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ISSN: 0972-7175
AN OVERVIEW OF BRANCHES AND ATMS OF COMMERCIAL BANKS IN INDIA
ABSTRACT
Banking sector play a key role in economic development of the nation which help to accelerate
money from one place to other and also facilitate industrial and rural development in the regional places.
The banking sector worldwide is becoming more determined strategically besides making enormous
advancement in technology. This is helping them to meet customer expectations while also defending
market share against growing competition. Customers taste and demands are changing frequently due to
technological development. The banks were finding it difficult to participate with the international banks
in terms of the customer service without the use of the information technology and computers. The use of
the modern innovation and computerization of the banking sector of India has increased many folds after
the economic liberalization of 1991 as the country's banking sector has been visible to the world's market.
This paper made an attempt to explore an overview of branches and ATM of commercial banks in India
KEYWORDS: Banking sector, economic liberalization, customer expectations, rural development, on
site and off site ATM, Innovative practices.
INTRODUCTION
The worldwide banking sector is becoming both more intentionally determined and
technologically superior to respond to consumer expectations while trying to protect market share against
an increasing arrangement of competitors. A great deal of prominence is being placed on digitizing core
business processes and reassessing organizational structures and internal talent to be better prepared for
the future of banking. Business innovation practices are unavoidable in banking industry due to
technological development and global competition. Introduction of new and appropriate services will
attract the customers which will help to retain and sustain in the markets. The pace of development for the
Indian banking industry has been incredible over the past era and the future growth of India’s banking
sector will remain high. India’s financial services sector will enjoy generally strong growth during coming
years, determined by rising personal incomes, corporate restructuring, financial sector liberalization and
the growth of a more consumer-oriented, credit-oriented culture. Therefore every commercial bank
attempts to implement innovative services, process and methods to establish themselves as a consistent
competitor industry. But due to certain constrains, commercial banks particularly public sector banks fail
to introduce innovation in practice. With this aspect there is a need of understanding branches and ATMs
of the banking sector in India.
REVIEW OF LITERATURE
Gunaseelan.S., & Kalaiselvi.K. (2021). Commercial bank branch and its importance at this
economic juncture from reviewing previous studies, commercial banks and national inflations and the real
growth of .The authors have revealed that commercial banks are playing the important role in the financial
inclusion are obviously understood by the authors.
Deshmukh.M.S., & Rupesh Pawar. (2016). The scheduled commercial banks play a very
important role in the growth and development of the economy. It provides finance and credit to rural
people by opening branches in backward areas.
11% 8% 2011-12
8% 2012-13
11% 2013-14
9%
2014-15
11%
10% 2015-16
11% 2016-17
10%
11% 2017-18
2018-19
20,000
15,000
9,482
10,000
6,329 6,562
5,024 4,651 4,0643,0734,281
5,000 3,1722,874 1,833 2,4322,8313,2542,3701,526 2,002
0
Total
2010-11
4%
13% 6% 2011-12
7% 2012-13
2013-14
13% 8%
2014-15
2015-16
10%
14% 2016-17
2017-18
11%
2018-19
14%
2019-20
2010-11
5%
16% 6% 2011-12
7% 2012-13
8% 2013-14
15%
2014-15
9%
2015-16
13%
10% 2016-17
11%
2017-18
Total
Total
5%
2010-11
14% 7% 2011-12
8% 2012-13
12% 2013-14
9%
2014-15
12% 10% 2015-16
12% 11% 2016-17
2017-18
2010-11
10% 10% 2011-12
10% 2012-13
10%
2013-14
9% 2014-15
11%
2015-16
9%
11% 2016-17
10% 2017-18
10%
2018-19
CONCLUSION
Indian banking industry is one of the well structured with regulatory authorities for their smooth
functioning in the country. After nationalization of 20 commercial banks in India, it transforms many
changes in the socio – economic development through flow of money from one hand to another.
Commercial banks become more vibrant and modern with respect to new economic policy initiated in
India in 1991. Commercial banks were computerized and information and communication technology
banking services into user friendly and quick access manner. During 2000, more ATMs were installed to
deliver funds transfer in a accessible manner. At present 2.13 Lakhs ATMs by banks of its 1,54,485
branches, 42 foreign banks 10 small finance banks are also available in digital mode that provide all senior
like physical banks. Therefore, it is concluded that ATMs and branches of commercial banks are
significantly contributing to the socio-economic development of the country.
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