How to

analyse and
solve a
case?
1º Understand the business
and the industry
Pest Analysis: provides the context or “big picture”

● Political and regulatory: political stability and government

intervention
● Economic: policies have a great impact on business and
their expansion
● Socio-cultural: buying patterns
● Technological: level of R&D, automation, innovation...
Porter's Five Forces: provides competition info
SWOT Analysis: about company itself
Internal Questions: about company itself

● Mission and vision statements?

● Profitable?
● Trends and comparisons from financial data?
● How many people do they employ?
● What's stopping them from achieving their goals?
The 4 P's: about the product -and therefore the clients

● PRODUCT: what are you selling?

● PRICE: for how much?
● PLACE: where do you (or are you going to) sell it?
● PROMOTION: how are you going to increase awareness?
FINAL MAP: existing and potential relationships

● Agencies
● Suppliers
● Distributors
● Partnerships

Who can help the organisation implement the solution?

 2º Recognize and
understand the company's
issues (challenges)
Specific issues
After the analysis of the current position the company's
problems should come to light → important to address
them by their importance

1.Conduct your situational analysis

2.Make a list of every problem you can find
3.Start to group your issues into categories
4.Find out what connects the categories
Critical factors

The factors in the case that you identify as having

significant influence on the possible solution to the issue/s

● What does success look like for the organisation?

● If these factors are not met, your solution will not be
successful
3º Options and solutions
Different options

List all reasonable alternative options solutions (from the

analysis, research and own knowledge)

● Brief and objective analysis of each alternative solution

● Aim to be creative and imaginative, balanced by what is
realistic to be implemented
 4º Make your
recommendation
Your recommendation justified

● Clearly and concisely state your chosen solution

● Provide justification for it
● Make it clear that your solution addresses one or more
issues
● Explain how it will be implemented (timeline and
budget)
● Finally: What are the impacts of your solution?
5º Risks and Mitigations
R&M

Process of planning and developing methods and options to

reduce threats—or risks—to project objectives.

Five common strategies to address them:

1. Assume and accept risk
2. Avoidance of risk (implement product testing to avoid the risk of product failure)
3. Controlling risk (take actions to reduce or eliminate the impacts of identified risks)
4. Transference of risk (transfer the stain of risks to another party)
5. Watch and monitor risk (standard project review plan)