A Food Franchise

A Restaurant Business Plan

BUSINESS
PLAN
2019 - 20
John Doe
 
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
text@example.com
http://www.example.com/
Information provided in this business plan is unique to this business and confidential; therefore,
anyone reading this plan agrees not to disclose any of the information in this business plan
without prior written permission of the Company

EXECUTIVE SUMMARY
PRELUDE
Examples
Ritza Cafe

Ritza is a brand created while keeping healthy, tasty, easy and convenient in mind. The brand has
been carefully designed to sit in a market place and on a high street as a pop-up style store with a
wide range of flavors and products to suit modern day consumers. Ritza focuses primarily on
preparing chicken wraps that are salubrious and succulent. Not only this, these wraps would involve
the choice of the customers from the choice of wrap viz., Original, Tomato or Spinach to the choice
of ingredients (Chicken, Beef, vegetarian etc.) and finally to the option of a mind-boggling variety of
Ritza sauces. In fact, these three principal ingredients have been the catalyst to Ritza logo.
Furthermore, Ritza would complement the wraps with soups, salads, and beverages. All this would
be done at the cost of attracting people of all groups.
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ANALYZING THE MARKET

Examples
Ritza Cafe

There are two market needs we are attempting to fill. First, there's a need for a fast food restaurant
that produces high quality, great flavored food, at a low cost. In other words, there's a need for value
beyond "cheap." Ritza will fill that need gap by providing above average quality subs, and good, but
not necessarily low prices. The niche for Ritza resides somewhere between consumers who want to
be waited on and people who want a fast lunch for less. The food is made fast and is relatively
inexpensive, considering the quality of food. There is also the need for eating in a clean, healthy and
wholesome environment. We intend to promote ourselves as a healthier option for unhealthy fast
food.
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PRODUCT OFFERING
Examples
Ritza Cafe

The company will offer a large variety of wraps, salads, soups, chili, chips, cookies, and sodas. The
wraps are made with Ritza’s unique sauces and the dough is freshly grinding daily. The wrap is
prepared for every order and the soups are made daily.
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MISSION
Examples
Ritza Cafe

The company will offer a large variety of wraps, salads, soups, chili, chips, cookies, and sodas. The
wraps are made with Ritza’s unique sauces and the dough is freshly grinding daily. The wrap is
prepared for every order and the soups are made daily.
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MARKETING OBJECTIVES
Examples
Ritza Cafe

 Position Ritza as a local company, with strong ties to the community.

 Perceived as the cleanest, most responsive QSR or FFR in UAE.

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TEAM
Examples
Ritza Cafe

John Doe is the man behind the phenomena-in-the-making “Ritza”. People close to him will have no
doubts that he is a chef/entrepreneur of extreme temperament and his uncanny talent for food makes
him stand among the well known in the business today. Before taking on the decision of
launching Ritza, John cut his teeth at the award-winning Michelin
restaurant Heathcote & Heathcotes Outside. With more than 15 years of experience under his belt,
he is a Michelin Star trained chef and this in itself speaks volume about his fanatic dedication and
quest for perfection in the food industry. John Doe has this vision of turning foods which are not only
fun and delicious to the taste buds but at the same time are also healthy to eat. Consequently, he has
decided on a menu focussing primarily on quality wraps ensuring a perfect blend of nutrition and
flavor.
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FINANCIAL SUMMARY
Profit & Loss Chart

Click to Add Revenue

This is just a placeholder to add finance revenue stream.

INTRODUCTION
ABOUT THE CHEF
Examples
Ritza Cafe

John Doe is the man behind the phenomena-in-the-making “Ritza”. People close to him will have no
doubts that he is a chef/entrepreneur of extreme temperament and his uncanny talent for food makes
him stand among the well known in the business today. Before taking on the decision of
launching Ritza, John cut his teeth at the award-winning Michelin
restaurant Heathcote & Heathcotes Outside. With more than 15 years of experience under his belt,
he is a Michelin Star trained chef and this in itself speaks volume about his fanatic dedication and
quest for perfection in the food industry. John Doe has this vision of turning foods which are not only
fun and delicious to the taste buds but at the same time are also healthy to eat. Consequently, he has
decided on a menu focussing primarily on quality wraps ensuring a perfect blend of nutrition and
flavor.
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ABOUT RITZA
Examples
Ritza Cafe

Ritza focuses primarily on preparing chicken wraps that are salubrious and succulent. Not only this,
these wraps would involve the choice of the customers from the choice of wrapviz.,Original, Tomato
or  Spinach to the choice of ingredients (Chicken, Beef, vegetarian etc.) and finally to the option of a
mind-boggling variety of Ritza sauces. In fact, these three principal ingredients have been the
catalyst to the Ritza logo. Furthermore, Ritza would complement the wraps with soups, salads, and
beverages. All this would be done at the cost of attracting people of all groups.
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PROOF OF CONCEPT
Examples
Ritza Cafe
Though everything for Ritza starts 
afresh, one thing that needs to be highlighted is the fact that this concept of Ritza was launched in
the UK in 2005 and it worked wonders. To say the least, people were absolutely delighted to
consume the wraps served with our special Ritza sauce. The UK voyage ran successfully for nine
months and the management does not have a shadow of a doubt that the same triumph cannot be
achieved in the prized city of Dubai.

Itza plans to re-launch itself in Dubai as the profit margins here can go to as high as 40% with
operational costs to be around 20% - 22%.
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INDUSTRY OVERVIEW
FOOD INDUSTRY IN THE UAE
Examples
Ritza Cafe

With the rising population and the per capita income, UAE’s food consumption is also growing.
Recent unrest across gulf nations and economic crisis across Eurozone is also driving the
population of UAE because of increasing migrants.

Statistics Reveal

7.9 Mil. UAE urban population by 2020

2.3% An average annual growth rate of the

 population

87% City dwellers in the UAE by 2020

22% Increase in GDP per capita by

Rise in consumption of food year on

12%
year.

Food consumption in the UAE has been growing at  a

rate of 12% per year and, within this, the demand for food staples has increased by 30%, according
to the Ministry of Economy. Rising global demand along with increasing domestic industrial output
and a growing appetite for new export markets have created a favorable situation for
the UAE foods sector. Business Monitor International (BMI) predicts local food consumption to
cross Dh33 billion in 2015 and reach Dh35 billion in 2016. Since local companies are able to
invest in advanced production, packaging and distribution capabilities, quality food products from
Dubai are competing on the global stage.

KEY GROWTH DRIVERS

The International Monetary Fund predicts that the UAE is expected to see economic growth of 3.5
percent in 2015 and 2016. Talking about Dubai, its economy is projected to grow by 4.5 percent this
year and 4.6 percent in 2016. According to Euromonitor, in 2030, the population of the UAE will
reach 10.6 million, an increase of 26.9% from 2012. Due to the UAE’s reliance on foreign workers,
foreign citizens dominate the population and are forecast to comprise 88.2% of the population in
2030. This will further contribute to the growth in food consumption.

TRENDS

In line with the global trend, the region is going to see a

changing consumption pattern in the food habits – a shift to a protein-rich diet that includes meat
and dairy products from a carbohydrate-based one that consists of staple food items such as cereals.
Increasing urbanization, hectic lifestyles, the growing popularity of large food retail formats and the
presence of multinational food companies in UAE are expected to increase the popularity of high-
value processed foods among consumers, driving their consumption.

CHALLENGES

The high dependence on imports for the region is going to continue and this makes the issue of food
security critical for the region. The Governments need to undertake the necessary steps to secure
imports for the growing population. Due to a high dependence on imports, the region is also
susceptible to external food price shocks. During periods of high inflation, measures by the
government to regulate the price of end products create challenges and reduce margins for local
manufacturers as their raw material costs increase.

FAST FOOD INDUSTRY IN THE  UAE

Demand for fast casual dining, which includes  the more

traditional fast food chains such as McDonald’s as well as the table service brands like IHOP, is
growing amid a rise in disposable income, extravagant shopping malls and a seemingly
unquenchable appetite for Western food concepts. The UAE’s fast-casual dining sector is expected
to grow from $6.4bn in 2011 to $8.7bn by 2015 with burger chains set to see the biggest increase,
according to research firm Euromonitor. The increase is a result of the population growth, an influx
of tourists, recovery of the economy and its prominent position as a re-export hub. Consequently,
many investment firms have launched themselves exclusively to capitalize on the growth in the fast
food trends people have adopted. For example, Razzaq launched AWGAL Investments specifically
to target the food and beverage section and is already in talks with several US-based franchises
about opportunities in the UAE. The Tabco Emirates, which plans to open 20 branches of Elevation
Burger in UAE, was established earlier in the year to do just the same.
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CURRENT INDUSTRY PROBLEMS

Whom ?
People, Restaurant/Street Food consumers.
Causes

 Fast foods are high in saturated fats which are widely held to be a risk factor in heart disease.
It has high sugar levels and usually, food safety standards are not maintained.
 Fast food consumption has been shown to increase caloric intake, promote weight gain, and
an elevated risk for diabetes
 Excessive use of Artificial Preservatives- The products used are usually high on preservatives
or are stale having a negative impact on consumer’s health.

Impact

Health Problems, Rapid increase in Obesity among the kids , Excessive use of Artificial
Preservatives

Solution
We at Ritza have a clear intent of preparing fresh and healthy food at quick service and this would be
done by serving it with integrity. One of the many steps that would be adopted is the use of fresh
ingredients, stop relying on artificial flavors or fillers and even making health safety and hygiene
acquire the pole position in the use of Central Food Production Unit. To couple this with the fact that
wraps are any day healthier and lighter than bread

and to use fillers like spinach and tomato would certainly make the food high on taste yet modest on
the calorie-front.

Solution Features

Fresh

Write something about a feature.

 

Healthy

Quick

OUR TARGET MARKET

Examples
Ritza Cafe
 The Ritza goal is simple and that is to be the hip destination
for fast food cravings. These are certainly interesting times as the fast food industry is soaring in
the UAE. Ritza will mark its launch strategically in areas such as the malls, markets, schools, etc.
With the wraps today gaining universal acceptance, it aims is to target young, single males and
females along with the families. The idea is to develop such a good reputation that the parents bring
forth their children to our restaurant. Also, in order to make Ritza a household name, the major
chunk of the population needs to be targeted by keeping the costs at par with the people in the lower
and higher income bracket.
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OUR OPPORTUNITIES AHEAD

Examples
Ritza Cafe

Fast food Industry in the UAE has witnessed a sharp growth and it is expected that the figures
would touch close to $780 million by the year 2015. The growth in the UAE food market may be
attributed to several factors which may include the following –

 Growing population
 The rise in the number of expatriates
 Increase in the number of hotels
 Increase in tourists

Not only this, the fast food culture has got a major push by the office goers and workers. This is
mainly because of their busy schedules and that fast food meals are far more economical. According
to a report published by the national. ae, it was found that the workers admit they rely on fast food
for ease. More than three-quarters of those surveyed said that they ordered fast food at least once a
week. With the above facts and figures, there is no doubt that the fast food industry will only move
from strength to strength and with the subtle changes being made according to the wish of health-
conscious customers, there is no denying that fast food would remain the king, by-and-large. The
market indicators and the growing trend of fast food among the consumers open up a huge market
for us which remains untapped in a healthy and fast food segment.
 UA
E’s fast-casual dining sector is expected to grow from $6.4bn in 2011 to $8.7bn by 2015 with burger
chains set to see the biggest increase, according to Euromonitor. Customers are demanding
healthier choices. While the fast food industry is changing, it will take another while yet for the
whole message to get through.

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5 C ANALYSIS
COMPANY
Examples
Ritza Cafe

Ritza is a fast food restaurant to be launched in Dubai which would serve wraps, salads, and soups,
however, the restaurant aims to make itself synonymous with wraps as this would be its prime
product and the major source of revenue generation for Ritza. The aim is to serve palatable wraps
which would also have high nutrition value, at a cost appealing to the masses. Furthermore, this
would be served in very quick time and the customers can enjoy the piece without having to sit and
dine. The customers would have an equal say in the kind of wraps they would want to eat with the
choice of the wrap (original, spinach or tomato etc.), ingredients (chicken, beef, prawn, vegetarian
etc.)and the special Ritza sauces (mild, medium, hot and killer) left at their disposal to choose. This
would not only let us find that customer connect but also help us improve internally by
microscopically looking at things which are being appreciated and those which are not. To sum it
up, RITZA is a concept started by a chef who wants to bring unique taste profiles to the general
public, who cannot afford to go to a fine-dining restaurant to have a fine-dining experience.
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OUR TEAM

JOHN DOE

CEO  -  johnd@example.com

He is the man behind Ritza With more than 15 years of experience in the food industry, John has had
education completed from dream institutions like Harvard and Preston. He is a Michelin star trained
chef and there are no surprises that previously, he has also held high positions such as the Site
Development Head Chef in Fuller, Smith and Turner, Surrey, UK. developing recipes.

OUR MILESTONE: SUCCESSFUL IN UK

Examples
Ritza Cafe

Ritza’s journey began in a popular city center mall in Preston, the UK in the year 2011. Preston
which houses many students brought a strong population to the fast food store. To say the least,
people were absolutely delighted to consume the wraps served with our special Ritza sauce. The UK
voyage ran successfully for nine months and the management does not have a shadow of a doubt that
the same triumph cannot be achieved in the prized city of Dubai.
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Examples
Ritza Cafe

The entire team at Ritza would be united under the same idea of serving quality without
compromising on the nutrition at a very reasonable cost in double quick time. Before hitting the
floor, the staff would be trained on operations and functions. The team at each Ritza unit would be
bifurcated into two viz., Back of House & Front of House teams, covering every iota of the space at
the restaurant. There would be a line of assistant managers managing from staff supervisors to
bookings. The assistant managers would further report to the General Manager who would act as
the lynchpin in the overall running of the restaurant. To add to the above, Ritza’s operational
approach in terms of infrastructure and fast food services would vary from location to location and
consequently, these models could be categorized as follows –
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RITZA’S OPERATIONAL MODEL

Examples
Ritza Cafe

RITZA GO MODEL

The Ritza Go is a quick serve, static unit, similar to the

one that successfully ran in the UK. This ideal location for this kind of model would be malls and
business centers. The menu would be short and simple with a good range of flavors and salads and
cold and hot food. The theme of the menu would revolve around Mexican and Asian wraps. This type
of model looks to conquer dash diners looking for quick and healthy food. Moreover, this model
could help us in providing catering solutions for various organizations that demand menus of their
choice for different occasions.

RITZA RANCH MODEL

Ritza Ranch is developed to cater to customers in

Jumeirah Lake Towers (JLT) and Jumeirah Beach Residence (JBR) in Dubai. This would be a BBQ
ranch-style restaurant with warm ambiance with an amber color and red cedar wood defining its
theme. The atmosphere would relax the visitors with wagon wheel light fittings, saddle style stools
and wooden furniture. The location itself defines that this model would capture families, tourists, and
expatriates. The menu would include smoked and slow-cooked meats, grilled steaks, burgers with
different Ritza sauces, salads, rice, beans and a plethora of bread to make the dining special. This
model would also provide home delivery services within a specified range.

RITZA WRAP MODEL

This is a fast-casual type of Ritza operational model

that would be located in areas like the airport, shopping malls, markets etc. The ambiance of such a
model would be very cheerful by mixing colors orange, black, and lime. To add to the vigor to the
overall atmosphere, walls would carry pictures of smiling faces and food around the perimeter. The
experience could be made further interesting by putting LCDs, Games consoles, board games, and
bean bags. This kind of model is specially targeted for the younger generation and the aim is to make
it so big that the parents get their kids for fun here. Quick service is a mandate though.
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Examples
Ritza Cafe

To turn all the above-mentioned models into a huge success, installing Central Food Production
Unit (CFPU) holds the key. It is such a vital unit that it would indeed help Ritza run to its maximum
potential. This CFPU helps produce food in a safe and hygienic way and also drives the brand to
maintain its standards. Not only this, but this also prevents the chefs from running away with the
recipes and also reduces training costs, big time. The CFPU uses the traffic light system for its
operation – Red, Amber, and Green and also requires walking refrigerators and freezers.
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CENTRAL FOOD PRODUCTION UNIT (CFPU) – RITZA’S CORNERSTONE

COLLABORATORS
Examples
Ritza Cafe

Our collaborators will play a significant role in driving our business across all spheres of services.
The best part of a fast food restaurant in terms of investments is that it has a huge spectrum where it
is not necessary to go out looking for Venture Capitals only. However, few of the domains that can
cater to Ritza have been listed below –
  Already existing organizations in the food industry
 Health and wellbeing industries
 Since the spectrum of investors is huge, Angel Investors in the form of Celebrities can help us
in achieving the desired goals

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CUSTOMERS
Examples
Ritza Cafe

Ritza aims to target the biggest chunk of the population by attracting students, working
professionals, families, top executives, etc. as fast food is no-more a treat but it has also turned as a
need of the hour for many of people with the schedule of people turning busier with each passing
day. As Ritza would pay special attention to the health and nutrition index, gym-goers and the like
would find Ritza a force difficult to resist.
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COMPETITORS
Examples
Ritza Cafe

Dubai has emerged as a global city and there is no denying the fact that Ritza would face stiff
competition, from the big name-and-fame players along with the other local fast food restaurants.
Some of them may be listed below –

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COMPETITORS MAPPING
Examples
Ritza Cafe

Despite the fact that there are quite a few competitors in the market, the following needs to be
considered –

 The existence of so many restaurants itself testifies the fact that there is a tremendous void
that needs to be filled which explicitly means that the Dubai market can still accommodate a
lot of fast food restaurants and each one has a fair chance to pin down their own success
story
 Ritza’s launch is backed with planning, strategy and most importantly, experience and this
needs special mentioning that the same concept of Ritza was able to attract a huge customer
force in a market environment as professional as that of the United Kingdom and hence, if
the same is repeated with the right rigor and vigor, there is a high possibility that Ritza will
be able to develop a big reputation for itself.

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SWOT ANALYSIS
Strengths Weaknesses

 Ritza's main strength lies in its taste  No proven business venture success

as the entire catering would be achieved so far in the UAE 
managed by a Michelin Star trained  Sufficient funds that would be
chef Krishna Parekh  required to fulfil the marketing and
 This comes with the high nutrition advertising obligations
value that would be consciously
taken care of locally adapted

W
food/taste that suits the natives 
 Ritza, despite being launching itself
has all the experience of how
to start from scratch situation as it
had established itself successfully
in the UK 
 Quick serving speed 
 Reasonable cost

S
 Opportunities Threats

 The expansion of the fast food  Natural threats that arise from the
industry acts as a big plus for fast already existing players in the
food restaurants  market 
 Increasing demand for healthy fast  High iteration rate at fast food
food  restaurants 
 Changing eating habits of the  Any fast food restaurant is highly
people due to fast-paced life has sensitive to any kind of negative
further strengthened the demand in publicity
the UAE 

T
 The ease of doing business in the
country puts start-ups with plenty
of opportunities

O
CLIMATE
PEST ANALYSIS
Examples
Ritza Cafe

 The UAE is a politically stable country with strong political reforms. Further, the
government is focusing on the overall development of the country.
 The UAE maintains active diplomatic ties with over 60 countries, primarily in Europe and
Asia. It is considered to be one of the leading political forces in the Middle East and is a
member of a number of regional organizations, including the Gulf Cooperation Council
(GCC), the Arab League and the Organization of the Islamic Conference.
 There is a well-defined, sound legal framework for business and a clear set of ownership
rules. Foreigners are permitted ownership rights of up to 49% for limited liability companies
established within the Emirate of Dubai and up to 100% for professional companies,
branches and representative offices of foreign companies and free zones enterprises

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POLITICAL
Examples
Ritza Cafe
  The economy of the United Arab Emirates is the second largest in the Arab world (after
Saudi Arabia), with a gross domestic product (GDP) of $570 billion (AED2.1 trillion) in
2014. The United Arab Emirates has been successfully diversifying its economy. 71% of the
UAE's total GDP comes from non-oil sectors.
 There are no direct taxes on corporate profits or personal income except for oil companies.
Customs duties are low at 4% with many exemptions, 100% repatriation of capital and
profits are permitted. No foreign exchange controls, No trade barriers or quotas, competitive
import duties.

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ECONOMICAL
Examples
Ritza Cafe

 Dubai carries a large expatriate population (more than 80%).

 The diversified population brings in multi-cultured people together who have different taste
and preferences.
 Crime Rate is almost Zero.
 There is no dress code and tourists and residents are free to embrace any fashion as long as
it does not offend anybody’s sensibilities.

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SOCIAL
Examples
Ritza Cafe

 UAE possesses renewable energy and sustainable environment

 Dubai has a network of various industrial areas, business parks, world-class seaports, and
reliable power and utilities all of which deliver efficiency, flexibility, reliability, reasonable
cost and size.

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TECHNOLOGICAL

BUSINESS MODEL
Key Activities
Key Partners
 Our mission is simple and that is, “Fast, cheap, fresh,
 Already existing players in the delicious food with a fine dining taste profile” which
fast food and health &well being unequivocally implies to serve high-end fast food and
industry  beverages at a quick pace having high nourishment
  Angel Investors who could be top
executives to celebrities to value that pleases our customers
entrepreneur s etc.

VALUE PROPOSITION Customer Relationship

 Ritza’s tends to serve high-quality  Ritza aims to build customer relationship by taking

fast food without compromising their opinions about critical elements of the dining
on the nutrition value with quick experience which may include staff courtesy, service
serving speed  speed, order accuracy, food & beverage quality, food
 For all units, the price of food services, restaurant layout, and cleanliness 
would always be at par with what  Keeping all your customers updated with what’s new
people can afford despite all the and also sharing success stories through emails and
frustrating ambiance and services social media channels.

COST STRUCTURE Key Resources

 Cost of production - Operating  The restaurant units that includes all operational
expenses - Rent, Salaries, etc.  models viz., Ranch, Wrap and Go
 Marketing commitments would be  Our Michelin Star trained chef – John Doe 
an ever going disbursement  Our team of planning pundits, managers, and staff
supervisors.

Customer Segments Channels

 Health Conscious people   Itza would locate itself strategically at different places

 Youngsters with the maximum footfall that grabs paramount
 Family  attention 
 Working professionals  This would cover the Airport to Malls to high-end
residential areas

REVENUE STREAM

 Fast food – Wraps, Salads, Soups,

and Beverages 
 Corporate Orders - Franchising at
a later stage

STRATEGY
SEGMENTATION, TARGETING, AND POSITIONING (STP)
 Targeting :
Segmentation:
 Demographics:
Primarily young men
and women belonging to
each section of the
society from
professionals to
students.
 Geographic: Launch
ourselves in Dubai and
then float to other places
in UAE and then target
India as the next country
 Psychographic:
Trendsetting youngsters
always looking to
experiment
Positioning :
 Our main focus  Highly nutritious to
would always be to separate it from the other
target young people, fast foods thereby inviting
males or females from all sections from job
from all economic professionals to
sections of the society businessmen to students to
• health-conscious freaks 
 Our family  The Itza Sauces will get
restaurants aim to people addicted to it
cater to the
conventional section
of the society

MARKETING STRATEGY
Examples
Ritza Cafe

FOODIE PHOTOS/ INSTAGRAM

The very best way to promote business online is of  high quality,

drool-inducing photos. Visual content is in high demand online these days, and having delicious
looking photos on your website and across various social media outlets is essential for drawing
hungry eyes.

LOYALTY PROGRAMS
Partnering with online apps encourages visitors to check out your restaurant
through gamification and loyalty programs, which offer visitors a free purchase or discount for
visiting a certain number of times.

BUILD A BRAND/ FACEBOOK

Create an online presence. Monitor online image. Keep updating the menu and
discounts.

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ONLINE STRATEGY
Examples
Ritza Cafe

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OFFLINE STRATEGIES
Examples
Ritza Cafe

Phone-based loyalty programs where customers get a discount on their registered phone numbers.
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LOYALTY PROGRAMS
Examples
Ritza Cafe

Offer privilege discounts to corporate clients through tie-ups with companies in the nearby locations.
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CORPORATE TIE-UPS
Examples
Ritza Cafe

We would take into account the following factors to drive footfalls towards our store:

 Placing greater value on “pleasant experience” and ability to “socialize”

 Considering amenities such as Wi-Fi equally important
 Having a greater need to feel “comfortable being seen”

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OTHER DRIVERS OF FOOTFALLS

THE 5 CRITICAL SUCCESS FACTORS

We believe in consistent quality and service that will fetch us sustainable growth. Following touch
points are the most critical aspects of our business which needs to be focused and checked regularly.

 Price

 Speed Of Service

 Location

 Quality of food

 Cleanliness

EXPANSION PLAN
Examples
Ritza Cafe

Ritza’s plans are sky-high and it has high ambitions of expanding its business. It realizes that this
would not take place until things are punctiliously planned and executed. To start off, there are
reasons behind its launch aimed at Dubai and it could be brought down to the reasons as follows –

1. The Dubai economy enjoys a competitive combination of cost, market, and environmental
advantages that create an ideal and attractive investment climate for local and expatriate
businesses alike. Furthermore, the gap that exists in the fast food industry is itself an
attention-seeker.
2. Once successful in a global city like Dubai, Ritza’s credentials would turn strong and our
future endeavors would become rather easy

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Examples
Ritza Cafe

The first phase of Ritza will witness the launch of the Ritza Go Model. This is primarily because it
would require the least investment among all the other business models and also, at the same time,
Ritza would be able to win the hearts and minds before it builds its reputation through its other
models.
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Phase I
Examples
Ritza Cafe

Once the first phase has manifested itself in building strong roots, we would move on to the next
phase and that would be franchising Ritza as a part of our expansion plan. Though Ritza would
deeply study before making anyone avail this option, however, implicitly, it would mean Ritza is
moving in the right path with more and more people in terms of customers and investors wanting to
get associated with it.
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Phase II
Examples
Ritza Cafe

Once the above two are consolidated, we would move on to search other cities within UAE like Abu
Dhabi, Sharjah etc. as these are equally popular cities and try to replicate all our models as in
Dubai. We would also look beyond the borders and target India to give Ritza global name and fame,
however, before making any decision in terms of moving out, factors such as the GDP, the cost of
doing business, fast-food development etc. would always be considered.
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Phase III

RISK
Examples
Ritza Cafe

There is always a risk involved in setting up any venture and Ritza is no different. Despite all the
factors that support the establishment of a fast food joint in Dubai, the following are the risks
involved –

 Finding the right location that gains maximum attention would be a challenge in itself. This
holds all the more true for Ritza as it does not want to limit itself to a local market, rather it
would want to make full use of the opportunity of launching itself in Dubai which is, in turn,
a global city attracting a large number of expatriates, tourists, etc.
 The location, the infrastructure, staff, and all other such obligations require a staunch
capital

However, one thing that needs to be stated is that Ritza has the strength of tackling all of this
because of its experience of launching itself in a market as competitive as the UK and has no doubts
that it cannot repeat its success here in the UAE.

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FINANCIALS
PROFIT & LOSS STATEMENT

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CASH FLOW STATEMENT

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BALANCE SHEET

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FUNDING DETAILS

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