IMAGING AND

DESIGN FOR
VISUAL
MESSAGE
USING
INFOGRAPHICS
AFTER GOING THROUGH
THIS MODULE, YOU ARE
EXPECTED TO:
• understand the infographics or similar graphs and its
importance in showing information;
• identify which infographic or graph is most
appropriate for a particular set of information; and
• create infographics or similar graphs using a
spreadsheet application.
 Presentation title 3

PRINCIPLES OF VISUAL
MESSAGE DESIGN USING
INFOGRAPHICS
• We, humans, highly depend in our sense of
sight, that’s why it is said that we are
‘visual creatures’. Text information can be
very detailed but to most people it fails to
‘visualize’ the message. Showing a table of
sales in a year will take time to be fully
analyzed but can be easily understood with
the smart use of graphics.
 Presentation title 4

PRINCIPLES OF VISUAL
MESSAGE DESIGN USING
INFOGRAPHICS
• There are software that can be used in
creating Infographics most requires
advance knowledge and skills to make
or needs internet connection to use.
With the use of a prior application that
we discussed earlier, Microsoft Excel,
that is effective, practical and easy to
learn.
 Presentation title 5

WHAT’S IN
• This module will tackle the use
of infographics in improving the
presentation of information.
The focus will be on what
infographics are and how to
make them using Microsoft
Excel.
 Presentation title 6

WHAT IS IT
• Infographics is the portmanteau
or combination of the words
‘information’ and ‘Graphics’,
meaning, information from
graphics.
 Presentation title 7

WHAT IS IT
• Like what you did with the
activity earlier, graphics,
pictures and images can convey
a lot of information especially
when it has context.
Infographics can greatly
enhance the way you present
(see Figure 2.1) your information.
 Presentation title 8

WHAT IS IT
Presentation title 9

• As seen in Figure 2.1, the graph through the use of

shapes and lines, gives the reader a visual
interpretation of the data.
• The main purpose of an infographic is to engage and
to make understanding easier.
• Remember that infographics are not used to make
documents more appealing, but the use of graphical
elements that will improve how quickly and easily an
idea or information is presented.
Presentation title 10

• As seen in Figure 2.1, the graph through the use of

shapes and lines, gives the reader a visual
interpretation of the data.
• The main purpose of an infographic is to engage and
to make understanding easier.
• Remember that infographics are not used to make
documents more appealing, but the use of graphical
elements that will improve how quickly and easily an
idea or information is presented.
Presentation title 11

GRAPHS AND CHARTS AS INFOGRAPHICS

• Graphs and charts are representation of data
(mostly numeric) through graphics.
• There are many types of charts. Their uses
depend on what you want to show or report.
• The following are some of the charts and their
uses.
Presentation title 12

GRAPHS AND CHARTS AS INFOGRAPHICS

• Bar graphs – These are primarily used in
comparing sets of data. They visualize the
difference between values in a table and
show rate of change over time. (Figure 2.1 is
an example of a Bar graph)
13
Presentation title 14

GRAPHS AND CHARTS AS INFOGRAPHICS

• Line graphs – These are similar

with bar graphs in terms of use,
with a difference that line graphs
are more suitable in showing
trends.
15
Presentation title 16

GRAPHS AND CHARTS AS INFOGRAPHICS

• Pie charts – These are circular

statistical graphical
representation of proportion or
percentage.
17
Presentation title 18

GRAPHS AND CHARTS AS INFOGRAPHICS

• Forest graphs – These graphs

are used to visually represent
values within a group
• and compare them to other
groups.
Presentation title 19

GRAPHS AND CHARTS AS INFOGRAPHICS

• Radial graphs – These are

similar to a forest graph in
many aspects but are presented
using a circle.
20
 CREATING
INFOGRAPHICS
USING EXCEL
Presentation title 22

AREAS OF GROWTH

B2B Supply chain ROI E-commerce

Q1 4.5 2.3 1.7 5.0

Q2 3.2 5.1 4.4 3.0

Q3 2.1 1.7 2.5 2.8

Q4 4.5 2.2 1.7 7.0

Presentation title 23

QUARTERLY PERFORMANCE
2.0
Q1 2.4
4.3

2.0
Q2 4.4
2.5

3.0
Q3 1.8
3.5

5.0
Q4 2.8
4.5

- 1.0 2.0 3.0 4.0 5.0 6.0

Series 1 Series 2 Series 3

INFOGRAPHIC
IMAGE AND
GRAPHICAL
FORMATTING
• The visual preference of people 25

when it comes to gathering data

must not be discounted.
• When making an infographic
specifically a graph, it is necessary
it is tailored to our target
audience.
• In MS excel there are options in
editing, manipulating and
formatting visual elements in our
graph
26
27
28
 Presentation title 29

WHAT IS AN
INFOGRAPHIC?
• By definition, an infographic is a visual
representation of any kind of information or
data.
• Whether it’s a study on market trends or a
step-by-step guide on how to do your laundry,
an infographic can help you present that
information in the form of an attractive visual
graphic.
https://visme.co/blog/what-is-an-infographic/
 Presentation title 30

WHAT IS AN
INFOGRAPHIC?
• Keep in mind that the goal of an
infographic is not only to
inform, but also to make the
viewing experience fun and
engaging for your audience.
https://visme.co/blog/what-is-an-infographic/
 Presentation title 31

WHAT IS AN
INFOGRAPHIC?
• And it all comes down to how
you combine different graphic
elements—like colors, icons,
images, illustrations and fonts—
to explain a topic in a
compelling and easy-to-
https://visme.co/blog/what-is-an-infographic/ understand way.
 Presentation title 32

WHAT IS AN
INFOGRAPHIC?
• The infographic above also
showcases the statistics and
percentages in a visual form using
radials and a donut chart. So, even
if you don’t read the text above the
https://visme.co/blog/what-
data widgets, you’ll still get the
is-an-infographic/
picture.
 Presentation title 33

WHY SHOULD YOU

USE
INFOGRAPHICS?
• There’s a reason why infographics
are so popular—they’re fun,
engaging and super easy to share.
Plus, they have tons of benefits for
all kinds of content creators,
https://visme.co/blog/what-
including businesses, educators and
is-an-infographic/
nonprofits.
 Presentation title 34

WHY SHOULD YOU

USE
INFOGRAPHICS?
• Marketers can use infographics
to drive more website traffic,
increase visibility and brand
awareness, and boost
engagement.
https://visme.co/blog/what-
is-an-infographic/
 Presentation title 35

WHY SHOULD YOU

USE
INFOGRAPHICS?
• Educators and trainers can use
infographics to explain difficult
concepts or break down
complex information to make it
easier to understand.
https://visme.co/blog/what-
is-an-infographic/
 Presentation title 36

WHY SHOULD YOU

USE
INFOGRAPHICS?
• Nonprofits can use
infographics to
spread awareness
about a cause or
https://visme.co/blog/what-
is-an-infographic/ social issue.
 Presentation title 37

WHY SHOULD YOU

USE
INFOGRAPHICS?
• Nonprofits can use
infographics to
spread awareness
about a cause or
https://visme.co/blog/what-
is-an-infographic/ social issue.
 HOW TO
CREATE AN
INFOGRAPHIC
https://www.marq.com/blog/how-to-make-an-infographic-in-7-steps

1. Determine your audience - Knowing who

you’re creating this content for can help you
determine where the infographic will exist,
such as social media platforms or an email
newsletter
2. Determine your goals - narrowing it down
to just one goal will give you a clear direction
to move forward
https://www.marq.com/blog/how-to-make-an-infographic-in-7-steps

3. Collect data - Once you’ve

determined your audience and goals,
the next step in making infographics
is to collect data
4. Create a copy outline - Creating
an outline will help you focus your
topic and stay concise.
https://www.marq.com/blog/how-to-make-an-infographic-in-7-steps

5. Create data visualizations - select the

correct chart for the dataset you’re
displaying; doing so will make it far more
effective.
6. Select a template layout - Choosing the
right layout will depend on the type of
information you want to convey
https://www.marq.com/blog/how-to-make-an-infographic-in-7-steps

7. Follow infographic design best

practices - To ensure that you
create a professional-looking
infographic, follow these design
best practices.
WHAT’S MORE 43

Activity 1.1 Graph the Data

• In the Bar Graph tab, create a
bar graph using the data in
Population Data below.
• In the Pie Graph tab, create a
bar graph using the data in
Percentage Data.
WHAT’S MORE 44

Activity 1.2 Graph the Data

• With a group of five (5)
students, create an excel
document and name it “ICT in
the Philippines Data”. Create
two tabs. Name the first one as
Bar Graph, the second one as
Pie Graph.
WHAT’S MORE 45
WHAT’S MORE 46

Activity 1.2 Awareness on Climate

Change
• Nowadays, climate change is a
very big issue around the world.
Even in our own community it is
very visible. With that said, create
an Infographic Promoting
Awareness on Climate Change.
WHAT’S MORE 47

Activity 1.2 Awareness on

Climate Change
• The size of your infographic
should be not larger than 8.5 x
11 and your infographic
should be printed in a bond
paper.