1-Yr Value

Brand Value Change Brand Revenue

Brand Industry ($ billions) (%) ($ billions)
Accenture Other 9.7 10 30.4
Adidas Other 8.4 23 14.5
Allianz Financial Services 6.9 5 130.8
Amazon.CTechnology 14.7 44 60.6
American EFinancial Services 18 5 33.8
Audi Automotive & Luxury 10.9 1 55.2
AXA Financial Services 5.6 10 149.3
Bank of Am Financial Services 7.7 -9 83.3
Boeing Other 6.4 12 81.7
Burberry Automotive & Luxury 5.5 13 3
Canon Technology 8.7 -11 41.8
Caterpillar Other 8.5 21 65.9
Chanel Automotive & Luxury 7 13 4.4
Chase Financial Services 6.3 -9 56.8
Coach Automotive & Luxury 10.5 1 5.1
Colgate Consumer Packaged Goods 7.9 7 3.9
Credit SuisFinancial Services 5.7 -9 42
Danone Consumer Packaged Goods 11.1 13 13.3
Dell Technology 6.4 -23 56.9
Ebay Technology 8.5 14 6.3
Ericsson Technology 5.9 -35 34.6
ESPN Other 12.9 12 10.4
Estee LaudConsumer Packaged Goods 5.4 15 4.4
Facebook Technology 13.7 4 5.1
FedEx Other 5.8 10 44.3
Ford Automotive & Luxury 10.6 34 130
Fox Other 10.2 20 11.7
Frito-Lay Consumer Packaged Goods 11.6 6 11.1
General EleOther 34.2 2 132.1
Gillette Consumer Packaged Goods 18.3 9 8
Goldman SFinancial Services 6.8 -15 41.7
Google Technology 47.3 26 43.5
Gucci Automotive & Luxury 12.1 1 4.7
H&M Other 16.1 12 18.3
Heineken Other 7 7 6
Heinz Consumer Packaged Goods 5.6 2 4.4
Hermès Automotive & Luxury 9.3 20 4.5
Hewlett-PaTechnology 15.3 -16 119.9
Home Depo Other 10.1 12 74.8
HSBC Financial Services 15.2 0 104.9
Hyundai Automotive & Luxury 6.5 21 49.7
IBM Technology 50.7 5 104.5
IKEA Other 11.5 5 35.5
ING Financial Services 5.7 8 118.7
Intel Technology 30.9 -4 53.3
J.P. MorgaFinancial Services 9.1 -30 43.1
John DeereOther 6.4 14 36.2
Kellogg's Consumer Packaged Goods 8.7 -6 7.1
Kraft Consumer Packaged Goods 9.1 -10 7.1
Lancome Consumer Packaged Goods 6.2 13 4
Lexus Automotive & Luxury 7 1 18.7
L'Oréal Consumer Packaged Goods 16.9 16 10.6
Louis VuitAutomotive & Luxury 28.4 16 9.4
Marlboro Other 16.6 9 23.6
MastercardFinancial Services 7.4 8 7.4
McDonald'Other 39.4 5 88.3
Microsoft Technology 56.7 4 77.8
MTV Other 5.6 -7 3.1
Nestle Consumer Packaged Goods 11.8 18 11.3
NIKE Other 18.2 14 23.7
Nintendo Technology 8 -39 7.6
Nissan Automotive & Luxury 6.9 17 108.5
Nokia Technology 7 -55 38.8
Pampers Consumer Packaged Goods 9.6 12 10.4
Philips Other 7.1 14 31.9
Porsche Automotive & Luxury 5.7 16 17.8
Prada Automotive & Luxury 7.1 23 3.4
Ralph LaurOther 6.4 28 6.4
Rolex Automotive & Luxury 7.4 14 4.5
Santander Financial Services 6 -2 57.3
SAP Technology 19.6 28 20.3
Siemens Other 13.7 1 100.6
Sony Technology 6.6 -20 69.5
Starbucks Other 6.9 9 13
Subway Other 5.7 17 18.1
Thomson ROther 9.6 -10 7.2
UPS Other 10.2 13 54.1
Verizon Other 19.3 0 115.8
Visa Financial Services 14.2 12 10.4
VolkswageAutomotive & Luxury 8.1 16 145.7
Wells FargFinancial Services 9 -14 91.2
Zara Other 9.4 11 13.5
2
A. Crosstabulation
Industry 0-10 10-20 20-30 30-40 40-50 50-60
Automotive & Luxury 10 4 1
Consumer Packaged Goods 7 5
Financial Services 11 3
Other 14 10 2
Technology 7 4 1 1 2
Total 49 26 1 3 1 2

B. Frequency Distribution of Industry

Industry Frequency
Automotive & Luxury 15
Consumer Packaged Goods 12
Financial Services 14
Other 26
Technology 15
Total 82

C. Frequency Distribution of Brand Value

Brand Value Frequency
0-10 49
10-20 26
20-30 1
30-40 3
40-50 1
50-60 2
Grand Total 82

D.
 3

Total Industry Brand Revenue ($ billions) Count of Brand Rev

15 Automotive & Luxury 15
12 3 1
14 3.4 1
26 4.4 1
15 4.5 2
82 4.7 1
5.1 1
9.4 1
17.8 1
18.7 1
49.7 1
55.2 1
108.5 1
130 1
145.7 1
Consumer Packaged Goods 12
3.9 1
4 1
4.4 2
7.1 2
8 1
10.4 1
10.6 1
11.1 1
11.3 1
13.3 1
Financial Services 14
7.4 1
10.4 1
33.8 1
41.7 1
42 1
43.1 1
56.8 1
57.3 1
83.3 1
 91.2 1
104.9 1
118.7 1
130.8 1
149.3 1
Other 26
3.1 1
6 1
6.4 1
7.2 1
10.4 1
11.7 1
13 1
13.5 1
14.5 1
18.1 1
18.3 1
23.6 1
23.7 1
30.4 1
31.9 1
35.5 1
36.2 1
44.3 1
54.1 1
65.9 1
74.8 1
81.7 1
88.3 1
100.6 1
115.8 1
132.1 1
Technology 15
5.1 1
6.3 1
7.6 1
20.3 1
34.6 1
38.8 1
41.8 1
43.5 1
 53.3 1
56.9 1
60.6 1
69.5 1
77.8 1
104.5 1
119.9 1
Total Result 82
Count of Brand Revenue ($ billions)