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Point of Sale promotions
Merchandising products
Sense of urgency
Average spend per head of customer
Trolley
Drink coasters
Conduct
Self-service counters
Display cards /brochures
‫اﻟﻌروض اﻟﺗروﯾﺟﯾﺔ ﻓﻲ ﻧﻘﺎط اﻟﺑﯾﻊ‬
‫ﺗروﯾﺞ ﻟﻠﻣﻧﺗﺟﺎت‬
‫اﻟﺷﻌور ﺑﺎﻹﻟﺣﺎح‬
‫ﻣﺗوﺳط اﻹﻧﻔﺎق ﻟﻛل ﻋﻣﯾل‬
‫ﻋرﺑﺔ‬
‫اﻟوﻗﺎﯾﺎت ﻟﻠﻣﺷروﺑﺎت‬
‫ﺳﻠوك‬
‫ﻋدادات اﻟﺧدﻣﺔ اﻟذاﺗﯾﺔ‬
‫ اﻟﻛﺗﯾﺑﺎت‬/ ‫ﺑطﺎﻗﺎت اﻟﻌرض‬
Personal Presentation Merchandising
How would you promote your F&B operation?
1. Personal Presentation

What positive points can

you identify from this lady
and gentleman in terms of
personal presentation?
•Proper grooming and hygiene (special attention to hands, smell
and breath).
•Well-ironed uniform worn as per required standards and shoes
must be comfortable and clean (plain, neat design).
•Sufficient sleep and healthy lifestyle to cope with workplace
stress.
•Women to have light make-up with adequate nail varnish.
•Proper body language (especially no chewing of gum, scratching
face or touching hair as well as proper posture).
 NON-VERBAL COMMUNICATION:

•Personality
Staff must be tactful, polite and a good humored.
•Attitude to customers
Be attentive but not intrusive at all times during the service sequence.
•Conduct
Staff conduct should be impeccable at all times, especially in front of
customers whether in restaurant or out of it (with uniform on).
•Sense of urgency
This should be promoted by management by displaying a ‘do as I do’ attitude
What specific merchandising techniques can you see in this image from a
restaurant in Hilton – Jeddah?

“Merchandising relates mainly to

point-of-sale promotion. Its main
role is to improve the average
spend per head of the customer.
It is also used to promote
particular services or goods.”
(Cousins et al., 2014, p. 387)
Food and beverage merchandising that may appeal to a guest:

•Aromas
•Bulletins/blackboards/floor stands
•Directional signs
•Display cards/brochures
•Trolleys (sweets or pastries for example)
•Other customers’ food/drink.
•Drink coasters and placemats
•Menus or posters
•Buffets/salad bars, self-service counters
•Displays of food and drinks (table set ups and service styles)
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