EFFECTIVE BUSINESS COMMUNICATION AND ITS

IMPORTANCE
DEFINITION
The word “Communication” is derived from the Latin word “communis” which , means “common”.

Thus, communication can be defined as the transmission of common understanding through the uses of
symbols.

EFFECTIVE COMMUNICATION IS A KEY TO SUCCESS

IMPORTANCE OF EFFECTIVE COMMUNICATION

 Effective communication enables business executives, government employee, or an individual to
get good success not in their business but to their whole organizations as well.
 The skill to communicate effectively will always be of great help to individuals if they need to
write letters or reports or required to present their views.
 Organizational activities require people to interact; to exchange ideas and coordinate to make
decisions. In order to achieve its goal, effective communication is essential for organizations as
well.

PROCESS OF COMMUNICATION
 Communication is a process of transmitting messages in such a way that the recipient
understands it.
 The communication is considered effective if it achieves the desired reaction.
 Communication is a two-way process of exchanging information between people.
 Sometimes, the communication process malfunctions easily and leads to miscommunication.

ELEMENTS OF COMMUNICATION
The seven elements of effective communication are as follow:

 COMMUNICATOR OF MESSAGE OR SENDER

 ENCODING
 THE MESSAGE SENT AND RECEIVED
 MEDIUM
 DECODING
 THE RECEIVER OF MESSAGE
 FEEDBACK

ENCODING DECODING

COMMUNICATOR MESSAGE MESSAGE RECEIVER OF

OF MESSAGE ( SENT)
MEDIUM
(RECEIVED) MESSAGE