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DEFINITION
A relatively permanent change in behavior brought about by experience.
EXPERIMENT
Pavlov attached a tube to the salivary gland of the dog to measure the dog’s salivation. He then rang
a bell and few seconds later presented it a meat. This pairing occurred repeatedly. At first, dog only
salivated only when meat was presented but soon it began to salivate at the bell sound too. Even
when Pavlov stopped presenting meat, the dog still salivated to the bell sound. The dog had been
classically conditioned to salivate to the bell.
OPERANT CONDITIONING
Learning in which a voluntary response is strengthened or weakened, depending on its favorable and
unfavorable consequences. ( voluntary response; a chosen reaction to a stimulus)
REINFORCER
Any stimuli that increases the probability that a preceding behavior will occur again.
POSITIVE REINFORCER
A stimulus added to the environment that brings about an increase in a preceding behavior
NEGATIVE REINFORCER
An unpleasant stimulus whose removal leads to increase the probability that a preceding
behavior will occur again in future.
PUNISHMENT
A stimulus that decreases the probability that preceding behavior will occur again
LATENT LEARNING
Learning in which new a behavior is acquired but is not demonstrated until some incentive is provided to
display.
OBSERVATIONAL LEARNING
Learning by observing the behavior of another person or model.