Oasis Business Plan

Business Letter to Investors

Oasis

2 Sunset Blvd.

Petaluma, CA 94954

February 14, 2021

Jane Smith

Redwood Credit Union

301 N McDowell Blvd

Petaluma, CA 94954

Dear Ms. Smith,

Many people, and perhaps even yourself, have experienced moments of feeling stuck in their
lives and going through the same routine day after day. The usual solution is to go on vacation.
However, there can be barriers to going on an all-out trip: getting time off from work, planning
the itinerary, and above all, the expenses! What if I told you that you could have the same
experience of a vacation and not have to leave town? I have discovered that the real elements
that make the vacation a “vacation” are having an experience where you feel like you are taken
care of, you are care-free and away from your regular life schedule and routines, and where
there’s good food so I have combined all these elements into my restaurant Oasis.

Using my ten years of experience as a dietitian, I have developed dishes for Oasis that are not
only nutritious, but delicious, and best of all, affordable. Oasis restaurant is a unique farm-to-
table experience that produces familiar and comforting dishes sourced primarily from our very
own gardens. One garden would be on-site, and a portion would be sectioned for outdoor dining
so our guests can have an immersive dining experience and get a true sense that they have gone
on vacation. Our other garden would be off-site and used for the restaurant, but also for
agriculturally and nutrition education. We would partner with local schools and organizations to
create a program that would educate our youth and community on how to grow their own
ingredients and learn about nutrition.

The cost for construction and development of our restaurant and gardens in a local plot would be
$200,000. Additionally, we would need $30,000 for kitchen equipment, $10,000 for licensing
and permits, and $20,000 for payroll and staffing. This would bring our total necessary funds to
$260,000 to get Oasis established.

I would like to thank you for taking the time out of your day to consider this business proposal. I
firmly believe that this restaurant will not only nourish our guests, but also our community and
that our restaurant, gardens, and food will transport you to your very own oasis. Please contact
me if you have any additional questions or if there is anything more I can provide to you for your
decision making process.

Sincerely,

Emily Perez

Owner

Mission Statement

Our mission is to create a unique farm-to-table dining experience that will nourish our customers

and our community. We pride ourselves on offering nutritious, high quality, local and

sustainably sourced ingredients at affordable prices, and providing excellent service to make you

feel like a vacation is just one reservation away.

Products and Services

In the United states 42.4% of adults are obese, 60% of people have a chronic disease and 40%

have two or more chronic diseases. (CDC, 2020; CDC, 2021) There are multiple key lifestyle

risks that contribute to developing chronic diseases and of them is poor nutrition. (CDC, 2021)

While many may be making efforts to eat more healthfully at home there are still very few

health-conscious options available if one wishes to enjoy time away with friends or family and

eat in a restaurant or going on vacation. Additionally, it is often more expensive to eat at a

quality restaurant that serves fresh local ingredients making it more accessible to those with

wealth. People shouldn’t have to choose between eating healthy or going out and having new
experiences. For this reason, we need more restaurant options that serve high quality healthy

foods.

Classification and Type of Foodservice

Oasis uses conventional foodservice preparation to ensure we are serving the best quality of

food. Also, by serving food that is freshly prepared, it helps to preserve the flavors, texture, and

nutritional value of the dishes.

One-Day Sample Menu:

Most of the ingredients for our menus come from our garden, and because we focus on growing

high yield produce, we are able to keep our prices lower, but still profitable, and focus on

sustainable production. (Gardener's Magazine, 2020) Our garden is entirely made up of organic

produce and herbs that are completely utilized daily for our freshly made dishes. The freshness

and nutrient dense ingredients really shine in the simple, yet elevated, vegetarian courses which

draw in a diverse clientele, but especially with our vegetarian and health-conscious guests.

Because we choose to enhance our dishes with simple ingredients, techniques, and preparations,

we can maintain a small well-trained staff that is cross-trained and able to cover preparing all

aspects of our menu. Also, we strategically select dishes, such as soups, salads, pizzas, etc. that

are easily prepared and more profitable. (QuickBooks Canada Team, 2019)

Market Analysis

The target population for Oasis are those who are health conscious, looking for plant forward

options and a new kind of dining experience. Healthy, sustainably sourced, and plant forward

eating has become increasingly popular over the years in America, and Oasis wants to meet the

demand and be accessible to more diverse peoples by also being affordable. In the U.S, 46% of
polled adults mostly, or always, eat a vegetarian or vegan item when eating out. (Stahler, 2019)

Our competitors may offer a healthier option such as seafood or high-quality vegetarian dishes,

but they also tend to be the more expensive items. While U.S consumers may be willing to pay

more for healthier options, Oasis wants to broaden healthy restaurant dining to be available to

more than just the wealthy. (Gagliardi, 2015) Oasis also wants to reach those who are looking for

a little escape from the day-to-day by providing an immersive restaurant environment lush with

greenery and nature; something that is missing in today’s more modern dining options.

Location:

Oasis is located on a lush 3-acre garden in Sonoma County to provide that true nature immersed

experience. This is also a great location for our restaurant because the county is a prime spot for

tourism being known as “wine country” for the plethora of wineries and vineyards in the area.

The emphasis of agriculture that Sonoma County has provides prime opportunities to provide the

high quality and nutrient dense foods we aim to prepare, and an ideal location to reach the

population that is focused on plant-forward and health-conscious eating. Furthermore, Sonoma

county was voted as being in the top 100 places in the U.S to live and top 20 best places for job

growth. (U.S. News, 2019; Forbes, 2019) The median income of the county is at $81,000, but

there is still 7.2% considered to be living in poverty and 30% of the population is of a minority

group so an affordable dining experience would do well here to be more accessible to the diverse

population and have an opportunity to thrive. (U.S Census Bureau, 2019)

Conclusion:

Establishing our restaurant in Sonoma County enables us to reach our target population and sets

the optimal foundation for growing our own ingredients. Oasis’ garden promotes sustainability

and production of high quality, nutrient dense dishes at affordable prices so healthier dining is
more accessible. The garden also provides a lush dining environment so guests can experience a

little escape from the monotony that can stem from one’s usual daily life. Our restaurant’s style

appeals to many types of people, but especially to those that are looking for healthier options,

and plant-forward dining, and ultimately Oasis is providing an example of how restaurants can

play a part in addressing the health concerns in our country.

 References

Center for Disease Control and Prevention. (2020, February 27). Prevalence of Obesity and
Severe Obesity Among Adults: United States, 2017–2018. Retrieved March 20, 2021, from
https://www.cdc.gov/nchs/products/databriefs/db360.htm

Centers for Disease Control and Prevention. (2021, January 12). Chronic diseases in America.
Retrieved March 17, 2021, from
https://www.cdc.gov/chronicdisease/resources/infographic/chronic-diseases.htm

Forbes. (2019). Best Places for Business and Careers 2019: Santa Rosa, CA. Retrieved March
18, 2021, from https://www.forbes.com/places/ca/santa-rosa/?sh=13c26d4e1ef4

Gagliardi, N. (2015, February 20). Consumers want healthy foods--and will pay more for them.
Retrieved March 18, 2021, from
https://www.forbes.com/sites/nancygagliardi/2015/02/18/consumers-want-healthy-foods-and-
will-pay-more-for-them/?sh=17eed8f275c5

Gardenr's Magazine. (2020, April 21). 17 high Yield vegetables to grow in small Space Gardens.
Retrieved March 18, 2021, from https://www.gardenersmag.com/high-yield-vegetables-to-grow-
in-small-space-gardens/

QuickBooks Canada Team. (2019, November 28). Make more money: Most profitable menu
items for your restaurant. Retrieved March 18, 2021, from
https://quickbooks.intuit.com/ca/resources/growing-business/most-profitable-menu-items-for-
restaurant/

Stahler, C. (2019, March). How many people are Vegan? How many eat vegan when eating out?
Asks the Vegetarian Resource Group. Retrieved March 18, 2021, from
https://www.vrg.org/nutshell/Polls/2019_adults_veg.htm

U.S Census Bureau. (2019). U.S. census bureau QUICKFACTS: Sonoma County, California.
Retrieved March 18, 2021, from https://www.census.gov/quickfacts/sonomacountycalifornia

U.S. News. (2019). The 150 best places to live in America, Ranked. Retrieved March 18, 2021,
from https://realestate.usnews.com/places/rankings/best-places-to-live
Appendices
 Oasis Menu

Salads

Garden Salad Veggie Cobb Salad

Fresh garden greens with pickled Chopped fresh garden romaine,

red onion, orange slices, roasted avocado, tomato, roasted corn,
pumpkin seeds, local sheep cucumber, chickpeas, feta
cheese, tossed in an orange cheese, tossed in a red balsamic
balsamic vinaigrette vinaigrette

Soups

Hardy White Bean and Kale Green Goddess Gazpacho

Kale, white beans, tomato, carrot, Cilantro, parsley, arugula, greens,

parsnip, fresh herbs, and wild rice cucumber, and bell peppers, and
avocado

Pizza

Sweet Caramelize Roasted Garden

Mushroom, pimientos, caramelized Roasted onion, broccoli, brussels

onion, topped with fresh Arugula, sprouts, with fresh tomato, grilled
apple slices, and gruyere tempeh, and house-made mozzarella

Entrees

Korean Burger Greek Goddess Bowl

Black bean and grains burger, Chickpea, feta, cilantro, red

with kimchi, grilled shiitake onion, cucumber, tomato, served
mushrooms, and gochujang aioli over toasted faro, drizzled with
on a whole wheat sesame bun cilantro lime aioli

Desserts

Balsamic Strawberry & Lemon Verbena Sorbet

Guajillo chocolate tart w/ fresh raspberries, pistachios, and fresh cream