BLUESEED ADNETWORK

FORMAT PROPOSAL 2020

Our Expertise
Our Process
PLANNING
- Understand Business Case, Challenges and Goals from client brief
- Identify metrics that influence campaign KPI based on data
- Prepare creatives, inventory, 3rd tracking integration

IMPLEMENTATION
- Set up all campaign elements
- Set up A/B test cases
- Launch campaign across the network & external bookings

TRACKING & REFINE

- Monitor campaign performance per KPI
- Analyze campaign data points
- Remove low performance channels

OPTIMIZATION
- Work closely with client on adding/removing channels
- Adapt optimization techniques on Data, Ads and Landing pages
- Do A/B testing continuously
Our Targeting
Our Products

We utilize a diverse range of products to provide

complete solutions to complex performance
marketing challenges.

Our Optimization & Innovation Teams are

dedicated to ensure the best performance for
campaign hence ROI to client.
Our Products
MASTHEAD INTRODUCTION :
Ads appear in the top of page, the video (if have) autoplay
without sound. Animation based on creative, normally in 10
seconds.

PLATFORM : PC & MOBILE

HIGHLIGHTS :
- Support 6-second sticky option where publishers allow.
- Support Carousel/Collection capability.
- Support mobile interaction based on device movement
capability

UNIT COST : 32,000 VND / CPM

EST. PERFORMANCE :
CTR = 0.3 - 0.5%
LINK DEMO VCR = 20 - 30%
Our Products
INSTREAM VIDEO INTRODUCTION :
Video ads play before video stream. Skip button enabled after
5 seconds.

PLATFORM : PC & MOBILE

HIGHLIGHTS :
- Grab user’s first impression with Big, Bold and Beautiful
- Ad-serving VAST/VPAID tag

Unit Cost Unit Cost

Est. CTR Est. VCR
(VND/CPM) (VND/CPV)

TVC 6s 45,000 - 1% - 2% 75% - 85%

TVC 15s 60,000 150 1% - 2% 30% - 40%

LINK DEMO TVC 30s 70,000 250 1% - 2% 25% - 35%

Our Products
INTERSCROLLER
INTRODUCTION :
Connecting brands with consumers via their mobile devices.
Ads appear in the middle of article during reading.

PLATFORM : MOBILE

HIGHLIGHTS :
- Feature your brand message with elegance and scale.
- Native & User-friendly
- Highly Impactful Experience

UNIT COST : 45,000 VND / CPM

EST. PERFORMANCE :
CTR = 0.5% - 0.8%
VCR = 5 - 15% (TVC max 30s)
LINK DEMO
Our Products
BALLOON STANDARD
INTRODUCTION :
Ads display in the bottom-right corner and animate in 15s,
then collapse to small bar.

PLATFORM : PC

HIGHLIGHTS :
- Always visible
- Support TVC is auto-played with sound disable

UNIT COST : 18,000 VND / CPM (non-TVC)

24,000 VND / CPM (with TVC)

EST. PERFORMANCE :
CTR = 0.3% - 0.5%
LINK DEMO LINK DEMO VCR = 30% - 40% (TVC max 30s)
NON-TVC WITH TVC
Our Products
BALLOON EXPANDABLE INTRODUCTION :
Ads appear as popup in the bottom-right corner. Ads display
15s and auto shrink down to 260x30.
Ads expand to 500x300 or 800x500 if user hovers mouse
after 3 seconds.

PLATFORM : PC

HIGHLIGHTS :
- Always visible
- Support TVC is auto-played with sound disable

UNIT COST : 26,000 VND / CPM (non-TVC)

32,000 VND / CPM (with TVC)

EST. PERFORMANCE :
LINK DEMO CTR = 0.4% - 0.6%
VCR = 15% - 25% (TVC max 30s)
Our Products
INTRODUCTION :
INREAD Ads appear in middle of article (normally) when user
scrolls to read news
Ads play when its visible area is greater than 50%, and
pauses when it's smaller than 50%.

PLATFORM : PC & MOBILE

HIGHLIGHTS :
- Maximize audience reach
- Grab user’s first impression with Big, Bold and Beautiful
- High viewability, even higher with sticky
- Best impact with video, ad innovation, and companion

UNIT COST : 45,000 VND / CPM

EST. PERFORMANCE :
LINK DEMO LINK DEMO CTR = 0.3% - 0.6%
PC MB VCR = 15% - 25% (TVC max 30s)
Our Products
INREAD PLUS
INTRODUCTION :
As Inread with additional interaction, ads can be shrink to
bottom-left corner when user scrolls up or down.

PLATFORM : PC

HIGHLIGHTS :
- Maximize audience reach
- Grab user’s first impression with Big, Bold and Beautiful
- High viewability

UNIT COST : 55,000 VND / CPM

EST. PERFORMANCE :
CTR = 0.4% - 0.8%
LINK DEMO
VCR = 30% - 45% (TVC max 30s)
Our Products
INPICTURE
INTRODUCTION :
Ads appear inside a picture with different format, either as footer,
as frame, or as canvas, with animation or with video or both.

PLATFORM : PC & MOBILE

HIGHLIGHTS :
- Support TVC (in or under ads) is auto-played with sound disable
- Support Carousel format under picture
- Support Takeover format which pop-up in the first sight

UNIT COST : 30,000 VND / CPM

EST. PERFORMANCE :
LINK DEMO CTR = 0.2% - 0.6%
VCR = 10% - 20% (TVC max 30s)
Our Products
INFLOW
INTRODUCTION :
Ads appear as lightbox before accessing content or
between pages, skip enabled after 5 seconds

PLATFORM : PC & MOBILE

HIGHLIGHTS :
- Grab user’s first impression with Big, Bold and Beautiful
- Support TVC is auto-played with sound disable

UNIT COST : 45,000 VND / CPM

EST. PERFORMANCE :
CTR = 2% - 4%
LINK DEMO
Our Products
PAGE TAKEOVER INTRODUCTION :
Ads appear as popup in the center of the screen,
after displaying 6s and it’s auto shrink down to
300x250. Ads can expand to 500x300 in the center
of the screen if user hovers mouse after 3 seconds.

PLATFORM : PC

HIGHLIGHTS :
- Always visible
- Maximize audience reach
- TVC is auto-played with sound disable.

UNIT COST : 45,000 VND / CPM

LINK DEMO
EST. PERFORMANCE :
CTR = 0.3% - 0.6%
New Formats
INFOOTER SPINNER INPICTURE PLUS ITVC

LINK DEMO LINK DEMO