CUTTING-EDGE

RESEARCH IN BUSINESS

Dr.C.PARAMASIVAN,Ph.D.
Assistant Professor of Commerce
Thanthai Periyar Government Arts and Science College (A)
Tiruchirappalli -23, Tamil Nadu
 CUTTING-EDGE RESEARCH
Being involved in cutting-edge research means
that your work involves pushing the edge of
human knowledge by making new intellectual
contributions to your field and helping to extend
the state-of-the-art.

People doing cutting-edge research are usually

employed by universities or corporate R&D labs
or government labs.
 CUTTING EDGE INVOLVES

•TECHNOLOGY

•ADVANCEMENT

•EFFICIENCY INNOVATION
•IMPROVEMENT

•DEVELOPMENT

•NEW KNOWLEDGE
 INNOVATION RESEARCH

• Innovation Research involves looking for

solutions – either to known, or sometimes to
undefined needs.
• There are gaps or white spaces in the market
where new products or services can radically
make a difference to consumers or businesses
while creating financial benefits to the creators.
 PRAGMATIC APPROACH TO RESEARCH (MIXED
METHODS)

•Pragmatic researchers is freedom to

use any of the methods, techniques
and procedures typically associated
with quantitative or qualitative
research.
 TRIANGULATION
• Triangulation is a common feature of mixed
methods studies. It involves, for example:
• the use of a variety of data sources
• (Data triangulation)
• the use of several different researchers
(Investigator triangulation)
• the use of multiple perspectives to interpret the
results (Theory triangulation)
• the use of multiple methods to study a research
problem (Methodological triangulation)
CONCEPTUAL INNOVATIONS IN RESEARCH

•Contemporary Nature
•Multi Dimensional / Trans Disciplinary
•Multiple Case Studies
•Core Subject Approach
•Approach Or Theory Or Model Contribution
•Application Oriented
 INNOVATION IN TITLE

•Remove Prefix and Suffix

• Avoid too lengthy title
•Justification for the title

• Alternative to title
INNOVATION IN RESEARCH PROBLEMS /
ISSUES

•Social Relevance/ Impact

•Implications
•Uniqueness
•Importance
•Researchable
 INNOVATION IN RESEARCH METHODS

• Explorative Research Vs Explore in Research

• Experimental Research Vs Experiment in Research

• Quantitative Research Vs Quantity of Research

• Qualitative Research Vs Quality Research

• Historical Research Vs History of Research

• Analytical Research Vs Analyse in Research

• Descriptive Research Vs Describe Research

 INNOVATION IN REVIEW

•Avoid to Page Filling Purpose

•Recently involved studies ( less than
5 years)
•Table Format
• Author details – Nature of issue –
Result found- Gap Identified
•Meta Analysis
 INNOVATION IN DATA
COLLECTION

•Primary Data –Google Form/ Microsoft

Form /Social Media
•Secondary Data-Updated and
Authenticated Sources With Hyperlink
•Innovation In Questionnaire / Interview
Schedule
INNOVATION IN DATA ANALYSIS

•Compiles
• Compare
•Master Table
•Objective Based Master Table.
• ( Ex. Demographic Profile )
INNOVATION IN DATA ANALYSES

•Not Used SPSS

•Use Different And Appropriate Tools
With Justification.
•Quantitative description about data
•Scientific reliability with data
 INNOVATION IN FINDINGS,
SUGGESTIONS AND CONCLUSION

•Change Structure

•Only Limited Findings With Data

• Suggestions Based on Findings

Recommendations Based on
Suggestions Conclusion Based on
Suggestions / Recommendations.
 INNOVATION IN REFERENCES

•Only Cited Link

•Mention Method of Citation Format

Used.

•Hyper link of references

•Use DOI
INNOVATION IN EVALUATION PROCESS

•Upload in University Website

•Copy Right Protection
•Plagiarism with Similarity
•Open Access for 30 Days
•Accept Comments / Queries
•Submit Clarifications by candidate
•Conduct Viva in Online by University.
 FOCUS AREA IN CUTTING EDGE
RESEARCH
• Behavioural Finance
 Behavioural Asset Pricing
 Behavioural Decision Making
 Investor Sentiment
• Corporate Finance
 Dividend Policy
 Capital Structure
 Working Capital Management
 Alternative Finance
 Entrepreneurial Finance
• Financial Services
 Adoption of Contemporary Financial Services
 Financial Inclusion – Reach and Impact
 Role of Technology in providing Financial Services
 Merchant Banking and ICOs
 Innovation in Financial Services
 Impact of Regulations and Amendments thereof related to Financial Institutions and/or
Services
• Capital Market
 Stock Market Integration
 Stock Market Efficiency
 Innovative Instruments in Capital Markets
 Performance Measurement
 Economic Variables and Capital Market
 Investment Trading Strategies
 Volatility Modelling
• 
• ACCOUNTING

 Indian & Global Accounting Standards & Reporting Practices

 Quality of Financial Reporting

 Mandatory and Voluntary Disclosure Practices

 Forensic Accounting, Fraud – identification & detection

 Innovation and technology in accounting

 Corporate governance, disclosure, and accountability

 Accounting practices in family businesses

 Management Accounting and Control Issues

• Taxation

 Base Erosion and Profit Shifting

 Tax Planning, Tax Avoidance and Tax Evasion

 Income Computation & Disclosure Standards and the Ind-Accounting Standards

 Goods and Services Tax

• Economic Policies

 Indian Agriculture Study

 Rural Health

 Universal Health Coverage

 Economic Inequalities

 Rural Employment

 Gender Issues

 Evaluation of Public Policies Globalisation, trade and development

 Public Finance

 Environmental Economics

 Entrepreneurial Economics
• OPERATION MANAGEMENT

• Manufacturing Excellence

 Sustainable Manufacturing and Services Operations

• Supply Chain Management

 Supply Chain Analytics

 Reverse Supply Chain

 Healthcare Supply Chain Management

• Business Analytics

 Data Analytics

 Symbolic data analysis

 Application of data mining techniques

 Big Data

• Mathematical and Statistical Techniques Sustainable Manufacturing and Services Operations

 Decision making with MCDM methods

 Mathematical modelling and simulation of Business/Industrial problems

 Computational Statistics
• People Management
 Development Communication
 Print and Electronic Media
 Well-Being & Psychological Capital
 Work-Family Balance & Productivity
 Workplace Demographics & Gender Roles
• Higher Education
 Changing Paradigm of Higher Education
 Quality Assurance for Excellence in Pedagogy & Experiential
Learning in Higher Education
• STRATEGIC MANAGEMENT & ENTREPRENEURSHIP

• Strategic Management

 Innovation Management

 Firm Capabilities

 Emerging Technologies

 Startup Ecosystem

 Business Sustainability

 Healthcare Management

 Technology Innovation Management

• Entrepreneurship

 High Technology Entrepreneurship

 Entrepreneurship Education

 Social Entrepreneurship

 Transnational Entrepreneurship

 Healthcare Management

 Entrepreneurship Ecosystem and Stakeholder Interactions

• INFORMATION MANAGEMENT

• ICT & Society

 e-Governance,

 e-Commerce

• Enterprise Applications

 ERP, CRM, BI

• Emerging ICT Nuances

 Industry 4.0 (Analytics, Big Data, AI & ML, IoT etc), IT Security & Privacy
• HUMAN RESOURCE MANAGEMENT

 Employer branding and Talent Acquisition

 Human resource analytics for organisational sustainability

 Managing Gender Equity

 Ingratiatory Behaviour

 HRM and Technology, the Impact of AI

 Mental Well Being

 Digital leadership

 Career Mobility

 AI and Team Empowerment

 Reimaging Training

 Psychological Contract

 Triple bottom line & HRM

 Green HRM
• MARKETING

 Consumer Decision Making

 Marketing Analytics for Business

 Online Retailing

 Sustainable Marketing

 Buyer-Seller Relationships

 Marketing through Digital Channels

 Co-creation with Customers

 Non-Profit Marketing

 Strategic-Social Marketing

 Role of Media in changing times

 International Business

 Hospitality and Tourism

 CUTTING EDGE SUBJECTS

• CORE SUBJECT

• SPECIALISED SUBJECT

• ALLIED SUBJECT

• INTERDISCIPLINARY SUBJECT

• CROSS DISCIPLINARY SUBJECT

• MULTIDISCIPLINARY SUBJECT

• TRANSDISCIPLINARY SUBJECT
 CONCLUSION

• Innovation research is not innovative research

• Rather it involves applying brainstorming, ideation,

product development, or similar techniques to tap into
creative thinking and test concepts within the Society
and economy.
• Cutting edge research in business is one of the
continuous process which depends on needs and
demand of people.