your custom two-step URL containing your chosen keyword
or keyword phrase.
Amazon’s algorithm works off of trailing sales data and sales
velocity. By giving away product in a short amount of time,
you will, in theory, rank to the top of page one for your target
keyword term.
Ensure that your listing is fully optimized with profession-
al-looking product photography and powerful keywords in
your title, bullets, description, and backend keywords. If you
do, your listing will stick in that top rank position and you will
continue to see organic sales roll in. At the end of the day,
only continuing to convert organically for a keyword will allow
your listing to stick on that first page. However, your product
will rapidly fall off of the first page if it exhibits the following:
• Price is not competitive
• Listing is not optimized.
• Review rating goes down.
• Product does not resonate with customers searching for
your target search term.
You could theoretically use the CPR number to rank a tactical
flashlight to page one of a diet pills search result. But you will
drop off just as fast, since no one will organically purchase
your flashlight if they were searching for diet pills.
 Cerebro Product Rank Method

KEYWORD SEARCH
INSTEAD OF A REVERSE
ASIN SEARCH?
As previously mentioned, Cerebro is an incredible tool for keyword research. Just enter the
product ASIN and let the tool pull potentially hundreds or even thousands of great
keyword choices.

However, if you would rather initiate your search with a keyword instead of an ASIN, just
open up Magnet 2.0 in Helium 10 and run a keyword search to achieve these same results.

What you are about to learn now is a strategy that was taught by a very high-level seller at
a private event in Europe. This technique was so powerful that this seller helped the
engineering team at Helium 10 to develop this new method. No other tool on the market
other than Helium 10 can do this, so you’re in luck that you’re a Helium 10 user!

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PRO TIP:
Relevant products would mean
similar-looking packaging, a
similar-looking product itself, the
price point is close to your own,
etc. You are looking for private
label (not brand name) products
that are converting well for who
you think your target customer is.
6 80% or more of their sales from your target customers.
LET’S GET STARTED:
THE ULTIMATE KEYWORD
RESEARCH STRATEGY
First, open the Cerebro tool in your Helium 10 member dashboard.
In the box called Product ASIN, enter either your product or a baseline product in your niche.
Go to Amazon and use one of the main, high-volume keywords for your product as your search term.
Once the search results appear, run the Xray tool in the Helium 10 Chrome Extension to check the
sales of the products that show up on page one.
Choose four or five of the products that exhibit the following criteria:
• Sell the most units per month.
• Most relevant to your product.
Copy the four or five ASINs and paste them into the Competing ASINS box in Cerebro, then click
Reverse Search. Cerebro now comes up with a list of hundreds if not thousands of keywords.
These are all keyword phrases that at least ONE of the ASINs (the seed product or one of the
competing ASINs) are ranking for in the top 306 search result positions.
You want to find a few keywords that are super relevant to your product and are converting the best
organically among the type of customer you want to attract.
Here is how you can find those keywords:
In the Exact Volume filter, you should usually put a minimum of at least 1000. You are looking for
high volume keywords. This filter will find keywords that get at least 1000 searches per month
on Amazon.
Under the Ranking Competitors filter, put a minimum of four if you have four or five competing
ASINs that you entered. This filter will allow you to look for keywords that ALL (or four out of five at
least) of the competing ASINs are ranking for.
Under the Competitor Rank Average filter, put a minimum of one and a max of 20. You are looking
for keywords that not just one competitor is ranked on page one for, but that the average rank of all
your competitors you entered is on page one. Once you are ready, click apply.
In many cases, the number of keywords remaining will have dropped substantially to 5-40 or so.
Do you know how valuable that list is? These are the keywords that your competitors are getting
 Cerebro Product Rank Method

THIS PART IS CRITICAL!

Most people skip this step and paste keywords into their listing in no specific order. Skipping over this part can
set you up for failure before you even launch your product.

Before launching, you should optimize your listing with the following Helium 10 tools:

• Use Scribbles to write your listing information and make sure every keyword is used optimally.
• Choose one through four these keywords that you found previously in Cerebro that you want to focus on; try to
get them into phrase form to add to your Title and/or Bullet Points.
• Add your keywords to Keyword Tracker to keep an eye on your product’s ranking for your keywords.
• Add your product to Hijacker Alert to be alerted when unauthorized sellers attempt to sell your products and
“hijack” your listing, so you can take action against them to stop.
• Use Inventory Protector to set ASINs to one unit per customer to prevent coupon stacking so only one code is
used per customer during your launch.
• After making your listing live, use Index Checker to make sure your product is indexed for all of those relevant
phrases and keywords that you had gotten from your Magnet and/or Cerebro keyword research.

NOTE: It is best to keep your listing closed until you are ready for your launch.

Create your listing, send inventory in, and then close the listing in Seller Central to pause its age. Amazon gives a lot
of preference to new products that do well, so by “freezing” your listings age until you are ready to do your giveaway,
you will be able to take advantage of this “honeymoon” period if your listing has only been active for a few weeks or so.

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Helium 10
 READY TO LAUNCH
Typically, when you launch a new product, no one knows your product exists because your
listing is buried somewhere on page 20+ for your desired search term. The quickest way
to jump to the top of page one is to generate a lot of sales quickly by passing out coupon
codes for discounted product to eager customers. Discounted coupon codes are typically
in the 50% of 89% discount range. (NOTE: Some Amazon experts and influencers have
reported that it is possible that high volume discounts at 90% or higher may result in an
Amazon internal flag on your account).

For example: a product that sells for $20 could be purchased for $10 if a customer used a
50% discount coupon code.

Getting people to buy your product at a discount is not enough. You want people to buy
your product at a discount after having searched for the keyword phrase that you are
trying to rank for. Easier said than done, right?

One way to do this is to use a special Amazon URL where the keyword phrase is
embedded, so when customers click the link, it automatically opens a page as if they had
typed in the keyword phrase themselves.

This type of URL is usually referred to as a two-step URL because the user has to click the
link, and then they have to take a second step which is to click on your product to get to
your product page where they can add that product to their cart, apply your coupon code,
and then checkout.

REMEMBER: Be sure to use a special two-step URL to distribute your coupon codes and
rank for your main keywords. We have a tool that can help you generate different types of
URLs that you can use for ranking.

CREATE YOUR TWO-STEP URL HERE

Some sellers always use one type of URL. Others mix it up depending on the product.
Others rotate the URL structure type every day during a launch. Use what you find works
best for your product.

Legal disclaimer: Given the ever-changing nature of selling on Amazon, sellers should use common
sense and consider the relevancy and timing (among other factors) of any information, strategies, or
advice that they receive and make the most appropriate choices for their own business. Helium 10, its
parent organization, subsidiaries, partners, affiliates, or any other entities doing business with Helium 10
8 are not responsible for any legal, financial, operational, or any other professional losses or damage that
may result from execution of said information, strategies, or advice.
 Cerebro Product Rank Method

HOW MANY UNITS

SHOULD I GIVE AWAY PER DAY?
On your Cerebro search results page, you will find your daily giveaway number on the far-right column titled CPR Daily
Giveaways. So, if your recommended CPR daily giveaway number is 10, you will give away 10 units each day, for eight days, for
a CPR total giveaway total of 80 units. Many sellers have found that running a promotion over eight days works the best. How-
ever, other sellers like to do the giveaways in less days. If you choose to do a shorter giveaway period, make sure to divide the
total CPR number by the number of days of your giveaway to get your daily amount.

You still need to give away the total CPR number, regardless of the duration of your promotion. For example, if you choose to do
your giveaway over four days, (and the CPR number is 80) you would need to get 20 coupons per day redeemed.

Some sellers have found success in building up gradually over the promotion to the number given out. For example, instead of
just a flat 10 sales per day for eight days, they might start out with five on day one, six on day two, eight on day three and so on.

If you have a brand-new listing that has been active for only one to three weeks as mentioned above, you’re likely in the
honeymoon stage, and data shows that you might only need 50-80% of the CPR total giveaway number in order to rank.

If you’d rather be safe than sorry, use the full amount shown. But keep in mind that the CPR total giveaway is an estimate – it
works for most but won’t always work. There are too many variables that can affect a launch. Follow this guideline, and you’ll
have a good chance at hitting your goal.

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HOW DO I DISTRIBUTE MY COUPON CODES?
To distribute your coupon codes, you can use either Facebook ads or a Launch Service.

So, you’re on page one…now what?

If you’re running a CPR Giveaway, ranking on page one is the easy part. But it will all go to waste if your listing is not fully optimized. Most
importantly, do you have high-quality product photography that causes people to want to click into your listing and buy?

Learn how to set up facebook campaigns to distribute amazon single-use

coupon codes
If you did everything right, your listing should reach page one after four or nine days.

Recent results with different URL structures

These URLs can be created with the Helium 10 Gems page. The chart below offers some results from September – October 2018.

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Keyword: Korean Toner
CPR Number: 72
Coupons Redeemed: 47 (65% of CPR)
Keyword: Facial Wash
CPR Number: 64
Coupons Redeemed: 66 (103% of CPR)
Keyword: Hydrating Toner
CPR Number: 24 Coupons
Redeemed: 15 (63% of CPR)
URL Structure Used: Brand
Initial Rank Before Giveaway: Unranked
Peak Rank After Giveaway: 11
URL Structure Used: Brand
Initial Rank Before Giveaway: Unranked
Peak Rank After Giveaway: 7
URL Structure Used: Field ASIN
Initial Rank Before Giveaway: Unranked
Peak Rank After Giveaway: 25
Cerebro Product Rank Method
Keyword: Make Up Remover URL Structure Used: Field ASIN
CPR Number: 96 Coupons Initial Rank Before Giveaway: Unranked
Redeemed: 118 (122% of CPR) Peak Rank After Giveaway: 5
Additional Notes:
Please remember that the CPR Method (or any other ranking method for that matter)
is not perfect. The number one ranked product on page one is the most highly coveted
position on Amazon, with thousands of sellers aiming for it. Therefore, it’s a moving target
that changes based on sales, trailing data, and tons of other factors. Sales for all products
sold on Amazon change by the second.
However, be sure that you launch your product the RIGHT way and avoid these common
seller mistakes to ensure a better chance of success. Furthermore, ranking products on
Amazon to page one in a matter of four to eight days is unheard of for the average seller
on Amazon.
*With great knowledge comes great power. Use it wisely.
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Helium 10
 Cerebro Product Rank Method

BE WARY OF
SEASONAL DEMAND
You may want to consider seasonal demand, holidays, and competition before
starting a new launch. These all could greatly affect your results. During these
occasions, there is a ton of artificial demand that’s created in the market, which
makes ranking that much harder. It’s better to launch before these spikes in
demand and ride the wave instead of launching during a holiday and having to
compete with temporarily inflated demand.

One final thing we should mention is that you should get the opinions of
non-biased people on what product they would buy from page one.

A good way of doing this is to take your product as it shows up in the search
results and copy and paste it into a search results page with many other prod-
ucts. Place your product in the number three position.

Show this to as many people as possible and ask them which product they would
buy and why. If everybody isn’t selecting your product, you should go back to the
drawing board. Perhaps it’s your photo, your pricing, the number of reviews, or
your average review rating.

Ask people why they selected the other products over yours, and then change
things until people start picking yours. You should do this BEFORE you launch.
That way, when you’re in the top spot, you’ll remain there as organic users
purchase your product.

We hope this guide helps you with your launches. If you have questions about
product launches, please join the thousands of Helium 10 users in our awesome
private Facebook group

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APPENDIX

ALL-IN-ONE
Amazon Seller Analytics Software Suite.
Black Box
Black Box is your magic mirror for deep product research. Access
a massive database of over 450+ million products in seconds with
advanced filters to find a winning product or niche.
Xray
Xray is a browser extension tool that validates potential product
opportunities directly on your browser. Reveal key market infor-
mation such as revenue estimates, price, sales trends, sponsored
ad analytics and much more.
Magnet
Magnet removes the guesswork from your keyword research.
Pull the most traffic-generating keywords within a few clicks.
Throttle any listing’s Amazon SEO strategy with a perfect lineup
of high-performing keywords.
Misspellinator
Misspellinator extracts commonly misspelled alternative versions
of your main keywords in seconds. Plug them into your listing
backend to boost your listing’s ranking.
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Cerebro Product Rank Method
Profitability
Calculator
Profitability Calculator is a browser extension tool that gives you
the power to check if a certain product will turn a profit before
it’s sourced. Look up products that are close to the product you
want to sell and get insights such as dimension and weight, FBA
storage fees, profit margin percentages, shipping fees, current
item price, product sizing and more.
Trendster
Trendster quickly analyzes product seasonality and revenue
trends. See clear market trends to find opportunity and
take advantage.
Cerebro
Cerebro dives deep into competitor data to identify winning
keywords. Compare multiple ASINS to reveal must-have data
points such as estimated keyword phrase search volume,
estimated broad keyword phrase search volume, and more.
Spy on your competitors’ best keyword strategies and leave
nothing to chance.
Frankenstein
Frankenstein stitches traffic-generating keywords together by
sorting through large sets of unorganized keywords. Use
deduplication filters, remove unwanted characters and words,
sort by popularity, and more to create a perfect keyword list for
your listing.

Index Checker
Index Checker verifies if your keywords are being indexed by
Amazon. It can also be used to spy on your competitors’
keyword strategy by checking which keywords are being
indexed on their listing or not. Get indexed and make your
product visible.
Keyword
Tracker
Keyword Tracker helps you outpace your competitors’ key-
word optimization strategy. Track the organic and sponsored
position of your product listing for your main keywords. Also,
track high-impact keywords in real time—including those
used by the competition. Assess ranking, percentage ranking
changes, trends over time, and estimated monthly searches to
stay informed and ahead.
Inventory
Protector
Inventory Protector protects your listing against scammers
and hi-jackers who can wipe out your entire inventory during
promotions. Control the maximum order quantity across all
your products and keep your margins safe.
Profits
Profits analyzes what’s most important to your business—
profits. Crunch your financials to see key data at a glance
such as gross revenue, net profit, net sales, storage fees, and
more. Get savvy with your cash flow.
Subscribe to the Helium 10 YouTube channel for tips, strategies
and guidance on getting the most out of Helium 10 tools.
Visit Helium10.com and sign up for a free account today, if you
haven’t already.
Cerebro Product Rank Method
Scribbles
Scribbles makes sure that the most important keywords are
never left out from your listing. Automate keyword organiza-
tion for titles, descriptions, and bullet points. Optimize any
product listing to maximize organic traffic.
Alerts
Alerts actively monitors your product pages, titles, images,
prices, and BSR with a full security system. Be promptly
alerted to any unwanted changes made to a listing. Prevent
hijacking and fraudulent takeovers without making worrying a
priority.
Follow-Up
Follow-Up is a customizable email autoresponder that makes
streamlined customer service easy to do. Communicate with
your customers based on delivery triggers to ask for valuable
feedback, reviews, and more.
Refund Genie
Refund Genie locates highly accurate estimates of lost or
damaged inventory that can be reimbursed by Amazon.
Detailed reimbursement reports are instantly generated for
submission. Recoup your losses quickly without having to
spend hours digging through old records.
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Helium 10
 Cerebro Product Rank Method

Review ASIN Grabber

Downloader
Review Downloader allows you to sort product reviews by
desired criteria to uncover valuable customer insights.
Learning from these insights can help you create products that
are differentiated and better than your competitor’s products.
ASIN Grabber allows you to quickly see a quick snapshot of key
estimated market data for top ASINs, which is especially helpful
to analyze a given day or specific holiday.

Inventory Level
Inventory Level allows you to see how much inventory other
sellers have in stock and to capitalize on competitor’s low
inventory levels.

To stay up to date on Helium 10 and FBA related news by

following our social media channels. Also talk strategy with us
and other Helium 10 users on our Facebook users page.

Introducing you to the Serious Sellers Podcast by Helium 10.

Stiff competition calls for serious, no-nonsense information.

We’re delivering value-packed intel and content every

Tuesday and Thursday with high-profile experts, the latest
Amazon trends, and invaluable tips. Stay informed and
get ahead.

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