Laddylyn L.

Quiambao EAPP
G12-HUMSS A Sentence Outline

Wrigley’s Chewing Gum

1.
I. Wrigley’s chewing gum was developed as a premium to be given away with other product rather
than as primary product for sale.
II. As a teenager, William Wrigley Jr. was working for his father’s factory in Chicago. Selling soap.
II-a. The soap was not very popular with merchants because it was priced at 5 cents.
II-b. The selling price did not leave a good profit margin for the merchants.
II-c. Wrigley convinced his father to raise the price then cents and to give away a cheap umbrellas
as a premium for the merchants.
III. This worked successfully, conforming to Wrigley that the use of premium was an effective sales
tool.

2.
I. Wrigley established his own company.
II. In his company he was selling soap as a wholesaler, give baking soda as a premium, and using cook
book to promote each deal.
II-a. Over time, the baking soda and cook book became popular than the soap.
II-b. Wrigley began a new operation selling baking soda, he soon decided on chewing gum.
III. Wrigley realized that the demand for premium was stronger than the demand for the original
product.
III-a. He created the Wm. Wrigley Jr. Company to produce and sell chewing gum.

3.
I. Wrigley started out with two brands of gum.
II. Vassar and Lotta gums, and soon introduced Juicy Fruit and Spearmint.
II-a. The latter two brands grew in popularity.
II-b. The first two were phased out.
III. Juicy Fruit and Spearmint are the two of Wrigley’s main brands to this day.
Laddylyn L. Quiambao EAPP
G12-HUMSS A Topic Outline

Wrigley’s Chewing Gum

1.
I. “premium product: Wrigley’s chewing gum”
II. “Wrigley works at his father’s factory” “sells soap”
II-a. “soap was not popular” “pricey for merchants”
II-b. “did not leave a good profit”
II-c. “convince his father to raise the price” “give away cheap umbrellas as premium”
III. “worked successfully” “premium was an effective sales tool”

2.
I. established company
II. In his company
wholesaler: soap
premium: baking soda
for promotion: cook book
II-a. popular: baking soda and cook book
II-b. new operation: selling baking soda
soon decided: chewing gum
III. Wrigley’s realization: the demand for premium was stronger than the demand for the original
product
III-a. created Wm. Wrigley Jr. Company: produce, selling chewing gum

3.
I. started out with two brands of gum
II. gum brands: Vassar, Lotta
soon introduced: Juicy Fruit, Spearmint
II-a. popular: Juicy Fruit, Spearmint
II-b. phased out: Vassar, Lotta
III. Wrigley’s main brands: Juicy Fruit, Spearmint