Project report

On

“7’C of communication”

Som-lalit Institution Of Business Administration

Submitted by
Neha Jain
Payal Jain
Preksha Laddha

To
Ms.Khoshboo
(Managerial Communication)

 Defination Of Communication
Communication is a process of exchanging information and
meaning between or among indvidual through a comman
system of symbol, sign, word and behaviour.
 7’C Of Communication

(1) Clear - Be clear about the goal and purpose of your

message.
(2) Concise – Keep to the point and keep your message short
and simple.
(3) Concrete – Be clear , not fuzzy! Provide detail, but not
too much detail.
(4) Correct – Make sure your message is accurate and
grammactically correct.
(5) Coherent – Make sure your message flows well and laid
out logically.
(6) Complete – Ensure the recipient has everything they
need to understand.
(7) Courteous – Your message should be polite, friendly,
professional and open.
 Shop Name – Rami Brothers

Owner Name – Shail Rami

1) What types of 7’C they use to attract customer

We have asked so many questions know that what type of 7’C
they use to attract their customer after the answer of person. We
come to know that they have seen so many types of customers
some are genuinely want to buy something, some are come to
time-pass, some are come with the picture which they have on
Instagram and they just won’t that exact thing from shop and in
that we can say the owner use the clarity that shop owner cannot
provide exact same as they won’t to conveyance the customer,
and also some come with less information about the product and
they have to provide the information in (correct) and right facts,
knowledge and usage of product so that the customer can not go
in wrong direction and complete information about the product.
So that customer trust and buy the products.
In overall we can say that they use clear information about
product they sell to the customer. Completeness of information,
(concise) message short and simple so that the customer
understands concrete (clear) provide detail but not too much so
the customers understand, correctness, courtesy.
2) What C see they do not use?
After interviewing the shopkeeper searching, we come to know
that if we go on deeply understanding the owner somehow
uses all types of communication C’s.

3) Before we go on to what types of barriers faces by the

shopkeeper, we get brief knowledge about what is barrier and
what types of barrier are the

A communication barrier is anything that comes in the way of

receiving and understanding message that one sends to
another to convey his ideas, thoughts, or any other kind of
information.
 Lack of language
  Double speaks
 Regional accent
 Self-seeking message
 Poor listening
 Lack of feedback
we know there are so many types of customer in that some
are not willing to understand what shopkeeper is trying to
say and refers to buy anything, so we can say that here is
barrier of lack of involvement (lack of focus) of customer.
Sometime customer come in emotionally unstable situation
where shopkeeper faces barrier in communication like (poor
listening) not listening in that shopkeeper also in some case
not able to make customer understand what he want to try
to say in where we can say that we faces what to say and
how to say where we can say we faces lack of context
barrier during interview they owner said that customer
come ask for exact something as photo where they
sometimes do not know how to convince them that they can
not get the something the customer won’t use. In journal
the owner faces not so many barriers but very use barrier
faces by him after the interview and also based on our study.
4) How to overcome those barriers?
In study of over we can suggest that they can give their
message in simple manner so that the customer understand
easily and simple language and also, they shopkeeper make
himself understand so that he can easily explain what he won’t
to say and customer can understand easy.
There so many barriers the local store face life linguistical,
absence of context, lack of involvement physical, technical,
time, use of wrong channel or medium & so many.
 In many ways we can overcome those barriers easily, we can
use simple words, common language, right channel or
medium, right time understand way and more.