CENTRAL INSTITUTE OF BUSINESS 3.

Buying, assembling and selling are

MANAGEMENT RESEARCH AND …………functions of marketing
DEVELOPMENT, NAGPUR
SESSIONAL EXAMINATION Merchandising functions
Bachelor of Business Administration (B.B.A.)
Semester—VI Examination facilitating function
ADVANCED MARKETING MANAGEMENT
Paper—2 distribution function
Elective—A M.M.
Time :1 ½ Hours] [Maximum Marks : 80 Management function
Note: a] All questions carry two marks each 4 ...............represent a suitable field of marketing
action where a company may have a potential
b] Best 40 questions will be evaluated trading Advantage

Marketing opportunity
Full Name: ___________________________ selling opportunity
_____________________________________ advertising
storage
Roll Number: _____________________
5. Customers who are loyal to two or three brands
in a product group are ………………………

Hard core loyal

Mobile Number: ________________________
Soft core loyal
Switchers
Just Loyal
1. Refers to those in the targeted market who 6. The traditional view of marketing is that the firm
have purchased the product. makes something and then ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ it.

target market Markets

Penetrated market Sells
available market Prices
potential market Services.
2 ....................... are goods with high volume, low
unit value and fast purchase
7. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as
a product.

soft goods Information

FMCG Celebrities
consumer durables Properties
services Organization.
8. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 13. Marketing is a process which aims at
at a profit. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Customer needs Satisfaction of customer needs

Products Selling products
Customer value Production
Quality. Profit making.
14. Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐ function of
9. A market where goods are sold in bulk quantities transferring goods from producers to
to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. consumers.

Retail market Systematic

Wholesale market Economic
Product market Management
Service market. Commercial.
10. Good marketing is no accident, but a result of 15. Marketing helps firms to increase their profits
careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Execution Increase in sales

Selling Increase in production
Research Increase in price
Strategies. Increase in customer.
11. Marketing is both an “art” and a “science” 16. Which is the feature of direct marketing
there is constant tension between the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐
formulated side of marketing and the
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ side.
Open dialogue
Creative
Management One‐to‐one communication
Selling personal relationship
Behavior. All of the above.
12. The most formal definition of marketing is
17.‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the result of artificial scarcity
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Meeting needs profitability of products created by a firm.

Improving the quality of life for Selective de‐marketing

consumers

The 4Ps Re‐ marketing

An organizational function and a set of Personal relationships
process for creating, communicating and
delivering, value to customers and that
All of the above.
benefit the organization.
18. Re marketing is related with creating demand
for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. Synched
Fresh products Tele marketing.
Non‐usable product 24. ‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all person
within the organization understand the
Low quality products importance of the customer.
Renewed use of products. Profit maximization
19. Tele –marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. Sales volume
Direct marketing Customer Satisfaction
Social marketing Cost minimization
Viral marketing 25. The customer focused philosophy is known as
Relationship marketing. the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept.

20. ‐‐‐‐‐‐‐‐‐‐‐‐‐ is an attempt to reduce the demand

Production
for consumption of a specific product or service Product
Selling
on permanent or temporary basis.

De‐Marketing
Marketing.
Re‐Marketing
26. In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept, the
Ostensible Marketing main strategy of the company is to find
Synchronic Marketing customers for the product manufactured by
them and somehow convince the customer into
buying this product.
21. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate
customer loyalty, interaction and long term Selling
Product
associationwith the company.

Virtual Marketing
Production
Relationship Marketing
marketing.
Social Marketing
27. The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes
De‐Marketing the products available in different geographic
22. Direct marketing refers to a communication regions.

Production
between the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
directly.

Seller and buyer Selling

Firm and suppliers Distribution
Society and target market Promotion.
Price and services. 28. Ensuring the availability of the products and
23. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is aimed at encouraging renewed services as and when required by the
use of a product in which market interest has customers is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ utility.
declined. Time
De marketing Place
Re marketing Form
 Possession. 34. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of identifying specific
market segments.
29. Transportation belongs
function of marketing.
to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Market targeting
Target marketing
Research
Positioning
Exchange Marketing
Physical supply 35. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ referred to as zero
Facilitating. segmentation.

30. A firm identifies the target market, needs and Mass marketing
wants of customer through Niche marketing
Marketing research Differentiated marketing
Planning Market targeting
Concept 36. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming
Segmentation. information and experience into knowledge.

31. Fixing and maintaining the standards for Marketing

quality, quantity, size and other features of the
product refer to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Positioning
Standardization Perception
Grading Learning
Packaging 37. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market
segmentation.
Labeling. Market targeting
32. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas Positioning
MIS
of market that are different from one another.

Marketing Marketing
Segmentation
38. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ derives a person towards
Promotion selection of a particular shop or suppliers
Targeting. of goods andservices.

33. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Segmentation classifies

Product
consumers on the basis of age, sex, income, and
occupation.
Patronage
Psychological Rational
Geographic Emotion
Demographic 39. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understands how
consumers are influenced by their
Behavioral environment.

Consumer behavior
Motives
 Perception B2C
Learning FMCG
40. Groups that have a direct or indirect influence Convenience.
on a person‘s attitudes or behavior is known as
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 46. Testing before launching a product is known as
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Reference groups Test marketing
Family Concept testing
Roles Acid test
Status Market test.
41. The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept holds that
consumer will favor those products that offer the
47. The marketing outcomes of a product are
most quality,innovative features. known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Production Profit
Marketing Brand loyalty
Product Branding
Selling Brand equity.
42. The four Ps are characterized as being 48. The emotional attachment of a customer
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Product, Positioning, place and price Brand association
Product, production, price and place Perceived quality
Promotion, place, positioning,
production Brand loyalty
Product, place, price and promotion Brand awareness.
43. Argument product contains ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 49. The literary meaning of the term product is
Basic needs ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Functional characteristics Lead forward

Additional benefits Good
Expected features. Features
Goods and services.
44. A banking product is an example for
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 50. ‐‐‐‐‐‐‐‐‐‐‐‐‐ is the act of designing the company
Tangible product offering and image to occupy a distinctive place
in the target market’s mind.
Generic product Positioning
Potential product Segmentation
Intangible product. Consumer market
45. Industrial products are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products. Consumer behavior.
B2B