Design Principles FORM & COMPOSITION

WHAT IS THE IMPORTANCE OF PRINCIPLES OF DESIGN?

The principles of design are made up of various mixes of the

elements of design all put together in one picture, making the
picture look better.
Design Principles FORM & COMPOSITION

WHY ARE THE 7 PRINCIPLES OF DESIGN IMPORTANT?

These principles are fundamental to the assessment of the

various elements of work; they represent how the artist uses
elements of art to create their works and share their vision.

Design principles in the art include elements that are more

difficult to define, but necessary to create a pleasing
composition
Design Principles FORM & COMPOSITION

EMPHASIS - say "Center of Interest." It is about dominance

and influence. Most artists put it a bit off center and balance it
with some minor themes to maintain our interest.
Design Principles FORM & COMPOSITION

HARMONY - As in music, complementary layers and/or

effects can be joined to produce a more attractive whole. The
composition is complex, but everything appears to fit with
everything else. The whole is better than the sum of its parts.
Design Principles FORM & COMPOSITION

UNITY - When nothing distracts from the whole, you have unity.
Unity without variation can be uninteresting. Unity with diversity
generally has more to offer in both art and in life.
Design Principles FORM & COMPOSITION

BALANCE is the consideration of visual

weight and importance. It is a way to
compare the right and left side of a
composition

Both sides are similar in visual weight and

almost mirrored. Because symmetrical balance
often looks more stiff and formal, sometimes it
is called formal balance.
Design Principles FORM & COMPOSITION

Asymmetrical balance is more

interesting. Above both sides are similar
in visual weight but not mirrored. It is
more casual, dynamic, and relaxed feeling
so it is often called informal balance.
Design Principles FORM & COMPOSITION

Radial balance is not very common in

artist's compositions, but it is like a daisy or
sunflower with everything arranged around
a center. Rose windows of cathedrals use
this design system
Design Principles FORM & COMPOSITION

VARIETY - You create variety when

elements are changed. Repeating a similar
shape but changing the size can give variety
and unity at the same time. Keeping the
same size, but changing the color can also
give variety and unity at the same time. In
visual composition, there are many ways
you can change something while
simultaneously keeping it the same.
Design Principles FORM & COMPOSITION

DEPTH- effects of depth, space,

projection toward the viewer add
interest. Linear perspective in the real
world makes things look smaller in the
distance. Some artists try to avoid
depth by making large things duller and
small things brighter, and so on, to
make the objects contradict realism.
Many artists don't believe in realism
even though they could do it if they
wanted to. It seems too boring to them.
Realism wouldn't be art for some
artists.
Design Principles FORM & COMPOSITION

REPETITION is simply repeating a

single element many times in a design.
For example, you could draw a line
horizontally and then draw several others
next to it.