Shiv Nadar University

School of Management and Entrepreneurship

MBA
ACADEMIC YEAR 2021-2022

Name of the instructor: Dr. Vallurupalli Vamsi

Office location: E373

Office hours: 10:00 a.m. – 5:00 p.m.

Telephone ext. No. Mobile: 9007972387

E-mail id: vallurupalli.vamsi@snu.edu.in

Subject Title Data Analysis for Business

Subject Code

Credit Value 1

Levels

Total Teaching Contact 15

Hours

Prerequisites No prerequisites

Objective/description To learn the art and science of data analysis and its applications in
business management

Subject Learning Outcomes By the end of this course students would learn how to formulate and
solve data driven problems across industries and business functions using
the two most popular tools used to industry, viz. Python and Tableau

Subject Synopsis/ Indicative Formulating and designing a data driven problem, identifying relevant
Syllabus data sources, data understanding, data preparation / pre-processing,
querying, model building, visualization and storytelling.
 Shiv Nadar University
School of Management and Entrepreneurship

Teaching/ Learning Classroom lectures, case discussion, and in-class activities

Methodologies

Assessment

Specific assessment methods/tasks weightage planned

In-class activities / Quizzes 20%

Project Submission & Presentation (1) 40%

Class participation 10%

End-term 30%

Total 100%

Reading Lists and reference 1. Data Mining: Concepts and Techniques, by Jiawei Han, Michelin
books/ materials etc Kamber and Jian Pei, Morgan Kaufmann; 3rd edition (25 July
2011)

2. Cases / caselets and other required accompanying documents

would be shared, as required

Project End-to-end analysis of data and presentation of solution to a business

problem using publicly available data

Cases & Reading Materials To be shared as required

Session plan
Session 1 Course overview
Session objective: Setting expectations for the course
Readings: NA

Session 2 Formulating a data-driven business problem

Session objective: Learning how to ask the “right” business question and designing an appropriate
solution for the problem
Readings: None

Sessions 3-4 Data understanding

Session objective: Learning how to understand the available data in detail – Distribution of variables,
identification of missing values and their interpretation, correlations etc.
Readings: Chapter 2 from Han and Kamber
 Shiv Nadar University
School of Management and Entrepreneurship

Sessions 5-6 Data pre-processing

Session objective: Learning how to clean and prepare dataset for further analysis and / or model building
Readings: Chapter 3 from Han and Kamber

Sessions 7-8 Data visualization and storytelling

Session objective: Learning how to present data and build interactive dashboards to enable decision
makers to understand the situation or context
Readings: None.

Sessions 9-10 Mining insights from data

Session objective: Learning how to obtain insights and build models on data
Readings: Chapters 6,7,8 from Han and Kamber

Additional sessions: Final Project Presentations

Session objective: Group activity