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  • Why Study Gamification?: Prof. Kevin Werbach @kwerb

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    Gamification is an emerging business practice where companies incorporate elements of games into workplace tasks to make them more engaging. Major companies across many industries are adopting gamification. Studying gamification is important for several reasons: (1) games are inherently powerful and motivating, (2) it involves lessons from psychology, design, strategy, and technology, and (3) while gamification aims to make tasks more engaging, it can be challenging to implement effectively.

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    Gamification is an emerging business practice where companies incorporate elements of games into workplace tasks to make them more engaging. Major companies across many industries are adopting gamification. Studying gamification is important for several reasons: (1) games are inherently powerful and motivating, (2) it involves lessons from psychology, design, strategy, and technology, and (3) while gamification aims to make tasks more engaging, it can be challenging to implement effectively.

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    12 views7 pages

    Why Study Gamification?: Prof. Kevin Werbach @kwerb

    Uploaded by

    Fady Hegazy
    Gamification is an emerging business practice where companies incorporate elements of games into workplace tasks to make them more engaging. Major companies across many industries are adopting gamification. Studying gamification is important for several reasons: (1) games are inherently powerful and motivating, (2) it involves lessons from psychology, design, strategy, and technology, and (3) while gamification aims to make tasks more engaging, it can be challenging to implement effectively.

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    of 7

    WHY STUDY

    GAMIFICATION?

    Prof. Kevin Werbach


    @kwerb  
    Why Study Gamification?
    1.  An emerging
    business practice
    “Suddenly, gamification is the
    hot new business concept,
    with many of the world’s
    most admired companies
    signing on.”
    “Striving to make everyday
    — Fortune, Oct. 17, 2011 business tasks more engaging, a
    growing number of firms... are
    incorporating elements of
    videogames into the workplace.”

    — Wall St. Journal, Oct. 10, 2011


    Who is Gamifying?
    •  Microsoft •  Deloitte •  Foot Locker
    •  Nike •  Samsung •  Opower
    •  SAP •  EMC •  eBay
    •  American Express •  Foursquare •  Cisco
    •  Major League •  Stack Overflow •  Recyclebank
    Baseball •  USA Networks •  Universal Music
    •  Salesforce.com •  LiveOps •  Siemens
    •  AXA Equitable •  Dell •  Yelp
    •  CodeAcademy •  Kaiser Permanente •  Verizon
    Why Study Gamification?

    2.  Games are


    powerful
    things
    Why Study Gamification?

    3.  Lessons from


    psychology,
    design,
    strategy,
    technology
    Why Study Gamification?

    4.  Harder Than


    it Appears!

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