Business and Industry Profile:

A. Industry Analysis:

Industry Background and Overview:

The restaurant industry in Bangladesh is rapidly growing, driven by the country's expanding
middle class, increasing disposable incomes, and changing consumer preferences. The industry is
characterized by a mix of local, regional, and international players, offering a diverse range of
cuisine and dining experiences.

In recent years, the restaurant industry in Bangladesh has been influenced by the growing
popularity of fast food chains, as well as a rise in the number of coffee shops and cafes. There
has also been a growing demand for healthier food options, such as organic and vegetarian
options, which has led to the emergence of specialty restaurants catering to these preferences.

Despite its growth, the restaurant industry in Bangladesh still faces several challenges, including
a lack of standardization and regulation, limited infrastructure and facilities, and a shortage of
skilled labor. Nevertheless, the industry is expected to continue growing in the coming years,
with an increasing number of new entrants entering the market and existing players expanding
their operations.

Overall, the restaurant industry in Bangladesh represents a significant opportunity for

entrepreneurs and investors looking to capitalize on the country's expanding consumer market
and changing dining habits.

Significant Trends:
The restaurant industry in Bangladesh is growing and evolving, with a growing number of
restaurants offering a wide range of cuisine options. Here are some of the current trends in the
restaurant industry in Bangladesh:

Fast Casual Dining: Fast casual dining has become increasingly popular in Bangladesh, with
many restaurants offering quick service and high-quality food at affordable prices.

Healthy Eating: With increasing awareness about the importance of healthy eating, many
restaurants are now offering healthier options, such as salads, smoothies, and plant-based dishes.

Food Delivery Services: Online food delivery services have become extremely popular in
Bangladesh, with many restaurants partnering with these services to reach a wider customer
base.
Street Food: Street food continues to be popular in Bangladesh, with many traditional street
food vendors expanding their businesses and offering their foods in restaurants.

Fusion Cuisine: Fusion cuisine, which combines elements of different culinary traditions, is
becoming increasingly popular in Bangladesh, with many restaurants offering unique dishes that
blend traditional flavors with modern techniques.

Overall, the restaurant industry in Bangladesh is adapting to changing customer preferences and
demand for convenient, high-quality food options.

Growth Rate:
Khurshid Irfan Chowdhury, executive director of Transcom beverages ltd, says that the fast food
market is going to be huge within 2022, and they are expecting that the market value will worth
450 crores. More to that, he says, this industry will create huge employment opportunities in the
future. On the other hand, the whole restaurant market of Bangladesh has estimated at BDT 4500
crores in the last year and by 2022 the restaurant sector will contribute 2.1 percent of the
country’s GDP by the recent report.

Key Success Factors:

There are several key success factors in the restaurant industry, including:

Menu offerings: Restaurants that offer a unique, diverse, and high-quality menu are more likely
to attract customers. A menu should also be updated frequently to reflect seasonal ingredients
and current food trends.

Location: Restaurants that are located in high-traffic areas, such as busy commercial districts,
shopping centers, and tourist destinations, are more likely to attract customers.

Service: Restaurants that provide excellent service, such as prompt and friendly service, clean
and well-maintained facilities, and attention to detail, are more likely to retain customers.

Marketing and advertising: A well-designed marketing and advertising campaign can help
attract new customers and retain existing ones. This can include promotions, events, and social
media marketing.

Financial management: Effective financial management, including cost control, pricing

strategies, and menu engineering, can help restaurants maximize profits and stay competitive.
Affordability: Restaurants in Bangladesh need to provide value for money to customers in order
to be successful.

Reputation and word of mouth: A positive reputation and positive word of mouth can be a key
factor in attracting and retaining customers, as well as building brand loyalty.

Technology: The use of technology, such as online ordering and payment systems, can make the
dining experience more convenient for customers and increase efficiency for restaurants.

Consistency: Consistently delivering high-quality food, service, and experiences is crucial for
building a strong reputation and attracting repeat business.

B. Future of Restaurant Industry:

Bangladeshi restaurant market is getting saturated day by day. The businesses are getting more
competitive and they are coming up with all new ideas in the market. But according to the
statistics, the customer segment is still on the rise and demand is not exhausted yet. People are
getting more busier, and they want to outsource food making to the specialist, hence it is safe to
say that the market will expand a lot more in the upcoming years and there are great
opportunities for those who want to get a piece of this business.

We Bangladeshi people love to eat; it can be rephrased that – people out there eat to live, and we
live to eat. Eating out is a becoming a cultural integration of our country gradually. Maybe we
cannot predict what the future exactly holds, but we do know that, the demand from the
restaurants are still on the rise.

C. Company Goals and Objectives:

Operational:
The operational goals of a restaurant business are the specific targets and objectives that the
business sets for itself to ensure its day-to-day operations run smoothly and efficiently. Here are
some common operational goals for restaurants:

Customer Satisfaction: Ensuring that customers have a positive dining experience and that their
needs and expectations are met.

Food Quality: Maintaining high standards for the quality and preparation of food, including
consistency, freshness, and presentation.
Service Quality: Providing prompt, friendly, and professional service to customers to enhance
their dining experience.

Health and Safety Compliance: Adhering to all relevant health and safety regulations and
standards to maintain a safe and hygienic environment for customers and staff.

Cost Control: Managing costs effectively to ensure the business remains financially stable and
profitable.

Inventory Management: Properly managing food and supplies to minimize waste and ensure a
constant supply of ingredients for menu items.

Employee Management: Providing training and support for employees to improve their
performance and job satisfaction.

Sales Growth: Increasing sales and revenue by attracting new customers and retaining existing
ones.

Marketing and Promotion: Implementing effective marketing strategies to raise awareness of

the restaurant and promote its offerings to potential customers.

Continuous Improvement: Regularly evaluating and updating operational processes and

procedures to improve efficiency and customer satisfaction.

These operational goals are interrelated and contribute to the overall success of the restaurant
business. Achieving these goals requires careful planning, effective management, and ongoing
monitoring and evaluation.

Financial:
Revenue growth: The primary goal of any business is to increase revenue and profitability.
Restaurants strive to increase sales through higher customer traffic and higher average check
sizes.

Cost control: Controlling costs is crucial to the success of a restaurant business. Restaurants aim
to minimize food, labor, and other operating expenses to maintain healthy profit margins.

Inventory management: Effective inventory management is important to ensure that food and
supplies are ordered and stored efficiently, reducing waste and maximizing profits.

Brand recognition: Building a strong brand reputation can help attract new customers and retain
existing ones, which is a key goal for our restaurant.
Employee retention: Attracting and retaining quality employees is critical to the success of a
restaurant. Providing competitive compensation, benefits, and training our employee help to
achieve our goal.