Professional Documents
Culture Documents
Classical and
Operant Conditioning
Chapter 3
A Life without Learning
How often do
you look when
a car alarm
goes off?
Simple Learning
Mere Exposure Effect: A learned preference for
stimuli to which we have been previously exposed.
Ex-A coach/parent’s voice
Which do you
prefer?
=
Conditioned Stimulus
Acquisition
Strength (CS+UCS)
of CR
Spontaneous
Extinction recovery of
(CS alone) CR
Extinction
(CS alone)
Pause
Reinforcement Procedures
The consequence
Positive Negative makes the behavior
Reinforcement Reinforcement more likely to happen
in the future.
Positive Negative
The consequence
makes the behavior
Punishment Punishment less likely to happen in
the future.
Reinforcement vs. Punishment
Continuous Reinforcement:
A schedule of reinforcement
that rewards every correct
response given.
Example: A vending machine.
Example: B.F. Skinner put rats in a box with a lever connected to a feeder. It
only provided a reinforcement after 60 seconds. The rats quickly learned that it
didn’t matter how early or often it pushed the lever, it had to wait a set amount of
time. As the set amount of time came to an end, the rats became more active in
hitting the lever.
Interval Schedules
Example: A pop-quiz
Ratio Schedules
.
MASTERY EXPERIENCES – (Most
powerful) Successful experiences
VICARIOUS EXPERIENCES –
Accomplishments modeled by someone else
SOCIAL PERSUASION –
“pep talk” or encouragement
Exercise That
Brain!!
Self-Control