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Classical conditioning is a type of learning in which a stimulus obtains the capacity to create a certain
response that was originally created by another stimulus (p. 230)
Terminology:
• Stimulus: An object, behaviour or event that triggers or is conditioned to trigger a response
• Trial: The presentation of a stimulus, or pair of stimuli to a subject on a classical conditioning
experiment
• Association: A link or relationship that is made between one or more event, object or subject
o Unconditioned association: Natural, unlearned association, not created through
conditioning
o Unconditioned stimulus (US): Stimulus that creates an unconditioned/spontaneous
response without previous conditioning.
o Unconditioned response (RS): Unlearned reaction to an unconditioned stimulus that occurs
without previous conditioning.
• Conditioned stimulus (CS): Previous neutral stimulus that has, through conditioning, acquired
the capacity to produce a conditioned response.
• Conditioned association: The relationship between a stimulus and a response that exists once
conditioning has taken place.
• Conditioned response (CR): Learned reaction to conditioned stimulus that occurs because of
previous conditioning.
Classical conditioning in everyday life
❖ Fear: Listen to this. What do you hear? What type of reaction does it get
from you? This is an example where you might have been conditioned to fear
this sound due to your experience of pain during the dentist visit.
❖ Other conditioned emotional responses: the sound of the ocean makes you
feel relaxed; music creates a certain emotional response
❖ Evaluative conditioning of attitudes: changes in the liking of a stimulus that result from
pairing that stimulus with other positive or negative stimuli, e.g. pairing a car or perfume with a
beautiful girl.
Basic processes in Classical Conditioning
Classical conditioning can't explain all types of learning because learning also occurs
because responses come to be influenced by the outcomes that follow them
↓Positive punishment - Weakens a response through the application of an unpleasant stimulus (spanking
a child, classmates laugh at your outfit, horrible meal at a restaurant, jail)
↓Negative punishment - Taking away something pleasant rewarding (no TV) → lead to weakening the
response
Reinforcement occurs when an event following a response increases an organism’s tendency to make that response.
Primary Reinforcement (unlearned): Unlearned and inherently reinforced because they satisfy a biological need (food, water,
warmth, sex, affection)
Secondary (or conditioned) Reinforcement: Learned and conditioned to acquire reinforcing qualities by being associated with
primary reinforcers (money, good grades, attention, praise, flattery, etc.)
Acquisition occurs when a response gradually increases due to contingent reinforcement.
Acquisition may involve shaping – the reinforcement of closer and closer approximations of the desired response.
Extinction occurs when responding gradually slows and stops after reinforcement is terminated.
Generalisation occurs when responding increases in the presence of a stimulus that resembles the original discriminative stimulus.
Discrimination occurs when responding does not increase in the presence of a stimulus that resembles the original discriminative stimulus.
Negative punishment - Taking away something pleasant, lead to weakening the response
Classical and operant conditioning can't explain all learning. For example, conditioning wouldn't
really explain how one learns to drive. Most new drivers observe experienced drivers to start
learning the skills. This is what we are looking at in this last section.
• Observational learning was pioneered by Albert Bandura, who showed that conditioning
does not have to be a product of direct experience.
• Essentially observational learning involves being conditioned indirectly by observing
another’s conditioning.
• This is a very important form of learning since people learn only a small part of their
behaviour via direct experience.
• Both classical and operant conditioning can take place through observational learning.
Basic Processes in Observational Learning
• Attention – in order to learn, one must pay attention to others’ behaviour and the consequences
• Retention - remember what you saw, store a mental representation in your memory for later
• Reproduction – converting the stored memory into overt behaviour in order to reproduce the modelled response
• Motivation – motivated to reproduce, situation where the response is likely to pay off
❖ Do violent media images increase the level of aggression in human beings? YES!
▪ Short-term:
❖ –Increases likelihood of physical aggression, verbal aggression, aggressive thoughts and aggressive emotions in children AND adults
❖ –Desensitise people to the effects of aggression in the real world (numbing effect)→less likely to help
▪ Long-term:
❖ –The more violence children watch on TV, the more aggressive they tend to be at home & school
The association between media violence and aggression is nearly as great as the correlation between
smoking and cancer
Outcome 4: Illustrate your knowledge of these three learning processes by
making use of your own examples
Study guide: SS 3.2 Learning (pp. 27-29)
3 types of learning
Examples:
Operant Conditioning: you didn’t clean your mother is shouting so you start cleaning
Observational Conditioning: A child see and observerd to hit eg a doll so he is going to hit
something afterwards.
A girl sees her mother is putting on make-up so later she is going to try and put make-up on.
Unconditioned response
Unconditioned stimulus
• Is die ding wat die outomatiese reaksie trigger- so dink aan wat het gebeur dat jy begin huil
het of wat het jou laat skrik dat jy agter toe moes spring
Conditioned response
• Is iets wat jy geleer het om te doen- dis basies om uit jou foute uit te leer- soos byvoorbeeld
toe die hond die klokkie (Conditioned stimulus) hoor toe begin hy salivate want hy het al
*geleer* dat hy gaan kos kry as hy die klokkie hoor
Conditioned stimulus
• Is iets wat jou Conditioned response trigger byvoorbeeld die klokkie in die eksperiment was
die conditioned stimulus want die hond het *geleer* dat hy gaan kos kry elke keer wat die
klokkie lui
=your expectation of being reinforced for the response. / jou verwagting om versterk te word vir die
reaksie.
Case study/Gevallestudie
Can you apply the theory? Read the case study below and answer the questions that follow. / Kan
jy die teorie toepas? Lees die onderstaande gevallestudie en beantwoord die vrae wat volg.
Mary goes outside to play in her tree house. A swarm of bees has nested near her
tree house, and she gets stung when she climbs up to the tree house. This happens
3 times in a week. Mary becomes afraid to go near the tree and cries violently when
her dad tries to get her to climb up to the tree house.
=Mary's unconditional response will be she is crying,the emotion,no body learned her to do it,
unconditional stimulus is the pain she experienced from the bee sting. conditioned response that
she learned not to go near the tree becuase of the bees, and conditioned stimulus is the bees