Business Name :

Café D’ Machang

Group members:
Shuhaimi Bin Mamat
Nik Ahmad Fathulbadri Bin Nik Zulhaiza
Muhammad Al- Mizan Bin
Muhamad Shakir Aniq Bin
1. what are the major economic, technological, legal, and political trends on a national and
an international level?

Economic Trends:
National:
 Consumer preferences: Changing consumer attitudes towards healthier, sustainable, and
ethically sourced food impacting demand for Western-style foods.
 Economic fluctuations: Economic conditions affecting disposable income and spending
patterns on convenience and fast foods.
 Supply chain challenges: Rising costs in production, transportation, and distribution
affecting pricing and availability of Western food ingredients.
International:
 Global trade dynamics: Tariffs, trade agreements, and geopolitical tensions impacting the
import/export of key ingredients or finished Western food products.
 Emerging markets: Growth in emerging economies and their increasing demand for
Western-style diets, impacting global supply chains and production.
Technological Trends:
National:
 Food technology advancements: Innovations in food processing, preservation, and
packaging influencing the convenience and shelf life of Western food products.
 Sustainable practices: Adoption of technology for more eco-friendly farming methods,
waste reduction, and alternative protein sources impacting the Western food industry.
International:
 Tech-driven supply chains: Integration of technology in global supply chains affecting
sourcing, transportation, and distribution of Western food ingredients and products.
 Digital platforms: Increased use of e-commerce and online platforms for marketing and
selling Western food products globally.
Legal Trends:
National:
 Food regulations: Stringent food safety, labeling, and health regulations influencing the
production and marketing of Western food items.
 Environmental regulations: Laws impacting waste disposal, packaging, and sustainable
practices in food production.
International:
  Trade agreements and standards: Compliance with international food safety standards,
import/export regulations, and certifications affecting global market access for Western
food products.
 Intellectual property: Legal issues related to trademarks, patents, and branding in
different countries impacting Western food businesses operating globally.
Political Trends:
National:
 Government policies: Policies promoting healthier eating habits, supporting local
agriculture, or imposing regulations on fast food advertising and marketing.
 Political stability: Stability or instability influencing investment climate and consumer
confidence in the Western food industry.
International:
 Geopolitical tensions: Political conflicts affecting trade relationships and market access
for Western food businesses.
 International cooperation: Collaborative efforts addressing global environmental
concerns impacting the Western food industry's sustainability practices.
2. What are total industry sales over the past five years?

The food industry in Malaysia has experienced a significant surge in various categories
over the past decade, showcasing consistent growth. From 2018 to 2023, there has been a
remarkable increase across diverse food segments including Baby Food, Bread & Cereal
Products, Confectionery & Snacks, Convenience Food, Dairy Products & Eggs, Fish & Seafood,
Fruits & Nuts, Meat, Oils & Fats, Pet Food, Sauces & Spices, Spreads & Sweeteners, and
Vegetables. This expansion underscores the nation's evolving culinary preferences and
heightened demand for a wide array of food options. The steady upward trajectory across these
categories indicates a robust and dynamic food market in Malaysia, fostering innovation and
diversity to cater to
consumers' varying
tastes and
preferences.
 The global food industry has steadily risen in value over recent years, reflecting a
growing trend in consumer demand and market expansion. From 2017 to 2027, the value of the
food industry has consistently increased year by year, indicating a sustained upward trajectory.
This progression highlights the enduring importance of the food sector worldwide and signifies
the continuous growth and development within this industry.
3. What is anticipated growth in this industry?

Increased Online F&B Spending. Online food and beverage spending experienced a
significant increase in 2021, following the surge seen in 2020 due to store closures during the
pandemic. Foodservice Sector Recovery Post-COVID-19 following a growth rate of 22% in
2022, Malaysia’s F&B industry is expected to grow by 8% in 2023. Strong and Stabilizing
Economy in Malaysia’s economy recovered strongly in 2022, growing at a rate of 7.8%, the
fastest in over two decades.
 4. How many firms have entered this industry in the past three years?

During 2016 to 2022, Malaysia's food and drinks scene got bigger and better! More people had
money to spend, especially tourists who loved trying different foods. People wanted healthier
options and cool new types of food. Ordering food online became super popular, making it easy
for everyone. Also, lots of creative folks started new food businesses with fresh and exciting
ideas. The government also helped by supporting local food and making Malaysia a cool place
for food lovers. All these things together made Malaysia's food and drinks industry grow a lot.
5.What new products have recently introduced in industry (western food)

• Tacos

• Chili Burger

• Fry Sauce

• California Burrito

• Sourdough Bread
6.Who are the nearest competitors?

a) He & She Coffee

For your information, the nearest restaurant that provide western food for customers is He
& She Coffee. The coffee shop located in the UiTM Machang, Kelantan where its target
customer mostly students. They provide various coffee that have different flavour and taste. The
students love to the coffee because it is affordable. Besides, the coffee shop not only provide
drinks but it also sells cake and bread that mostly available as western cuisine.. In addition, He &
She Coffee is a shop that decorated similarly to western dining practices can attract students
seeking new and exciting experience.

b) Bistro Kawe Restaurant

There is also Bistro Kawe Restaurant that have unique combination of western and local
food. The restaurant starts its operation starting from 4.pm until 1a.m. It has provided wide
parking spaces for the customers. The peak hours for the restaurants usually during the nights.
Then, one of the most preferred foods that constantly people love is “Chicken Chop Fried Rice”.
Fusion cuisine is not limited to a single combination of Western and Asian flavors. The diversity
of Asian cuisines and the multitude of Western culinary traditions allow for a wide range of
creative possibilities, resulting in dishes that draw inspiration from various regions and styles.

c) Malienalicious House

the last competitors that attract many customers around Machang area is Malienalicious
House. The cafe completely available with western food, drinks and dessert. People prefer
western food because it only take short time to prepare and it is delicious. Besides, western
desserts are often known for their sweet and indulgent flavors. The ingredients such as sugar,
chocolate and butter are frequently used in making the dessert. Next, Malienalicious House
prepares spaghetti, cakes and cookies which rich with variety of taste.
7. how will your business operation (western cuisine) operation be better than this?

The foundation of our Western cuisine business is a dedication to quality. Using

premium, local products is the most important thing for my team and I to guarantee the greatest
quality in every dish. We have strong working connections with our suppliers, so we can always
count on a reliable supply of excellent, fresh products. The secret to our success is innovation.
We frequently add tempting new items to our menu, using the culinary prowess of our talented
chefs. Their talents are on show during special events and themed nights, which provides our
patrons with a lively and interesting dining experience.

We embrace sustainability and technology, combining eco-friendly procedures and using

digital technologies to improve client convenience. Our business growth is assisted by strategic
collaborations and partnerships, and our brand is skilfully built to represent the unique features
of our offers. To get an advantage in the Western cuisine sector, my team and I consistently focus
quality control and client happiness.
8. Are the sales of each of your major competitors growing, declining or steady?

a) He & She Café (growing)

 Successful marketing techniques that are relevant to their target market

 A great online reputation, interesting offers, and creative marketing strategies can
all help grow sales and enhance consumer engagement.
 Strategic location also a big boost to their successful business.

b) Bistro Kawe (maintain)

 continuously providing high-quality goods and services.

 A consistent and loyal customer base can be reached by maintaining a
solid customer base and concentrating on keeping high standards in food
production, customer service, and overall experience.

c) Malienalicious Café (failure)

 a failure to satisfy changing industry standards

 a fail to adjust to changing tastes of customers
 an unsuccessful marketing strategy
 a lack of customer-focused approaches.
9. What are the strengths and weaknesses of each of your competitors?

a) First Competitor: He & She Coffee

Strengths:

 They are well-known and have a large name.

 Their cooks are highly skilled in creating delicious meals
 they offer popular dining areas.

Weaknesses:

 Their coffee have a limited space.

 The services are late.
 Overprice

b) Second competitor: Bistro Kawe

Strengths:

 Offers western and local food

 Affordable Prices
 Spacious restaurant with big parking spaces

Weaknesses:

 Bad services
 Loud

c) Third competitor: Malienalicious Cafe

Strengths:

 Cheap
 Good services

Weakness:

 Small space
 Less popular
10. What trends are occurring in your specific market area?
a) ‘Naturally Healthy’ Foods
b) Premium Supermarkets for High-Income Consumers
c) Sustainability
d) E-commerce and Online Grocery Shopping
e) Demographical Trends

11. What is the profile of your customers?

a) Student
b) “Cafe-Hunter”
c) Office worker
d) Coffee’s lover

12. How does your customer profile differ that of your competition
a) Condusive and Comfortable
b) Affordable Price
c) 100 % Premium Product
d) Hygiene
e) Aesthetics
f) Corporate Social Responsibility (CSR)