NOTRE DAME OF DADIANGAS UNIVERSITY

Marist Avenue, General Santos City

COURSE INFORMATION

 CourseTitle : Strategic Management

 Course Code : CBMEC 2
 Credit Units : 3 units
 Number of hours :
 Lecture : 54 hours
 Laboratory : 0
 Prerequisites : None
 Co-requisites : None

Course Description :

This course is basic for all students in business education. It deals with the study
of management of a dynamic business enterprise in response to the development of
new ideas and frames of reference, the strong urge to improve and meet the current
demands upon managers by economic, social, technical, and political forces.
The dynamic quality of business enterprise suggests the need for principles,
theories and selected modern management practices.

 Class Schedule : TTH

 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

 Topics
 The Nature of Strategic Management
 The Business Vision and Mission
 The External Assessment
 The Nature of an External Audit
(The Industrial Organization View
Economic Forces, Social, Cultural, Demographic and Natural Environment Forces, Political,
Governmental, and Legal Forces, Technological Forces, Competitive Forces, Forecasting Tools
and Techniques and Industry Analysis)
 The Internal Assessment
 Strategies in Action
o Long-Term Objectives
o The Balanced Scorecard
o Types of Strategies
 integration Strategies
 Intensive Strategies
 Diversification Strategies
 Defensive Strategies
 Michael Porter’s Five Generic Strategies
 Means for Achieving Strategies
 Strategic Management in Nonprofit and Governmental Organizations
 Strategic Management in Small Firms
 Strategy Analysis and Choice
 Implementing Strategies: Management and Operations Issues
 Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues
 Strategy Review, Evaluation, and Control
 Business Ethics/Social Responsibility/Environmental Sustainability
 Global/International Issues
 Strategic-Management Case Analysis
 How to Prepare and Present a Case Analysis

 Course Requirement

Class standing requirements (case studies, seatworks, assignments, group

projects/activities, oral presentations, group participation and quizzes) –
1. Quizzes are scheduled.
2. Seatworks are unannounced and are usually given at the start or near
the end of the lecture period.
3. Assignments are given to research important topics.
4. Case studies are given ahead of time for the students to analyze
properly the given issue.
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

5. Group projects are announced ahead of time to prepare the materials

needed.
6. Outputs are collected at the beginning of the next class session.
7. Students will be required to do oral or group presentation based on the
output created during the group activity.
8. Individual contribution to group work will be rated by the instructor and
by the co-group members.
Plant/Site exposure will be conducted at the end of some topics. A written journal shall
be required after the said activity

 Grading System

Midterm Grade/Final Grade:

Midterm Grade/Final Grade:

Assignment /Activities - 20%
Reporting/Recitation - 20%
Quizzes - 20%
Exam - 40%
==========
Total 100%
Midterm Grade+Final Grade
Grade ¿
2

 Policies and Guidelines

1. Be punctual, log in on time, Dress properly

 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

As a student enrolled in online classes, attendance still matters. You’ll want to log into
whatever online platform your professor is using. Make sure your computer is charged
and be ready to appear on screen in a timely fashion. Being late is not acceptable,
especially as your commute is (probably) from your bedroom to the couch in your living
room! Dress properly, being a young frontliner you must know how to present yourself.

2. Read the syllabus

This might sound silly, but read the syllabus ahead of time. Make sure you’ve read the
required reading, or are prepared to participate based on the syllabus provided by your
instructor. The syllabus is still your road map to successfully passing and excelling in
the courses you’re enrolled in so don’t forget to look at it beforehand.

3. Introduce yourself and respect your peers

Make sure you introduce yourself and talk slowly. Sound quality will differ depending on
each student’s home office set up. You’ll want to make sure people can hear you and
that you can hear them. Discussion sessions -- even in person -- can become
contentious if you strongly disagree with one of your peer’s opinions. However, make
sure you respect your fellow students and allow them the microphone floor when they
are speaking.

4. Set up your space, make sure it’s quiet and uninterrupted

Logistically, to make sure you can participate fully as an online student, you will want to
set up a space that is, as much as possible, free of distractions as possible and that will
be uninterrupted for the full duration of your class session. It’s also recommended that
you set up a clear background behind you -- cover up your favorite band poster, don’t
let them see your dirty laundry all over the floor. Lock your door for privacy and to be
sure your roommate won’t walk in, and if you have family members politely ask them not
to disturb you during the call/meeting, lest you face a situation

5. Test your tech

Glitches in your technology mean you could miss some vital part of your professor’s
lecture. Make sure the camera is stable and that your audio or microphone works. Use
headphones to make sure you can hear everyone. Plug in your computer and make
sure it’s charged ahead of time. 

6. Embrace being flexible

As an online learner, you’ll likely be familiar with the appeal of this type of learning --
setting your own schedule, working from home, and more. Being flexible is essential to
being a successful online learner. It’s important that you manage your time effectively,
make sure you allow enough time and space in your day to log on.  
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

Don’ts

1. Don’t be a wallflower, don't be afraid to speak up

Even in-person classes require students to be active participants -- so don’t be a
wallflower. Professors will be expecting you to participate even in an online class. Lean
into the microphone and make sure you offer your opinions and thoughts in a discussion
session. Don’t be afraid to speak up. In some ways there is less stress associated with
talking into a microphone than in-person.

2. No excuses for bad tech

As a student enrolled in an online class the professor will expect you to be able to set
up your technology accordingly to log in on time and to participate fully. And just like you
can’t blame your dog for eating your homework, you can’t really blame your
performance in your online class on technical problems. 

3. Ignore additional online resources

Don’t get distracted by other online resources or websites while you’re participating in
your online class or lecture. It’s easy to always be continually surfing the internet, but
you’ll want to pay attention and not stray from the content your professor or instructor is
providing you. Block pop-ups and make sure you turn off notifications while you’re
logged on and “in class.”

4. Don’t think you’re doing it all alone

Online learning can feel very isolated and lonely at times. Change this feeling by
collaborating with a classmate. Set up an in-person meeting and study date. Your
professor might also assign group projects which will make you feel more connected to
your fellow students. Don’t think you’re in it all alone. In fact, there’s an entire group of
other students in the same boat as you. Connect with them in our online forum
discussions.

5. Don’t get discouraged

A positive attitude will help get you through your online classes. Make sure you give
yourself breaks. Take walks, have a cup of coffee or tea break, commiserate with a
friend who is also taking an online class, take a yoga break, and schedule some time in
your day, every day, that is screen-free. Most of all, if you feel discouraged, honor that
for 10 minutes. Then get back to work.

Hopefully those who are new to online learning find it is, at the very least, a workable
temporary solution -- and possibly even something you want and personally preferable
to on-campus learning. It’s a fast-paced and dynamic way to accelerate your learning
and it will help you achieve your goals, both academically and personally. Online
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

learning gets you closer to degree completion and can give you the skills and
knowledge needed to excel in your career.

Prepared by:

GENEMAR G. MORTERA, CTP, CGSP, CHIA, MITHM(CAR)

Instructor