LIVINGSTON COUNTY AREA CHAMBER OF COMMERCE

Fall 2022

INSIDE THIS EDITION:

4635 MILLENNIUM DRIVE

GENESEO, NEW YORK 14454
585.243.2222 info@livingstoncountychamber.com
livingstoncountychamber.com
2 • Thursday, October 13, 2022
What is a Chamber of Commerce?
The Livingston County Area Chamber of Commerce office is at 4635 Millennium Drive in Geneseo.
Why you should join the Chamber
A lot of people don’t un-
derstand what a Chamber of
Commerce is or does.
A Chamber is a group of area
businesses, industries, orga-
nizations (including nonprof-
its), and professionals who
pool their talents and resourc-
es to improve the economic,
civic and cultural climate of
their community. A Chamber
advocates for business with
local, state and federal gov-
ernments. It provides a place
for business professionals to
network, learn and serve their
community. A Chamber is one
of the most efficient network-
ing groups around to help pro-
mote your business, expand
your customer base and learn
from others.
While Chambers work
closely with government
agencies, we are not a govern-
mental agency. We are mem-
ber-run and funded. Local
towns and villages may join a
chamber and pay dues just like
other businesses.
At times, the Chamber may
also receive project-specific
funding from outside and/or
governmental agencies.
A board of directors sets pol-
icy for, and guides the work-
ings of the Chamber.
Livingston County Chamber 2022
Staff Directory
Laura Lane
President & CEO
Laura@LivingstonCountyChamber.com
Melissa Savino
Member Services Coordinator
Melissa@ LivingstonCountyChamber.com
LIVINGSTON COUNTY AREA CHAMBER OF COMMERCE PHOTOGRAPH
Ellen Herlihy
Operations Coordinator
Ellen@LivingstonCountyChamber.com
Angela Grouse
Chamber of Commerce or- sure, especially for new busi- Director of Education to Employment Initiatives
ganizations are not out-of-the- nesses. Your membership in- Angela@LivingstonCountyChamber.com
box, cookie-cutter set-ups. cludes a listing on our website
Every Chamber is unique with and in our printed Business Board of Directors appears on page 7.
different benefits, resources Directory as well as ribbon
and opportunities. Our goal is cuttings, monthly coffee con-
the same: to serve as a voice for nections, lunch bunch gather-
the business community, to
ings, educational offerings and
offer networking opportuni-
ties and to promote our mem- promotion of your business on
bers. social media.
A Chamber is a communi- The Livingston County Area
ty within itself. We bring our Chamber of Commerce office
members together to not only is at 4635 Millennium Drive,
benefit the community but to Geneseo. For more informa- LUMBER AND BUILDING SUPPLIES
Mon.-Fri. 7:00-5:00, Sat. 7:00-3:00
benefit each other. Your in- tion, go to https://www.living-
11 South State Street Nunda, NY | Phone (585) 468-2521 | Fax (585) 468-2305
volvement with many of the stoncountychamber.com/ or
different opportunities avail- Email: nundalumber@frontiernet.net | www.nundalumberandhardware.com
call (585) 243-2222.
able through the Chamber will
advance your business.
Consider:
n 44% of consumers are
more likely to think favorably
of businesses who are mem-
bers of their local chamber.
n 63% of consumers are
more likely to buy products or
services from businesses who
are members of their local
Chamber.
n Consumers view Cham-
ber of Commerce members as
trustworthy and are 12% more
likely to believe their prod-
ucts or services are better than
competitors.
Joining provides you expo-

Gearing up to capture the holiday dollar
By Christina Metcalf
This week MasterCard an-
nounced its prediction that
holiday spending by custom-
ers would increase by 7.1%
over last year. This is good
news for businesses that were
thinking inflation may quell
holiday spending.
But how did they decide on
this and what does your busi-
ness need to know to make the
most from holiday shoppers?
Increased spending trend
Spending this summer in-
creased by 11.7% year over
year in August, which is an in-
crease of 20.4% over 2019.
Pretty impressive numbers
considering the high cost of
everything.
But why the predictions for
increased spending? One rea-
son is that the unemployment
rate is going down (current-
ly 3.7%, down from a high in
April 2020 of 14.7%). There’s
also been an increase in new
jobs (nonfarm payrolls rose by
315,000 in August) in the Unit-
ed States. Salaries are also
starting to adjust for inflation.
The Conference Board
Consumer Confidence In-
dex® released the following
statement nearly a month
ago, “Purchasing intentions
increased after a July pull-
back, and vacation intentions
reached an 8-month high.
Looking ahead, August’s im-
provement in confidence
may help support spending,
but inflation and addition-
al rate hikes still pose risks to
economic growth in the short
term.”
So, it sounds like cautious
optimism for holiday spend-
ing.
Here are a few ways you can
capture consumer dollars this
season.
Online is key
MasterCard revealed that
online sales in August grew by
8.9% year on year, which is a
100.2% growth since 2019.
If you don’t have an on-
line presence, you need to be
working toward one. If you
Livingston County Chamber 2022 Thursday, October 13, 2022 • 3
Hide the cost
A lot of businesses have
started charging a cash price
and a (higher) credit card
price to cover the increas-
ing credit card or processing
fees. While that’s a good way
to look out for your operating
costs, because of the nega-
tive way people perceive this
“sharing of the costs” you may
be better off by simply rolling
those costs into your price.
When someone sees an addi-
tional charge for the conve-
nience of paying by card, they
often feel put out. However,
VECTORSTOCK
adding a few dollars to the
MasterCard is predicting that consumers will increase holiday spending by 7.1% in 2022 compared
price, if you’re providing good
to a year ago.
value elsewhere, may remove
have one already, ensure that the best value are most likely a slippery slope of who can the friction from the sale.
it is user friendly and provides to capture the holiday dollar. offer the cheapest item and
The holidays will soon ar-
opportunities for upsells. What can you do to make that doesn’t benefit anyone. rive and hopefully consumer
Take some time to associate your customers feel like they Instead, aim to offer more for
spending will meet (or ex-
“also boughts” and buying are getting the most from their your customers’ money. You
ceed) MasterCard’s predic-
suggestions to maximize up- dollar? This is not an invita- can charge a premium if they
tions. If you want to be part of
sells.
tion to lower prices to bring feel like they are receiving ex- that increased spend, follow
Experiences more people in. That becomes cellent value or even prestige. these four suggestions.
Customers want to buy and
enjoy doing it. That’s why ma-
ny savvy merchants and orga-
nizations are offering special
events. A wine bar or restau-
rant may offer an exclusive
wine tasting or special farm-
to-table tasting event.
Look for ways you can offer
your customers a larger ex-
perience than simply a pur-
chase. Doing so helps them
know, like, and trust you. Plus,
it keeps you top of mind be-
cause you’re now more than
just a business that sells them
something.
You are a part of their en-
tertainment or a resource for
learning (or experiencing)
something new.
Inflation is still
a barrier to buying
Despite political talk from
both sides on the economy,
consumer confidence, in-
flation, rising costs, and in-
creased transportation costs
are still a concern for most
people. That’s why merchants
and businesses that can offer
4 • Thursday, October 13, 2022 Livingston County Chamber 2022

…continuing the proud tradition of salt mining in the Genesee Valley. …Dating back to 1885
Support Legislation to “Buy US Products ESPECIALLY Salt”
Please ask your representatives to support NYS Senate Bill S3908 (nysenate.gov) and
NYS Assembly Bill A07919 (nyassembly.gov) Thank you!
Miners drilled holes in the 1930’s Photo Credit: Larry Tetamore • Tetamore Photographic
to prepare the area for explosives.
Although technology has dramatically
increased the efficiency of salt mining
(especially in the areas of loading
and transportation), the five major
steps remain the same: undercutting,
drilling, blasting, loading and
transportation.

…Keeping a skilled labor force employed…

American Rock Salt has
supported the economy of
this entire region, bringing
over 410 employees to
Livingston County and
hundreds of related jobs to
All Our Rock Salt is Mined With
the region through the Pride by NYS Workers
trucking, rail, and
construction industries. Keeping Roads Safe in 12 States
….To now having the largest producing salt mine in the United States.
Livingston County Chamber 2022 Thursday, October 13, 2022 • 5
6 • Thursday, October 13, 2022
Planning underway for
White Christmas IN Livingston
This holiday season shop-
ping in Livingston County
might mean big gifts for you!
The Livingston County Area
Chamber of Commerce is run-
ning a White Christmas IN Liv-
ingston promotion that could
put a “cool” $25,000 in your
pocket.
Participating is easy. Save the
receipts from all your local pur-
chases made between Nov. 25
and Dec. 10, 2022. For every $50
worth of receipts, participants
will be eligible for one chance
to win. Every retail outlet in
Livingston County qualifies in-
cluding shops, restaurants, gro-
cery stores, hair salons, movie
theaters and even gas stations.
Every $50 on receipts turned
in with your name and contact
information on it, is a chance
to win one of several guaran-
teed large prizes that will be an-
nounced soon. Receipts must
be turned in by Dec. 16.
The Chamber is counting on
mother nature to provide an
even bigger payoff! If it snows
6 inches or more on Dec.25, a
Proud to be a Certified Women-Owned Business Enterprise
585.335.9466 Option 1 (Septic)
9429 Meter Road, Dansville, NY 14437
www.obriensepticservice.com
Livingston County Chamber 2022
FOLLOW THE LIVINGSTON COUNTY CHAMBER
Facebook.com/LivingstonCountyChamber
https://www.instagram.com/in_livingstoncountyny/
name will be drawn from the
submitted entries and the win-
ner will receive $25,000.
The Livingston County Area
Chamber of Commerce knows
that small businesses are the
backbone of our community.
This promotion is one of the
ways we are encouraging peo-
ple that live in our community
to support the businesses that
make it the wonderful place
it is. You can’t buy happiness
but you can buy local and that’s
kind of the same thing. Keep
the cheer here!
Stay tuned for the announce-
ment of prizes, drop box loca-
tions and event rules.
For more details and the
promotion rules go to https://
www.livingstoncountycham-
ber.com/.
 Livingston County Chamber 2022 Thursday, October 13, 2022 • 7

Meet the Chamber’s board of directors About the Livingston County Area Chamber of Commerce
The Livingston County Area Chamber of Commerce represents more than 600 members
The 2022-2023 board of directors for the Livingston whose investment in Chamber membership gives them business credibility, visibility and
County Area Chamber of Commerce and Tourism are: marketability. At the Chamber, we provide our members with numerous opportunities to
promote their business to customers and fellow Chamber members looking for trustworthy
OFFICERS businesses with which to work. For more information, call (585) 243-2222.
BOARD CHAIR: Dawn Aprile, Naturelux & Stars
VICE CHAIR: Katie Schreiner, Genesee Valley Federal
Credit Union
SECRETARY: Mary Ellyn Merle, Genesee Construction
Service, Inc.
TREASURER: Joe Yantachka III, Partyman Catering

IMMEDIATE PAST CHAIR: Ed Russell, Underberg &

Kessler
AT LARGE MEMBERS
Joe Bucci Jr., American Rock Salt
Julie Buehler, SUNY Geneseo
Tammy West, UR Medicine | Noyes Health
MEMBERS
Matt Cole, Livonia Central School
Jon Prince, Coast Professional
Meghan Rodwell, Tompkins Bank of Castile
Ian Coyle, Livingston County administrator
Amy Churchfield, Genesee Community College
Jen Gregory, Barilla America
Ken Perelli, Quicklee’s
Gary Nageldinger, M&T Bank
Bill Bacon, Livingston County Economic Development
Marissa Shay, Battle Street Brewery
Paul Morrell, Small Business Development Center
Gary Moore, Livingston County IDA

Craft Hemp & Organic

CBD Products
America’s trusted brand of
craft hemp & organic CBD
sourced from the most Catholic Charities Steuben/Livingston continues to provide essential
reputable US hemp farms. services to our community, such as: emergency payment assistance,
3rd party lab tested products food and personal items, emergency housing, medical transports for
using highest standards. our most vulnerable as well as ongoing counseling and casework.

4fathersorganics.com Livingston Office

117 Franklin St., Ste 200, Dansville, NY 14437
Store: (585) 335-2223 • Cell: (585) 943-4282
Email: Steve@4fatherscbd.com
34 E. State Street • Mt. Morris, NY 14510
Hours: Monday & Thursday 9am-12pm and 1pm-4pm
{585) 658-4466 • www.ccsteubenlivingston.org
Food Pantry
102 Main Street • Mt. Morris, NY 14510
Hours: Monday & Thursday 9am-1 pm
Wednesday 1pm-3pm
If you need us, we are here for you.
8 • Thursday, October 13, 2022 Livingston County Chamber 2022
FARMER-NEIGHBOR EVENT
J&A is noted for produce, personal connections
By BRENDAN MCDONOUGH
bmcdonough@livingstonnews.com
For the past 34 years Cathy
and Rich Finocchario have
been running J&A Farm Mar-
ket in Avon.
This year, they were recog-
nized as the Livingston County
Farm of the Year.
“We have never won it be-
fore and it was such an honor.
We were so happy when they
came and told us,” said Cathy.
Livingston County Area
Chamber of Commerce Pres-
ident and CEO Laura Lane
formally presented the Finoc-
chario family with the award
during the Chamber’s annual
Farmer-Neighbor Event at the
BRENDAN MCDONOUGH/LIVINGSTON COUNTY NEWS Hemlock Fairgrounds.
President and CEO of the Livingston County Chamber of
This was the 25th year of
Commerce Laura Lane, left, presents Rich and Cathy Finocchario the event, which is organized
with the Livingston County Farm of the Year award Sunday night
by the Chamber of Commerce
at the Hemlock Fairgrounds. The Finocchario have been running and the Livingston County
J&A Farm Markets in Avon for the past 34 years. They said they Farm Bureau. The event is a
were thrilled and honored to receive the award. chance to celebrate and rec-
Go With The Team of Professionals To Get
Pat Cole
Owner/Broker
Diana O’Grady
Office Adminstrator
The Results For Sellers & Buyers!!
Outstanding Agents
Alan S. Cole Marie Beikirch Renee Book Jacqueline Brown With Proven Results
(585) 750-3320 (585) 747-2108 (585) 746-6330 (585) 259-9792
REFERRAL AGENTS
Dylan Merkley Alec Rice Kristen Scoville Lisa Wybron Blaine Jacox
(585) 441-1120 (585) 991-2313 (585) 455-6645 (585) 329-2221 (585) 404-1858
PROUD TO SAY LIVINGSTON COUNTY - LETCHWORTH STATE PARK IS AMERICA’S #1 STATE PARK!
abcole@rochester.rr.com 585-243-2643 FOR ADDITIONAL
84 Avon-Geneseo Road, Geneseo, NY 14454 PROPERTIES CHECK
Real Estate Inc. 50 Genesee Street Avon, NY 585-704-2246 www.abcolerealestate.com
ognize the importance of ag-
riculture in Livingston County
and its affect on local commu-
nities.
Lane said in addition to the
products sold at the market,
J&A was selected for the award
because of the strong relation-
ships its owners have with cus-
tomers.
“One the reasons that J&A
was selected was because of
the forward facing nature that
they have with the consumer.
They are not only growing the
product, but they are interfac-
ing with the consumers that
are putting that food on their
tables,” Lane said. “That is
very important as we work on
trying to educate the consum-
er on where their food comes
from.”
Chamber officials surprised
the couple with a visit June 28
to inform them of the award.
“They walked in with bal-
Pattie Cavanaugh Darcy Dewar Lynch
(862) 268-5359 (585) 329-7736
Mark Scoville Marcea Tetamore William Wallace
(585) 455-6478 (585) 704-2246 (585) 330-3064
loons and flowers and it made
me tear up,” said Cathy.
Added her husband Rich:
“Everyday you go and do your
job and you do not think it is a
big deal, but evidently it is a big
deal to some people for what
you do and so it is different.”
In addition to customer in-
teraction the farm of the year
recipient is also considered
based on its level of commu-
nity activity, having a proac-
tive stance toward agricul-
ture, land stewardship, good
business practices and integ-
rity, and being an advocate
for agribusiness in Livingston
County.
J&A stands for Joe and An-
gelo, who were Rich’s dad and
older brother and the found-
ers of the market before Rich
and Cathy took over. For Rich
working at the farm is not only
a true passion, but also a labor
See FARM T9
Kelly Herman Brian Hill
(585) 520-1733 (585) 746-7801
John Wallin
(585) 737-7420

Farm
From T8
of love.
“It started out with my dad
and my two older brothers.
Then at that time in the 1970s
there was not enough for ev-
eryone, so one of my broth-
ers went and did something
else. Then Cathy and I took it
over in 1988. So when I was in
school I worked here with my
one brother and my dad and
then it got to be when we were
going to get married there still
was not quite enough for ev-
eryone,” said Rich.
At J&A, the Finoccharios
work year round to bring not
only good, healthy products to
local residents.
“We have 23 greenhouses
here. We start planting at the
end of January or beginning of
February, so we actually farm
inside and then also farm out-
side, too. We have quite a few
acres of land,” said Cathy. “We
have potatoes, beans and our
son does most of the farming
now. My husband used to do
it. When Richie was younger,
he used to do it all and they
used to have 900 acres back
then. Now it has cut back a lit-
tle because this farm market
has gotten so big and busier.”
The market’s main location
is at 2921 Lakeville Rd., Avon.
They have a second location
where they raise potatoes and
sell locally-grown products.
That is in the process of being
taken over by their son Rich, Jr.
and his wife.
“We grow fresh market po-
tatoes and we wash them and
ship them out and they go all
over to different places in the
northeast,” said Rich Jr.
The Finoccharios’ daugh-
ter, Richelle, also helps out at
the markets. She said many
customers stop in just to say
hello to her parents.
“We have been here since
we were real little, working
since age 14 or 16. A lot of it is
personable. People come in to
say hello to my parents. They
look for them, especially after
we are closed for the winter,”
said Richelle. “A lot people
will come in and say, ‘It is so
good to see you.’ I just feel like
the interaction with the actu-
al owners makes a big differ-
Livingston County Chamber 2022
At J&A Farm Markets in Avon running the farm is not only a labor of love but it is also a family
business. Cathy and Rich Finocchario are shown here with their son Rich Jr and daughter Richelle
Sweeting. In addition to selling fruits, vegetables, cheeses, pies and may other products, they also
have dozens of mum plants for people to purchase.
ence.”
Cathy said time at the mar-
ket has allowed her to get to
know the customers and also
the products. Because of that,
she said, many people ask her
to pick the fruit out for them.
“Another thing, too, is when
people come in to get the fresh
produce and stuff, we are
used to picking cantaloupes
out for people and they know
that, so they will come in and
say, “Can you please pick my
cantaloupe out.’ We go by the
smell because I tell them if you
push on them, everyone is go-
ing to push on them and they
are going to be mushy and you
are going to think they are ripe
and they are not because of
everyone pushing on the end.
If you smell them, the sweeter
the smell, the riper they are,
so my daughter and I help the
customers pick them out so
BRENDAN MCDONOUGH/LIVINGSTON COUNTY NEWS
that they will have a really nice
sweet one to eat that day,” said
Cathy.
At J&A, the owners not only
talk to the customers but also
listen them and what products
they might want.
“People started asking for
cheeses (and) we got them.
They started asking for baked
good because they are going
to the lake and they don’t have
time to bake and they want to
A NICE SMILE IS
ALWAYS IN STYLE!
OFFERING:
Traditional Braces
Clear Ceramic Braces
Invisalign
Palatal Expansion
Call for a FREE consultation to discuss how you
can get the smile you’ve always dreamed of!
Specialist in Orthodontics For Children & Adults
Thursday, October 13, 2022 • 9
bring something to their peo-
ple that ask them over and, ye-
ah, same with a lot of this stuff.
It is the same with the flowers
that we grow in the greenhous-
es, all winter long we kind of go
by people saying, ‘Oh, can you
grow this next year,’ and if we
have more than two or three
people ask we usually put it in
and then maybe cut back on
something that is not as pop-
ular if don’t have room,” said
Cathy.
J&A Farm Market joins re-
cent farm of the year recipi-
ents such as Kevetta Farms,
outside Dansville; LeFeber
Farm in Avon, Howlett Farms
in Avon, Leg Up Stables in
Geneseo, Triple H Farms in
Geneseo, Macauley Farms in
Groveland, T. Joseph Swyers
Farm in Ossian and Mulligan
Farm in Avon.
Cathy and Rich said they
plan to keep on doing what
they have been doing and that
is to deliver a good product to
people and celebrate both a
love of food and love of com-
munity.
“All of our grand kids have
grown up here, all seven of
them, and the customers re-
ally enjoying coming in and
seeing them grow,” Cathy said.
“When they walk in we all say
‘hi’ and ‘how are you doing’
and we end up talking to them
and getting really close to a lot
of them. They love it and we al-
so love it.”
4376 Lakeville Road,
Route 20A, Geneseo
585-243-3174
www.drkochortho.com
10 • Thursday, October 13, 2022 Livingston County Chamber 2022

Farmer-Neighbor Event celebrates Livingston County agriculture

By BRENDAN MCDONOUGH people realized during the pan- a movement before then, but could not get to the shelves and tually care a little bit and if I can
bmcdonough@livingstonnews.com demic is that they cared about when people started seeing vid- that sort of thing it really made get from my neighbor instead
HEMLOCK – Many people where their food was coming eos of milk being dumped and people think about ‘where does of California than that is pretty
came out to the Hemlock Fair- from,” Mulligan said. “It was produce going bad because it my food come from’ and ‘I ac- cool’.”
grounds on Aug. 14 to celebrate
Livingston County’s leading in-
dustry and enjoy a hot meal. It
was all part of the annual Farm
to Neighbor Event presented
by the Livingston County Area
Chamber of Commerce and
Livingston County Farm Bu-
reau.
The Chamber has been host-
ing for the past 25 years the
event that recognize the im-
portance of agriculture in Liv-
ingston County and its affect on
local communities.
“We pull together people
who are supportive of agricul-
ture which is the biggest indus-
try in the County. It is a really
great event to celebrate that
and also to celebrate the impor-
tance of agriculture to the coun-
ty of Livingston,” said Living-
ston County Farm Bureau Vice
President Claire Mulligan.
The highlight of the event
was to honor J&A Farm Mar-
ket in Avon with the Livingston
County Farm of the Year award.
The evening also included a se-
lection of speakers who talked
about developments in agricul-
ture and government.
Livingston County is divided
into three agricultural districts,
including more than 225,000
acres of farmland. About 52%
of Livingston County is includ-
ed in the Agricultural Districts
Program. It is the number one
industry, but Mulligan said
breaking into the industry can
be difficult.
“It is hard to enter into the ag-
riculture industry. I would say
that land prices and just overall
input prices are really high and
there is a lot of consolidation
happening just like a lot of in-
dustries, but we have a very sup-
portive community here and I
think it is really encouraging to
see a lot of smaller farm market
businesses popping up in the
area. That is really great to see,
not just in Livingston but also in
other counties,” said Mulligan.
Mulligan said, it was only re-
cently that people have started
paying attention to what is in
the food they eat.
“I think one of the things that

Now is perfect time for experiential marketing
By Christina Metcalfe
Do you feel like your busi-
ness is just shouting into the
wind? Does it seem like the
time you spend on social
media is extensive but yields
few results? Are you sick and
tired of Zoom calls that take
too long and accomplish too
little?
If so, it might be time to
think about experiential
marketing.
Experiential marketing is
the act of creating a memo-
rable experience that will be
Creating a photo op is the simplest and most inexpensive form of experiential marketing
Livingston County Chamber 2022
associated with your brand.
Many smaller businesses
think of experiential mar-
keting as the type of thing
that businesses with Super
Bowl-esque budgets do.
And they’re right.
But that doesn’t mean that
you can’t create an experi-
ence for your customers on a
much smaller budget.
This article explains expe-
riential marketing and con-
tains a few ideas for how you
can make a large impression
on your ideal customer.
Why experiential
marketing and why now?
Quite simply, experiential
marketing makes an impres-
sion.
While posting the same old
kinds of posts to social me-
dia can get lost in the algo-
rithms, experiential market-
ing gives you a much larger
reach. When done correctly,
experiential marketing yields
strong word of mouth and so-
cial media shares from peo-
ple outside of your staff. It
causes a stir and gets people
talking about you.
Experiential marketing
also associates the good
feeling behind what you’re
doing with your brand, thus
improving your reputation
among your target audience.
And let’s be honest, we could
all use some good feelings
and pleasant surprises for a
change.
Easy experiential
marketing Ideas
The following are easy ex-
periential marketing ideas.
In order to make them their
most effective make sure you
communicate hashtags and
play up your brand in the ex-
perience.
Mary Schillinger-Cooke
Licensed RE Salesperson
C (585) 943-5896
11 Megan Drive Geneseo
(585) 371-5054
Greater Rochester • www.kb.com
2000 Winton Rd. S., Rochester, NY, 14618
Eash office is independently owned and operated.
Thursday, October 13, 2022 • 11
PHOTO OPS
This is the simplest and
most inexpensive form of ex-
periential marketing.
If you have a brick and
mortar location, create a
photo op outside of your
business. This can be some-
thing as simple as an over-
sized chair, an inflatable
item, or an enticing back-
drop.
Make sure you have a sign
nearby or some effective
branding so that when peo-
ple are taking pictures of
themselves at your photo op,
and posting them to social
media, your branding is seen.
GAMES
Games are incredibly ef-
See MARKETING T12
12 • October 2022 Livingston County Chamber 2022
Marketing
From T11
fective because they’re fun
and people love to record
themselves while they’re do-
ing them.
Common popular games
are scavenger hunts, “Find
the ...” and image Bingo
(where you take pictures of
suggested places on the Bin-
go card).
But you can use anything
that invites participation and
has a low cost of entry such
as anyone with a phone can
participate.
MOMENTS
Creating moments that
people remember is also a
part of experiential market-
Take a look at this fun, branded mode of transportation. ing.
Several years ago flash
mobs were all the rage. Now,
with social distancing, you
Experiential marketing should bring about a positive experience may need to find something
that customers will share with their loved ones and far beyond. that involves people saying
farther away from one anoth-
er.
But your aim here is sim-
ple. You are looking to be the
subject of someone’s dinner
conversation or social media
post. This could involve giv-
ing random strangers a sam-
ple of your product offerings
in a memorable way or hand-
ing out Golden Tickets for a
special tour of your facility.
Whatever you decide to do
you want it to surprise and
delight your target audience.
Remember, experiential
marketing doesn’t have to in-
volve a Super Bowl halftime
show nor does it take that
kind of budget.
Experiential marketing
is not so much about what
you do but the outcome of
what you do. You want it to
be something the person
doesn’t see every day and it
should bring about a positive
experience that they’ll share
with their loved ones and far
beyond.
Livingston County Chamber 2022 Thursday, October 13, 2022 • 13
14 • Thursday, October 13, 2022 Livingston County Chamber 2022

LIVINGSTON COUNTY CHAMBER OF COMMERCE PHOTOGRAPH LIVINGSTON COUNTY CHAMBER OF COMMERCE PHOTOGRAPH
“Lunch Bunch” participants gather at Deer Run Winery in Geneseo. “Lunch Bunch” participants gather at Glen Irish Inn in Letchworth State Park.

Join Chamber members for ‘Lunch Bunch’

Members of the Living- Winery in Geneseo and the tured a special tour of the his- rant, Lakeville. been hosting weekly “Lunch
ston County Area Chamber Glen Iris Inn in Letchworth toric country inn. If your restaurant would like Bunch” events at Livingston
of Commerce are invited to State Park. The Sept. 28 gath- Upcoming gatherings in- to host a Lunch Bunch, please County restaurants since May
the “Lunch Bunch” with the ering at Glen Iris Inn includ- clude Oct. 27 at Macfadden’s email Melissa at melissa@liv- 2021.
Chamber every Wednesday. ed members of the Wyoming Coffee Co., Dansville; Nov. 17 ingstoncountychamber.com. Watch the Chamber’s social
The weekly gatherings, County Chamber and Com- at Applebee’s, Geneseo; and The Livingston County Ar- media pages and website for
hosted by venues around Liv- merce and Tourism and fea- Dec. 28 at Leisure’s Restau- ea Chamber of Commerce has upcoming locations.
ingston County, began in May.
The informal lunches are
a great way to connect, chat,
share updates, enjoy lunch,
and check out restaurants
LIVONIA-LAKEVILLE PHARMACY
Your Hometown, Independent Full Service Pharmacy
throughout the county. Par-
ticipants also learn the history 5975 Big Tree Road • Lakeville
and details about these dining
gems. Gifts • Fingerlake Coffees • Candies • Jewelry
The Chamber posts the lo- Time & Again Shea • Village Candles • Robert Rothchild Dips
cation and members are wel-
come to RSVP or just drop in.
Recent “Lunch Bunches”
have taken place at Deer Run
346-5615
 Livingston County Chamber 2022 Thursday, October 13, 2022 • 15

Share your career experience with students

Your motivation and en-
ergy can guide the emerging
workforce into rewarding ca-
reers in local communities.
The Education to Employ-
ment division of the Living-
ston County Area Chamber of
Commerce is actively seeking
career presenters to engage
with students at the elemen-
tary, middle, and high school
levels to share their expertise.
Students learn from indus-
try professionals about a typ-
ical day in the world of work,
the skills needed for success,
the courses they can take in
school that will benefit them,
and which pathways into the
career will provide them with
a good return on investment.
The ability to learn how
their skills and abilities are
suited to particular fields in-
creases students’ self confi-
dence and desire to explore
opportunities more deeply.
These interactions occur
in a variety of formats, in-
cluding: Lunch and Learns,
Career Days, Career Pathway
Presentations in targeted
courses (business, engineer-
ing, science, etc.), Junior
Achievement lesson delivery
and more. Typically, these
are one-time, 30- to 60-min-
ute, in-person engagements
with attendance of 10 to 25
students.
Presenters from all in-
dustry sectors are welcome
to participate: agriculture,
agribusiness, architecture,
arts, business management
and professional services,
communication, education,
health care, hospitality/tour-
ism, human services, govern-
ment and public administra-
tion, information technology,
law or public safety, mining,
manufacturing, skilled trades
and more.
Companies benefit by par-
ticipating because interact-
ing with the student popu-
lation increases their brand
zation. There is a direct abili-
ty to strengthen and mold the
emerging workforce.
Also, sharing information
regarding the pathways to
careers that offer the best re-
turn on investment reduce
student debt load.
Speakers engage students
in meaningful conversa-
tion, providing greater clar-
ity about the breadth of op-
portunities available to the
emerging workforce.
HOW TO BECOME
A CAREER PRESENTER
Take the next step, share
your interest in becoming
a career presenter today by
visiting https://www.liv-
ingstoncountychamber.
com/career-presenters-en-
Click this QR code to learn more information about how to gage-with-students/ or click
become a career presenter and share your expertise with the QR code the accompanies
students at the elementary, middle, and high school levels. this story, watch the webi-
nar, download the presenter
recognition within the com- aware of the opportunities guidelines, and complete the
munity as students become that exist within each organi- form.

MATERIALS is poud to be a
LOCALLY OWNED & OPERATED American Company!
Concrete | Asphalt
Sand | Gravel - Crushed Stone
Pickup | Delivery
Dump Truck & Slinger Services
Paving Services

Call 585-657-8000 for all your material and trucking needs!

16 • Thursday, October 13, 2022 Livingston County Chamber 2022