Understanding

Audience
in Healthcare Industry
by Fikri Kurniawan
 What You’ll Learn

SEO Fundamental Understanding Content Optimization

Audience Strategies
Learn the basics of Learn how to find Learn how to
SEO, history, keywords that your optimize your
crawling, indexing, audience searches content, on-page
search engine for in Google, SEO, User intent
ranking signals, YouTube and other
choosing keywords popular search
engines.
 What You’ll Learn

Technical SEO Building Trust User Experience Signal

Learn tips and Learn specific Learn how to

strategies for your strategies that you optimize your site’s
website’s technical can use to build pages around “User
SEO links to your site Experience Signals”,
like CTR, Dwell
Time, searcher
intent
 Understanding
Audience
Find keywords that your audience searches for in Google
Understanding
Audience

Find keywords that your audience searches for in Google

1. Consumer Search
Process
MICRO
C
MOMENTS
ZMOT
Zero Moment of Truth
 Consumer Search Process
02 Information Search
04 Purchase Decision
Post Purchase
06 Evaluation

Evaluation of
01 Problem 03 Alternatives 05 Purchase
 Problem
1
Smartphone - Memori penuh hape error

Information
2 Search
Smartphone - Smartphone terbaik harga 1
juta
Evaluation of
Alternatives 3
Review Hape A & Hape B
Testimoni, Alternatif, Kompetitor, vs, harga,
garansi
 Purchase
4
Decision
Smartphone - kekurangan Hape A
negative review, beli sekarang atau nanti,
diskon?
5 PURCHASE

Post Purchase 6
Pengalaman pembeli apakah
dia membeli produk yang
tepat menjadi testimoni
 Micro-Moments Guide: How
Australians Find and Choose
Health Services

https://www.thinkwithgoogle.com/intl/en-aunz/marketing-strategies/search/micro-
moments-guide-how-australians-find-and-choose-health-services/
1. Where-can-I-get-treatment moments
How to win where-can-I-get-treatment moments

● Be there for local searches: Showing up for "near me" searches will
help your business be considered. Make it easy for people
searching on mobile to find your office by bidding on
location-specific keywords and using location extensions.
● Show up for a variety of terms: Treatment-specific keywords are a
must, as are keywords that reference specific preferences, such as
"open weekends," "online appointments," and "comfortable waiting
room."
● Showcase the essentials: Health service providers can be highly
specialised. Be clear about available treatments and the services
you offer in your online business listing. Also include up-to-date
business hours, a phone number, and a street address
 How to win who-can-I-trust moments

● Include reviews on your business listing: Allowing patients to post

reviews on your online business listing is a great way to foster trust.
● Make a positive first impression: Your website is a patient's virtual
window into your office, so make it inviting. Upload clear,
high-quality photos of your office and write detailed treatment
descriptions with benefits clearly communicated. Include a page
with detailed practitioner bios, qualifications, and photos to help
people see how your practice aligns with their personal needs.
● Make sure the price is right: Highlight insurance coverage and costs
for specific treatments to give patients the assurance they need to
confidently book an appointment.
 How to win I’m-ready-to-book moments

● Mobile-optimise your website: Test your site for mobile-friendliness

to ensure that the booking process is simple and seamless. Almost
half (43%) of health service customers wish more businesses had
mobile-optimised sites.2
● Offer convenient conversation starters: Aussies researched your
practice on mobile, so why not allow them to start the conversation
there? Click-to-call buttons and click-to-message ads help people
contact you from their smartphones.
● Shortcut the online booking process: Have an online booking tool so
people can book appointments instantly. Showing which
practitioners are available on specific days and times adds another
layer of convenience and personal service.
2. Think Like a
Customer
“ SEO is the Best Way to Understand
the Voice of the Consumer
“
www.searchenginejournal.com
2. What is Keywords?
Keywords are ideas and topics that
define what your content is about. In
terms of SEO, they're the words and
phrases that searchers enter into
search engines, also called "search
queries."
 Why Keywords?
Keyword research
enables you to
understand the
specific terms people
are using to solve
their problem – and
the context behind
those terms.
 3. Keywords Research Tools
Brainstorming 01 04 Google People
Also Ask

05
Google Related
02 Searches
Google Trends
06 Ubbersuggest

Google 03 06 Answer the

Autocomplete Public
 Dental
Health care
1. Brainstorming

Audy Orthodontic &

Dental Clinic

Klinik Gigi Audy

2. Google Trends
3. Google Autocomplete
4. Google People Also Ask
5. Google Related Searches
6. Ubbersuggest
7. Answer The Public
4. To do List Keywords Research

COLLECTING GROUPING CHOOSING COMBINING

Collect All Relevant Process of creating Choose the right Create phrase /
Keywords in Your groups or clusters of keywords help attract keyword lists by
Niche related keywords potential customers combining two or
three lists of
keywords

Tools : Google Sheet / Excel

PRAKTEK
Keyword Dari Layanan Unggulan
5. Long Tail Keywords

Low competition keyword - Longtail keyword - Get Traffic - User Satisfied - google know it - get page one - get trust
5. Google Rank Brain (Algorithm)
KEYWORD WAJIB

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