OBJECTIVES

•What is infographics?
•Why should we use infographics?
•How to create an infographics?
INFOGRAPHICS
 INFOGRAPHICS
An infographic (or information
graphic) is “a visual representation
of information or data”.

-Oxford English Dictionary

 INFOGRAPHICS
An infographic is a collection of
imagery, data visualizations like
pie charts and bar graphs, and
minimal text that gives an easy-
to-understand overview of a topic.
 INFOGRAPHICS
•Infographics are a valuable tool
for visual communication. The
most visually unique, creative
infographics are often the most
effective because they grab our
attention and don’t let go.
 INFOGRAPHICS
Visuals must help us
understand and
remember the content of
the infographic.
 WHY SHOULD WE USE INFOGRAPHICS?
•Provide a quick overview of a topic
•Explain a complex process
•Display research findings or survey data
•Summarize a long blog post or report
•Compare and contrast multiple options
•Raise awareness about an issue or cause
When you need to give
someone a really quick
rundown on something that can
be hard to explain in words
alone, an infographic is a good
way to go.
 USE OF INFOGRAPHICS
• Infographics for marketing
• Infographics for consulting and freelancing
• Infographics for small businesses and
entrepreneurs
• Infographics for government
• Infographics for nonprofits
• Infographics for education