COMPANY NAME –

TCS(Tata Consultancy
Services)

Made by-
 PRIYA KUMARI
 SNEHAL NANOTE
 URVI GOUTAM
 POOJA PATIL
 SUBHADIP RAJAK
 TEJAS PATIL
 ARYIL SRIVASTAVA
 MOHD. REHAN
SIDDIQUI
 INDEX

 COMPANY INTRODUCTION

 ORGANIZATIONAL CULTURE

 ITS COMPETITIVE ADVANTAGE

 FACTORS INFLUCING OF THE

COMPANY

 SOCIAL RESPONSIBILITY

 CONCLUSION

 BIBLIOGRAPHY
 INTRODUCTION

TCS is the second largest Indian Company by market

capitalisation and is among the most valuable IT service brands worldwide.
In 2015, TCS was ranked 64th overall in the Forbes "World's Most Innovative
Companies" ranking, making it one of the highest-ranked IT services companies
and a top Indian company.

As of 2018, it is ranked eleventh on the Fortune India 500 list. In April 2018,
TCS became the first Indian IT company to reach $100 billion in market
capitalisation and the second Indian company ever (Reliance Industries
achieved it in 2007) after its market capitalisation stood at ₹6.793 trillion
(equivalent to ₹7.7 trillion or US$97 billion in 2020) on the Bombay Stock
Exchange.

In 2016–2017, parent company Tata Sons owned 72.05% of TCS and more than
70% of Tata Sons' dividends were generated by TCS. In March 2018, Tata Sons
sold stocks of TCS worth $1.25 billion in a bulk deal. As of 15 September 2021,
TCS has recorded a market capitalisation of US$200 billion, making it the first
Indian IT firm to do so.

It business solutions and outsourcing organization that delivers real results to

global businesses, with a high level of certainty TCS offers a consulting-led,
complete and integrated portfolio of IT and IT-enabled services delivered
through its unique Global Network Delivery Model recognized as the
benchmark of excellence in software development.

Founded in 1968 as part of the Tata group, TCS is headquartered in Mumbai,

India and is a public limited company, listed on the National Stock Exchange
(NSE) and Bombay Stock Exchange (BSE) in India. In FY 2011, TCS reparted
consolidated revenues of USD 8.2 billion business solutions and outsourcing
organization that delivers real results to global businesses.

 Tata Consultancy Services (TCS) is an Indian multinational information

technology (IT) services and consulting company with its headquarters in
Mumbai.

 It is a part of the Tata Group and operates in 150 locations across 46

countries.

 In July 2022, it was reported that TCS had crossed 6 lakh or 600,000
Employees worldwide.
 ORGANIZATIONAL CULTURE
Understanding an organization’s culture from an employee as well as
management point of view is as important as understanding one’s own job
profile and responsibilities to perform well in any structural setup. Given the
continuously changing environment, employee insights on his or her work
culture is very important for an organization to best define and upgrade its role
and objectives.

To call for successful implementation of these objectives, it is pertinent to

emphasize the importance of culture in motivating and maximizing the value of
its human and intellectual assets.

Organizational culture can be defined as the pattern of shared values, beliefs,

and assumptions considered being the appropriate way to think and act within
an organization.
Seven key characteristics of what the organization values capture the essence
of culture:
Organization

TATA Consultancy Services (TCS)

Culture of TCS relevant from the employees’ perspective:

The Culture of TCS is observed to be highly ethical as is the case with most
TATA Group Companies. The culture according to the various interviews was
found to be highly networked although the job responsibilities and positions of
employees were clearly defined. This helped the employees settle down in the
organization quickly and effectively along with giving providing them the
autonomy to bring out the best in themselves due to highly networked nature
of the environment. This is well exemplified by the fact that even the CEO of
the company is addressed by his first name. The culture of TCS is also the one
that supports growth and learning by providing and facilitating platforms for
individuals to innovate and experiment even if that is not a direct requirement
of their project. One of the most striking feature of this company is that
employees are referred to as associates and not ’employees’. This reflects the
pride the company wants to experience in being ‘associated’ with the
concerned individuals and holds them as important and superior as the
company itself. However since TCS is huge organization with approximately
170,000 employees, many-a-times underutilization of human resources is
observed before the project allocation. Hence periods of inactivity is observed
in such cases. The size of the company and it’s well defined hierarchy is
centralized at higher management level and localized at domain or vertical
level. The company is also studied to be too customer driven even when it’s
not a part of the customer requirement or specification
This is the detailed sustainable competitive advantage of TCS India which will discuss the sources
which gives edge to Tesco over its competitors

An information technology company, Tata Consultancy Service TCS has achieved remarkable
competitive edge not only in its home country India but has expanded its software business
successfully at global level as well. TCS has only followed one theme up till now and that is growth.

Trusted Partners:

Since TCS is part of TATA group, a symbol of trust and success in India, this partnership gives the
company an edge for its business. The TATA brand operates in diversified industries as
telecommunication, energy, engineering and consumer goods giving TCS a stronger brand image.
Strategic partners like Oracle, IBM and SAP help TCS to provide remarkable integrated IT solutions.

Global Presence:

TCS has become a growth engine in the Indian IT industry by making an effective use of its global
presence and geographic location. The consultants are spread across the world in the delivery
centers present in 47 countries. This presence makes the competencies available for successful
application of projects.

Global Network Delivery Model:

The GNDM developed by TCS is considered a benchmark in the history of software development.
With this model, TCS is able to provide consultation in the areas of engineering, IT, infrastructure
and assurance services. The company is able to provide customers the same experience and lower
cost globally with this strategic delivery concept maintaining high quality services.

Innovation Labs:

Being an essential to the competitiveness, the artificial intelligence has been successfully adopted by
TCS in its 19 innovation labs which will bring a dramatic change by 2020 by delivering real results to
the global business. The successful implementation of Al has improved all the business functions of
marketing, finance, and HR and customer service. These labs have strong network relationships with
the new start-ups and partners for developing Innovative solutions.

Well Defined Disaster Management:

The disaster management plan is mutually defined to the TCS customers. In case of any disaster like
undersea cable fault, the internet traffic is diverted to the alternate routes. This ensures the
continuity of TCS business.

Highly Skilled Workforce:

Indian market comprises of highly skilled people and TCS has made an effective use of this asset for
building an intellectual property for expanding its footprint to the customer organizations. The staff
utilization rates are higher than average. The company has remained successful for attracting and
retaining its employees in all the global markets.

TCS is now emphasizing on simplification of business process to IT infrastructure which will turn out
to be a state of the art transformation by making use of artificial intelligence and robotics in near
future
 FACTORS INFLUCING OF THE COMPANY

PESTLE Analysis of Tata Consultancy Services (TCS) analyses the brand on its
business tactics. Tata Consultancy Services (TCS) PESTLE Analysis examines the
various external factors like political, economic, social, technological (PEST)
which impacts its business along with legal & environmental factors. The
PESTLE Analysis highlights the different extrinsic scenarios which impact the
business of the brand.

PESTLE analysis is a framework which is imperative for companies such as Tata

Consultancy Services (TCS), as it helps to understand market dynamics &
improve its business continuously. PESTLE analysis is also referred to as PESTEL
analysis.

Let us start the Tata Consultancy Services (TCS) PESTLE Analysis:

Political Factors:

The political factors in the Tata Consultancy Services (TCS) PESTLE Analysis can
be explained as follows:

Tata Consultancy Services (TCS) has established a dominant position in the

domestic market. Although the positioning of the firm is strong is India, it still
depends largely upon North American and European markets. At the time of
the Brexit the company focused on areas such as immigration and passport
controls on the airports, Custom excise reporting and cross border market
access. The European Union makes up more than 20% of the revenues for the
firms. 10% of the pound value fell after the referendum regarding UK’s
decision to leave EU was announced. Many companies in Europe had
postponed their software spending. Even the long-term…
Economic Factors:
Below are the economic factors in the PESTLE Analysis of Tata Consultancy
Services (TCS):
As mentioned in the annual report the TCS’s revenue has exceeded the figure
of $20 billion, which is almost 20 times than that in the last 16 years.
They have established a strong market position in terms of securing the rank of
being the first Indian company to have a market capitalization of $100 billion in
the last ten years. Tata Consultancy Services (TCS)has always followed an
unconventional path for creating differentiated strategy, creating its market
success and allocating the capital. They truly believe in the company’s ability to
maintain the high revenue growth as well as the profitability of the firm over
the longer period. The revenue growth of the firm has increased with a CAGR
of 12.4%. They were awarded with the honor of being the fastest growing
brand in IT services worldwide by Brand Finance.
Social Factors:
Following are the social factors impacting Tata Consultancy Services (TCS)
PESTLE Analysis:
Over the years of its operations, Tata Consultancy Services has gained
expertise into the area of establishing and retaining the existing customers.
They have designed certain set of features which are quite unique to the
company which has helped them in gaining popularity among its current set of
clients. They provide a good work life balance to the employees. Although the
company has been criticized for many levels of hierarchy in the organization.
Nevertheless, the company has established a very strong financial presence
across its areas of operations which provides its client with a certain level of
confidence in the company. Since India is alrea…
Technological Factors:

The technological factors in the PESTLE Analysis of Tata Consultancy Services

(TCS) are mentioned below:
Tata Consultancy Services (TCS) attributes the success of the company towards
its investment in technology and the preference given by the company to
innovation. The company collaborated with Singapore Airline Operations
Solution, in order to change the ground operations with the help of digital
technologies which would further improve operational efficiency and provide
an enriched customer experience. They further launched an Intelligent Power
Plant Solution in order to digitally transform operation with the help of power
utilities, by combining AI, IoT and Digital Twin technologies. The company also
revealed the Machine First De…
Legal Factors:
Following are the legal factors in the Tata Consultancy Services (TCS) PESTLE
Analysis:
TCS has been held responsible for stealing data in the past. The case was filed
by Computer Science Corporation where Tata Consultancy Services was held
responsible of fraudulently accessing content to construct an insurance
platform. According to CSC, the company was abusing its authority while
accessing the codes. The company further alleged that some TCS employee
copied and then pasted some part of CSC’s insurance source code. They were
of the view that the employee not only copied the code but sent it colleagues
through e-mail. In return CSC mentioned that they wanted TCS to compensate
them for damages suffered. The case is quite similar to one thatwas filed
against the company in the past, where they were accused by Epic Systems.
TCS had lost the case where the company suffered from heavy penalties of up
to $420 million
Environmental Factors:
In the Tata Consultancy Services (TCS) PESTLE Analysis, the environmental
elements affecting its business are as below:

Tata Consultancy Services truly believes that providing equitable access to

financial services to the poorest of states can act as a direct bridge out of
poverty. TCS launched a financial inclusion network which plays a major role in
order to bring about a banking revolution.
 CORPORATE SOCIAL RESPONSIBILITY

Vision: Empower communities by connecting people to opportunities in the

digital economy.

Mission: Build equitable, sustainable, and

inclusive pathways to opportunities for

all - especially youth, women, and marginalized groups

The CSR initiatives of the Company are executed by a skilled team who ensure impact-focused
implementation, monitoring, and reporting. Successful adoption of programs is evidenced by the
following impact achieved in its strategic programs:

23,800 rural youth employed through Youth Employment Program.

325,000 villagers supported with digital services by 466 BridgeIT entrepreneurs.

1.07 million individuals, including over 70,000 prison inmates, made literate though the Adult
Literacy Program.

Year CSR Spending :

2020-21 Rs. 664 Crores

2019-20 Rs. 600 Crores

2018-19 Rs. 542 Crores