Kingfisher School of Business and Finance

Lucao District, Dagupan City, Pangasinan

Is there a high general acceptability of producing and distributing flour made out of nypa fruit
which serves as an alternative flour for businesses in Lingayen, Pangasinan?

A Business Research entitled

House of Flour
A Business Engaged in Producing Flour Out of Nypa Frutican

In Partial Fulfillment of the requirement for BME 89

Feasibility Study

Submitted by:
Dela Cruz, Daniela Jane M.
Gordo, Venus B.
Junio, Kristel Irish F.
Paragas, Christine Paula D.
Paragas, Gizhelle R.
Ruetas, Rochelle G.
Telin, Barbara Jean S.
Group 4

On June 11 during the 2nd Semester of A.Y. 2021-2022

Submitted to:
Mr. Daryl Ejeil F. Sinlao
Ms. Judy Lyn C. Dela Cruz
 Table of Contents

I. Introduction…………………………………………………………………………... 1

A. Background of the Study……………………………………………………. 1

B. Scope and Delimitation……………………………………………………… 2

C. Significance of the Study……………………………………………………. 3

II. Overview of the Business…………………………………………………………… 4

A. Company Profile……………………………………………………………… 4

B. Product Description………………………………………………………….. 7

C. Intended Market Environment………………………………………………. 9

D. Location Profile……………………………………………………………….. 9

III. Strategic Focus and Plan…………………………………………………………… 10

a. Goals…………………………………………………………………………… 10

b. Core Competencies and Sustainable Competitive Advantage…………... 11

IV. Situation Analysis…………………………………………………………………… 12

A. SWOT Analysis…………………………………………………………………. 12

1. General Environment - DEPESTELG……………………………… 15

2. Industry Analysis - Porter's Five Forces Model…………………… 18

V. Review Related Literature………………………………………………………… 20

VI. Marketing Feasibility……………………………………………………………… 21

A. Product Market Focus………………………………………………………. 21

1. Marketing and Product Objectives………………………………… 21

1 | Page
 2. Target Market………………………………………………………… 22

3. Point of Difference…………………………………………………… 24

4. Positioning…………………………………………………………… 24

B. Marketing Mix………………………………………………………………… 25

1. Product Strategy……………………………………………………. 25

2. Price Policy and Strategy………………………………………….. 25

3. Sales and Promotion Plan…………………………………………… 26

4. Distribution Plan……………………………………………………….. 27

VII. Technical Feasibility ………………………………………………………………. 28

A. Manufacturing Process ……………………………………………………… 28

B. Flowchart of activities ……………………………………………………….. 29

C. Production Schedule ………………………………………………………… 30

D. Production Cost Requirement ……………………………………………… 30

E. Plant Structure ……………………………………………………………….. 31

F. Facility Layout ………………………………………………………………… 31

G. Gantt Chart for Monthly Operations ………………………………………… 32

H. Production Time Table ……………………………………………………….. 32

I. Machinery, Equipments and Tools ………………………………………….. 35

J. Cost of Capital Expenditure Needed ………………………………………. 38

VIII. Management Feasibility……………………………………………………………..42

A. Management Team……………………………………………………………… 42

B. Organizational Design…………………………………………………………. 43

2 | Page
 C. Job Descriptions and Specifications………………………………………….. 44

IX. Financial Feasibility ……………….……………………………………………….. 47

A. Financial Assumptions ……………….……………………………………….. 47

B. Product Costing ……………….……………………………………………… 58

C. Financial Statements ……………….……………………………………….. 61

D. Break Even Analysis ……………….……………………………………….. 84

E. Financial Ratios ……………….…………………………………………….. 86

X. Strategic Implementation Plan ……………….………………………………….. 91

References……………….………………………………………………………… 94

Tables

Table 1. SWOT Analysis ……………….…………………………………………… 13

Table 2. Production Schedule ……………….……………………………………… 30

Table 3. Production Cost Requirement ……………….…………………………… 30

Table 4. Gantt Chart ……………….……………………………………………….. 32

Table 5. Production Timetable for Year 1-5 ……………….……………………… 32

Table 6. Machinery, Equipment and Tools ……………….………………………. 35

Table 7 Breakdown of Initial Investment ……………….………………………….. 38

Table 8. Job descriptions and specifications ……………….……………………… 44

Table 9. Sales for the Year 1-5 ……………….…………………………………….. 47

Table 10. Selling Price for the Year 1-5 ……………….…………………………… 49

3 | Page
Table 11. Sales Mix for the Year 1-5 ……………….……………………………… 51

Table 12. Quantity Produced for the Year 1-5 ……………….…………………… 52

Table 13. Direct Material for the Year 1-5 ……………….………………………… 54

Table 14. Direct Labor for the Year 1-5 ……………….………………………….. 54

Table 15. Depreciation Expense under Manufacturing overhead for the Year 1-5….. 55

Table 16 Product Cost of Year 1-5 ……………….………………………………… 58

Table 17. Composition of Direct Materials for the Year 1-5 ……………….…….. 59

Table 18. Direct Labor per Unit for the Year 1-5 ……………….………………… 60

Table 19. Manufacturing Overhead per unit for the Year 1-5 ……………….….. 60

Table 20. Statement of Financial Performance for the Year 1-5 ………………. 61

Table 21. Statement of Changes in Partners’ Equity for the Year 1-5…………. 62

Table 22. Statement of Cash Flows for the Year 1-5 ……………….…………… 64

Table 23. Statement of Financial Position for the Year 1-5 ……………….…… 65

Table 24. Sales Quantity Discount for the Year 1-5 ……………….…………… 67

Table 25. Cost of Goods Sold for the Year 1-5 ……………….………………… 68

Table 26. Marketing Expenses for the Year 1-5 ……………….………………… 69

Table 27. Depreciation Expense for the Year 1-5 ……………….……………… 69

Table 28. Pag-ibig Expense for the Year 1-5 ……………….…………………… 70

4 | Page
Table 29. PhilHealth Expense for the Year 1-5 ……………….………………… 70

Table 30. Business and Legal Expense for the Year 1-5 ……………….……… 70

Table 31. SSS Expense for the Year 1-5 ……………….……………………… 70

Table 32. Utilities Expense for the Year 1-5 ……………….…………………… 71

Table 33. Supplies Expense for the Year 1-5 ……………….………………… 71

Table 34. 13th Month Pay for the Year 1-5 ……………….…………………… 71

Table 35. Inventory Loss on Finished Goods for the Year 1-5 ………………. 71

Table 36. Inventory - Direct Materials for the Year 1-5 ……………….……… 73

Table 37. Inventory - Finished Goods for the Year 1-5 ……………….……… 74

Table 38. Supplies for the Year 1-5 ……………….…………………………… 76

Table 39. Factory Equipment ……………….…………………………………. 80

Table 40. Office Equipment ……………….…………………………………… 81

Table 41. Furniture and Fixtures ……………….……………………………… 81

Table 42. Vehicle ……………….………………………………………………. 81

Table 43. SSS Payable for the Year 1-5 ……………….…………………… 81

Table 44. PhilHealth Payable for the Year 1-5 ……………….……………… 82

Table 45. Pag-ibig Payable for the Year 1-5 ……………….…………………… 82

Table 46. Utilities Payable for the Year 1-5 ……………….……………………… 82

5 | Page
Table 47. Vat Payable for the Year 1-5 ……………….…………………… 83

Table 48. Total Fixed Cost for the Year 1-5 ……………….……………… 85

Table 49. Weighted Contribution Margin for the Year 1-5 ……………….… 86

Table 50. Current Ratio for the Year 1-5 ……………….……………………… 88

Table 51. Asset Turnover for the Year 1-5 ……………….…………………… 88

Table 52. Gross Profit Margin ……………….………………………………… 89

Table 53. Return on Equity ……………….…………………………………… 89

Table 54. Return on Investment ……………….…………………………….. 90

Table 55. Inventory Turnover for the Year 1-5 ……………….……………… 91

Table 56. Days to Sell for the Year 1-5 ……………….……………………… 91

Table 57. Payback Period ……………….……………………………………. 92

Table 58. Net Present Value ……………….………………………………… 92

Table 59. Strategic Plans ……………….……………………………………….. 93

Figures

Figure 1. Logo of House of Flour ……………….…………………………… 4

Figure 2. Products ……………….……………………………………………. 7

Figure 3. Manufacturing Process ……………….…………………………… 28

Figure 4. Production Cycle ……………….…………………………………. 29

Figure 5. Plan Structure ……………….…………………………………… 31

6 | Page
Figure 6. Facility Layout ……………….………………………………………… 31

Figure 7. Organizational Design ……………….………………………………. 44

Figure 8. Total Fixed Cost ……………….………………………………………. 85

Figure 9. Weighted Contribution Margin ……………….……………………… 86

Figure 10. Current Ratio ……………….………………………………………… 87

Figure 11. Asset Turnover ……………….………………………………………. 88

Figure 12. Gross Profit Margin ……………….………………………………… 88

Figure 13. Return on Equity ……………….…………………………………… 89

Figure 14. Return on Investment ……………….……………………………… 90

Figure 15. Inventory Turnover ……………….………………………………… 90

Figure 16. Days to Sell ……………….…………………………………………. 91

Figure 17. Arrival of the Products ……………….……………………………… 94

7 | Page
 I. INTRODUCTION

A. Background of the Study

The purpose of this study is to determine if there is a demand for nypa flour made out

of the nypa fruit, and if there is. House of Flour is a business that seeks to produce and

distribute an alternative flour made out of nypa fruit that serves as a main ingredient on different

kinds of foods like puto, cakes and other baking products and pastries that is popular not only

among Filipinos but also among tourists. It's a new manufacturing-based company that's just

getting started.

Current Conditions

The Philippines is currently one of the world’s third largest wheat importers, having a

good amount of demand for wheat flour and milling wheat nearly doubling in the last decade

making it an established and significant industry not only in the regions but also in the whole

country. House of Flour is making an innovation that differs from other products on the market.

Nypa fruit flour is added to make puto, cakes and other baking and pastry products.

Even though the COVID-19 pandemic is still ongoing and affecting various businesses,

there is no supply-demand gap because there is enough supply for the target market. The

prices of ingredients are rising, and so will the quantity supply. However, because higher prices

will reduce the quantity demanded, it will fall. Still, there is a high demand for flour, particularly

during the Christmas season, and it is dependent on consumer behavior whether they are

willing to purchase this flour made of nypa fruit.

Research Question

1 | Page
 The researchers wanted to discover if there is a high general acceptability of producing

and distributing flour made of nypa fruit which serves as an alternative flour for businesses in

Lingayen, Pangasinan. Further, the study wanted to determine how House of Flour will gain

customer loyalty and how it will build its edge among its competitors in the market.

B. Scope and Delimitation

The research study aims to focus on the production and distribution of flour using nypa

fruit which serves as an alternative flour, creating opportunities for local growers of nypa and

producers of native cakes and pastries. The scope of the study is limited to include businesses

in Lingayen, Pangasinan. 

The delimitation of the study are people that are ages 18 years old and above,

considering all genders and different business establishments that are engaged in the food

industry in Lingayen and nearby areas will be the respondents of the study where the survey will

be conducted.

Research Design

Descriptive research design will be used by the researchers for both quantitative and

qualitative approaches. In a quantitative method, a random type of sampling will be used in

selecting participants for the survey wherein the sample size will focus on potential buyers in

Pangasinan. Also, the researchers will use different data types to know the consumers’

willingness to purchase the products, how often they will buy the products in order to meet the

demand and price range to be charged. For the qualitative analysis, a purposive sampling

method will be used. The researchers will interview some selected business owners that can

help in this research study. 

2 | Page
C. Significance of the Study

The significance of this research study is to provide unique and nutritious flour for

baking. In this area, it will show an explanation on the different importance of this research

study.

To customers. Customers are the primary beneficiary of the study and this study will help

customers to know the importance and benefits of nypa frutican fruit to our body. Also, it will be

beneficial to customers because of its affordability, unique, and full of nutrients flour that will

surely satisfy their cravings.

To the suppliers. The business offers products which need specific supplies of ingredients.

This is to make flour using nypa frutican fruit. It gives the suppliers an advantage to gain profit

from the business. 

To the community. The study will be beneficial to the community because of the introduction of

a new flour for baking using the nypa frutican fruit that can further develop other recipes. Also,

the business will provide job opportunities to the residents of the chosen location.

To the researchers. The study will give the researchers knowledge and experience about this

business which will help them improve both managing and financing skills for future purposes.

To the future researchers. The study will give them an overview about this business and it will

serve as a basis or reference. 

II. OVERVIEW OF THE BUSINESS

3 | Page
 Figure 1. Logo of House of Flour

A. Company Profile

House of Flour is a manufacturing company that aims to produce inexpensive and

nutritious flour in the Pangasinan, which is a popular ingredient not only among bread and

pastries but also among fried foods and delicacies in the Philippines. It is a partnership

company made up of seven partners that will produce flour made in nypa frutican fruit, which is

different from what is already available on the market. The company's name was derived from

the nypa flour made in nypa frutican fruit. Nypa flour is an all-purpose flour made as a response

to the growing demand for nutritional goods and unique alternatives among customers.

The company's logo is made up of three colors: black, yellow-brown, and white. The

hues of yellow-brown represent the Bahay Kubo, a typical Filipino house. The white

background, on the other hand, indicates the nypa flour, which is the product of the company.

Vision and Mission

Our vision is to be the top producer of flour made of nypa frutican fruits in the

Philippines.

Our mission is to provide unique and nutritious alternatives that will satisfy the needs of

the market at an affordable price. To introduce the usage of nypa frutican fruit as a flour

alternative to the normal flour available in the market. It also aims to become known in this

industry as providing quality and healthy products for everyone.

4 | Page
Objectives

General:

● To promote nypa flour as one of the top alternatives for flour products inside and outside the

province.

●To help the nypa frutican growers increase their sales

Specific:

● To be the first producers of nypa flour in Pangasinan

● To satisfy the customers by providing good quality in terms of aroma, flavor, and texture

● To be able to locate an appropriate and cost-effective supplier for the business.

● To build customer loyalty by ensuring that they are satisfied with the product offerings.

Products and Service

The product that the company will offer to the market is flour. The business will be having

an innovation of flour where it is made of nypa frutican fruits. Nypa flour can be used in different

products like in puto, pancakes, and other products that use flour as their ingredient. The nypa

flour is an ingredient that is affordable to purchase in the market and it gives uniqueness and

healthy benefits. The House of Flour will be having the production process in the residence of

one of the members of the researchers, which will be located at Barangay Capandanan,

Lingayen, Pangasinan. The House of Flour will be accepting deliveries to their consumers by

reaching the person in charge of taking their orders as it is the fastest way of negotiating to their

consumers. Furthermore, the House of Flour will be distributed in different stores.

Value Proposition

5 | Page
 The target customers will be the residents of Lingayen Pangasinan aged 18 years old

and above, considering all genders, who have a low or high income, can be our potential

consumers. Furthermore, businesses that sell flour and have bakeshops that use flour as the

main ingredient in their products. The House of Flour decided that the products ordered are for

pick up or delivery in nearby areas with delivery charges depending on the location of the

consumers to ensure the safety and convenience of everyone. Nypa flour can be used as the

main ingredient in making puto and other baked goods which is not yet available on the market.

Nypa frutican fruit is commonly used to make alcoholic beverages, vinegar, and syrups. It is

good for people who are on a diet and have diabetes because its fruit is rich in minerals and

vitamins like calcium and potassium. The House of Flour is a new preference for the consumers

and businesses that opens new opportunities in the market. The company promotes nypa flour

with its uniqueness in flavor, texture, and aroma as it aims to satisfy the consumers’ needs in

making products with the use of flour.

Competitive Advantage

The company’s competitors are URC Flour, Baron All-Purpose Flour, Maya All-Purpose

Flour, White King All-Purpose Flour, and RAM All-Purpose Flour which are already available in

the market.

The competitive advantage of the company is being the first to market the nypa flour in

Lingayen, Pangasinan. Introducing a new and unique flour product that is not currently available

on the market and differs from the typical flour offered by other indirect competitors. It enables

the company to gain customer loyalty as well as additional time to improve the product. Another

competitive advantage of House of Flour is the ability to produce products at a lower cost.

Customers will be able to afford the products offered by the company and are most likely to

6 | Page
purchase them again after they have tried them. Furthermore, the company has access to better

and faster information that can be shared on social media. It helps the company to get the

following orders for whoever wants to deliver the product since it is the best way to have a safe

environment and to follow the safety protocols by contacting them on their social media site.

The House of Flour business can open opportunities in the market as the product differentiates

from the other competitors which give strong competitiveness.

B. Product Description

Figure 2. Products

The company will sell and make flour from the Nypa frutican fruit. Nypa is an incredibly

useful plant. Everything from its palms to its roots can be used in people's daily lives. The palms

were utilized to make roofing materials, as well as sun hats and mats. Roots and fruit, on the

other hand, were utilized for roof thatching, food, fuel, fence-building, medicine, cigarette

wrapping, molasses, wine, fishing, and so on. The fruit's juice has been utilized for many

medical purposes, which is why our group is looking for ways to employ the fruit's mesocarp.

The mesocarp is found inside the fruit and is dried and powderized to create a flour-like texture.

The flour may be used to make various flour-based pastries that have greater health benefits

than ordinary ones. High antioxidant capabilities are among the health benefits.

7 | Page
 The production will take place at the residence of the researchers and it will be on

pre-order.

Promotional Activities

In order to promote House of Flour, the following promotional mix will be used: personal

selling, social media and digital marketing.

Social Media and Digital Marketing

The company will use social media channels such as online videos, online

advertisements, and the company's official website to promote its online and digital marketing

efforts. Additionally, the products will be posted and shared on social media platforms in order to

promote brand awareness, generate interest, and reach a large number of potential customers.

Social media platforms such as online stores and social networking sites, such as the official

website, Facebook, Twitter, Instagram, Shopee Store, as well as online video advertisements

and promotional blogs, are becoming increasingly popular. With the help of these techniques, it

will be possible for the target market to become aware of the items and, in certain cases,

purchase them. In addition, printed materials such as business cards will be used by the

company, which will be distributed.

Personal selling

Personal selling will be used by the company, in which the consumer will receive

extensive information about the products as well as a demonstration of the products. It

incentivizes people to acquire the products in question. There is a good chance that it will be a

successful transaction because of the seller's persuasive selling abilities. In order to generate

attraction and interest in the product being sold, one of the most effective strategies is to use

8 | Page
word of mouth to spread the word about it. We, the researchers, believe in the effectiveness of

word-of-mouth advertising. People are more likely to trust and purchase from a brand that has

been suggested to them by a friend or from a product that they have personally tried. We will

also offer the products at the location where the production is located, on the business's

Facebook page, and on the business's Instagram account. In addition, we will provide direct

delivery to consumers and meet with them in person.

C. Intended Market Environment

        House of Flour Business will use B2B channels in distributing the product where the target

customers are people who used flour as consumption and other businesses that use flour such

as bakery, pastry shops, and restaurants that have a higher purchase size, the consumers are

also considered as the end users of the product. Also, considering the pandemic, the business

decided that products ordered are for pick up, meet up, or delivery in nearby areas of Lingayen

Pangasinan with delivery charges depending on the location of the customers to ensure the

safety of everyone. Because your convenience, satisfaction and safety are the topmost priority

of our business.  The business will innovate the typical flour by using nypa frutican fruit which

gives a creamy and sweet taste that is perfect for baking products. Aside from that, the business

focuses on providing customers with affordable and healthy delicacies that sell directly to

businesses and also buyers of our product that will surely satisfy their needs and preference. 

D. Location Profile

The company will be located at Don Julio Mamaat St. Brgy. Capandanan, Lingayen.

Pangasinan. The population of capandanan Lingayen as determined by census is 2,517 in 2020

and for the household population of Lingayen in the 2020 Census was 12,855 that represents

11.93% of the total population of Lingayen which will be able to cater the necessary functions of

9 | Page
the business. The area will be the production and warehouse of the business because it is near

the supplier of the Nypa Fruit. It is a strategic location since it has easy accessibility to

customers and suppliers from Lingayen the area and municipalities including Binmaley and

Dagupan City. Additionally, it is situated near business establishments that may be used to

attract consumers. Given that, this may give the company an opportunity to promote its products

with its neighboring business entities. 

III. STRATEGIC FOCUS AND PLAN

Goals 

The company will provide flour made out of nypa frutican flour that is healthier than the

usual offered in the market. Since Pangasinan is known for being one of the tourist destinations

in the country, Filipino people are also known for making flour-based pastry, delicacy and

pasalubong. It is a great opportunity for our business to attract existing and new customers who

use the regular flour in making their goods.

Non-financial: 

● To promote and utilize nypa frutican fruit by making a flour out of it.

● Provide a potential market for the nypa growers.

  ● To be one of the largest producers of Nypa frutican flour in Pangasinan.

Financial: 

10 | Page
 ● To increase the market share by 20% at the end of 2022. Increasing the market

share by the said percentage will help the stability of the business.  

● To earn at least 40% return of profit.

Core Competencies and Sustainable Competitive Advantage 

The company's core competencies and sustainable advantage lies between creating

high quality products, continuously making progress and improvement while being

environmentally friendly and serving customers better. The business will promote products with

higher health benefits without sacrificing the quality and taste. Furthermore, products will be

differentiated through continuous innovation of existing resources. The company's competitors

include the producers of different types of flour in the market.

The company's competitive advantage stems from its pioneer maker of Nypa frutican

flour in Lingayen, Pangasinan. Introducing a novel and distinct kind of flour product that is not

currently available on the market and differentiates itself from the typical flour offered by other

indirect competitors. It enables the company to build customer loyalty while also providing

additional time for product development.

To be more competitive, the proponents arrived at a cost by estimating prices from

existing local sellers with a similar market offering. This business will use introductory pricing in

the first quarter, starting from the very first day that the product is being sold in the market. The

proponent will set the price low to enter the market and will serve as the encouragement for the

target customers to buy. Later on, when the product is well introduced already in the market, the

introductory pricing that the business has used will change into cost with a fair rate of return of

compensation that will help the business maximize profit on the product. Nypa fruticans has an

ability to produce products at a lower cost is another competitive advantage. Customers will be

11 | Page
able to afford the company's products, which will be so delectable that they will most likely

purchase them again once tasted. Additionally, the business now has access to more accurate

and timely information that can be shared via social media. Additionally, it assists the company

in obtaining subsequent orders from individuals interested in delivering the product because it is

the best way to maintain a safe environment and adhere to safety protocols by contacting them

via their social media site. Additionally, this enables us to develop a distinct brand and product

differentiation, which results in a significant marketing and competitive advantage.

These competitive advantages enable the business to differentiate itself from its

competitors and to achieve its objectives over time.

IV. SITUATION ANALYSIS

A. SWOT Analysis

SWOT Analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities and Threats of every business which involves in specifying the

objective of the business and identifying the internal and external factors that affects the

business in a favorable and unfavorable way to achieve the objectives of the business. The

chart below shows the Strengths, Weaknesses, Opportunities, and Threats of the proposed

business.

12 | Page
 STRENGTHS WEAKNESSES

● · Affordable Flour ● · The business is new and small

● · Healthy benefits ● Slow flow of income

● · Uniqueness of the flour being ● · Nypa Fruticans fruit as flour is

used not a common flour

● · Offers delivery, meet up and ● Manpower are not knowledgeable

pick up of the products enough and little experience in

● · Use of different promotional producing flour

strategies

● Long life span of flour

OPPORTUNITIES THREATS

● · Support local businesses ● · Inflation

● · Innovation of the product ● · Change in customers

● · To supply a larger market preference

● · Building branches in other ● · Price differentiation with

places competitors

● · Can reduce unemployment rate ● · Possible loss if not patronized

● · Products are applicable for all by target customers

season ● · Fortuitous events

Table 1. SWOT Analysis

13 | Page
 The strength of house of flour are as follows: the affordability of the raw materials that

will be used in making flour using nypa fruticans fruit since the suppliers can be found within

Pangasinan, it is very convenient for the company because of its easy access which will lessen

the cost to incur by having discounts for bulk orders and transportation cost. As a result of that,

the business will be offered in the market at a reasonable and affordable price. Also, nypa

frutican fruit is healthy because it is rich in minerals and vitamins like calcium and potassium

and there are no preservatives added to the nypa frutican flour. The main ingredient that will be

used in making flour is made out of nypa fruticans fruit which is uncommon and is not present

as a usual flour for baking that makes it unique among other flour being sold in the market. As

the business considers the pandemic today, the researchers come up with the idea where

products are for pickup, meet up and for delivery in nearby areas with delivery charge because

your convenience, satisfaction and safety are the topmost priority of the business. The

business will use different promotional strategies such as personal selling, social media and

digital marketing. Last, the flour has a long life span that will last for 4 to 8 months, it can be

stored for a long time that will help the business to stock the flour for future sales and for bulk

orders.

Next, the business is new and small which makes it a weakness and a disadvantage

because it is only starting to promote the product in the market and there are only few people

who are aware of the business. As a result, the business will generate a slow flow of income for

its first year of operation. Usually, all purpose and glutinous flour are the one being used for

baking but the business will use nypa fruticans fruit flour as an alternative for baking which is

uncommon. Lastly, the manpower is not knowledgeable and doesn't have enough experience in

making flour out of nypa frutican fruit that will be challenging for the production team. But the

14 | Page
company will make sure that the production team will be going to seminars to gain skills and

knowledge that they can apply to the production process.

This proposed business may give rise to possible opportunities such as the business

and the product offered will support local and small business like bakery and small restaurants.

Also, as the business will grow in the future it will open an opportunity to innovate and react to

changes in the product’s ingredients and to add variation of products. It can also help gain a

competitive edge as it allows the business to create a better and unique product as well as

services for our customers. Lastly, it will help the business to grow that may supply a larger

market and build a branch to other places in the future that might reduce the unemployment

rate.

Lastly, it is vital to anticipate threats and take action immediately because it can

negatively affect the business. High inflation rates will cause uncertainty and confusion that will

lead to less capital resources and higher inflation leads to lower competitiveness. Price

differentiation will also lead to change in customers preference because some customers tend

to look at the lowest price offered in the market without considering other options. Also,

customers' preference is fast changing, most of them follow what’s on trend, that is why it is

important to satisfy the needs and preferences of our target customers because if it’s not

successfully liked and patronized by the public there is a possibility of loss. Lastly, fortuitous

events like natural disasters are another threat for the business because it can affect the supply

chain with the postponement of deliveries.

1. General Environment – DEPESTELG

Demographic

15 | Page
 The demographic environment would be crucial. House of Flour because it will indicate

who the business's whole market and market opportunities are. House of Flour will closely

watch the market to analyze and discover patterns in order to estimate market changes so that

the company can come up with answers to any problems that may occur. House of Flour target

market will be residents of Lingayen, Pangasinan, aged 18 and above, of all genders, with a low

or high income, who can be our potential buyers.

Political and Legal 

The offered product is in the food industry. A completed and approved Food and Drug

Administration paper will be required. A completed business permit from the municipality of

Dagupan City is required in order to process the FDA permit. This permit requires a reasonable

fee, a completed application form, a 1 pc 22 picture, a Community Tax Certificate (CTC), a

Barangay Business Clearance, DTI/SEC/CDA Registration, and a Health Certificate (for food

handlers.)

House of Flour shall adhere to all necessary requirements and protocols to protect the

safety of its customers.

Environmental Regulation 

Environmental regulation exists in order to make a business well-regulated in terms of

environmental safety. The major environmental laws enacted by the federal government to

protect our air, water, and land include the Clean Air Act, Clean Water Act, and Toxic

Substances Control Act. The Clean Air Act establishes air quality standards by regulating

pollutant emissions. Environmental Solid Waste Management Waste that ensures proper solid

16 | Page
waste segregation, collection, storage, treatment, and disposal through the development and

adaptation of best eco-waste products.

Society

The Covid-19 pandemic had altered everyone's way of life. People's behavior changed

dramatically in response to the pandemic. This includes leading a healthy lifestyle, which will

strengthen their immune system and protect them from the virus. Because of the virus threat,

most unhealthy habits were replaced with healthier ones. The majority of the population in the

chosen location comprises 18 years old and above.

House of Flour’s mission is not just to provide healthy snacks, but also to provide new

job possibilities for Pangasinan residents. The province's employment rate is 94.71 percent as

of current year, while the unemployment rate and underemployment rate are 5.29 percent and

16.95 percent, respectively.

Technology 

Despite the pandemic, rapid technological growth continues. Technology helps us create

safe, high-quality products. Technology advancements will also help the industry improve the

supply chain by making it more efficient. Besides that, technology will enhance the client

experience by streamlining and speeding up processes. On the advertising side, a slew of new

social media platforms has emerged. It will be easier to sell products online at low cost.

House of Flour will make the most of technological advancements in order to provide

better service to its customers. It will be available for equipment modifications in order to speed

17 | Page
up and simplify production. Customers can also track their orders using software that track their

orders for them.

Local Segment

Product safety standards, such as adequate sanitation, are examples of legal

considerations that may have an impact on House of Flour. The company will guarantee to the

customer that all equipment and the venue have been properly sanitized. Other consumer

protection rules should be followed as well. All essential approvals will be obtained, allowing the

company to earn customer trust while also becoming a better stakeholder in the country. The

company will also promote the "no plastic policy" in order to aid in the preservation of Mother

Earth.

Global Segment

The instability of local and worldwide currencies could endanger the company. The

business may face a time of diminished market liquidity, increased volatility, and increased

emphasis on counterparty risk.

2. Porter’s Five Forces

Threats of new entrants - High

In the Flour Mill industry, the threat of new entrants is high because one of its factors

considered is the brand loyalty which is low in its current industry. The capital investment

required for this company is low as the brand is not well known. Moreover, it is easy to obtain

the access of distribution channels and suppliers. 

18 | Page
 Bargaining Power of Suppliers - Low

The bargaining power of suppliers in the flour mill industry is low. Its switching costs of

suppliers are high because of its availability of multiple suppliers on the market and finding the

right supplier that will give a high-quality product of nypa fruit as the cost is low that makes it

costly and requires a lot of time and effort from the company. And different substitutes are

available in the market. 

Bargaining Power of Buyers - Moderate

In the industry of flour, the bargaining power of buyers is moderate. Since the company

is starting up, there is a limited number of buyers where they mostly get a price cheaper than

other competitors. It will be moderate when the price is affordable and have a better-quality flour

product because in the long run it will result in an opportunity of having a higher sales and

production. Moreover, it is better to have knowledge regarding the price of flour in which the

business offers that gives rise to price sensitivity.  

Threat of substitute products - High

In this industry, the threat of substitutes is high. There are different substitutes that are

offered in the market like all purpose flour of different brands, 1st class flour and 3rd class flour.

And substitute products and performance are equal to its industry products and performance.

Rivalry among existing competitors - High

There are existing direct competitors such as The company’s competitors are URC

Flour, Baron All-Purpose Flour, Maya All-Purpose Flour, White King All-Purpose Flour, and RAM

19 | Page
All-Purpose Flour which are already available in the market. The direct competitors have the

same product to offer which is flour while indirect competitors are the products offered in

substitute of flour. It also considers the meeting of customers' satisfaction and needs. Therefore,

it has a high competitiveness.

V. REVIEW OF RELATED LITERATURE

This portion of the study presents a brief review of literature, both local and foreign, that

is related to the study of puto using nypa flour.

Nypa Fruticans

Nipa palm is usually used as roofing or walling of houses. It is commonly seen in the

lowland communities of the Philippines as nipa huts and popularly known as bahay kubo. Aside

from roofing and walling, the other part of the tree can also be a weave baskets, hats, mats,

broom, and fire fuels. Wine and vinegar can be made using young sprouts of the nipa (Berto,

2020). One of the oldest plants is nipa palm. Indonesia has the largest natural nipa stands with

700,000 hectares, second is Papua New Guinea with 500,000 hectares and the Philippines

being ranked as third with 8,000 hectare (Cabi, 2019).

One of the uses of nipa palm fruit is making vinegar that is good to treat diabetes, heart

attack disease, stabilize body temperature, prevent obesity and can lower cholesterol. The fruit

of nipa produces high content of carbohydrates and it is a potential source of energy. It has a

higher antioxidant than found in Vitamin C and A in any other fruits. So, it is good for our body,

20 | Page
that’s why it can be used as an herbal medicine to treat cancer. It can also prevent diseases like

heart attack and kidney disorder (Dr. Hebens, n.d.).

Flour

Flour is a finely ground cereal grain or other portion of plants, it is used in different food

products and a basic ingredient for baked goods (Britannica, n.d.). According to Moncel (2019),

when dry grain becomes powdery or pulverized it produces flour and it is called a milling

process. Wheat flour is the most popular type, but any grain can be ground into flour, including

rice, oats, corn, and barley. There are different types of flour: it includes all purpose flour, bread

flour, whole wheat flour, white whole wheat flour, self-rising flour, cake flour, pastry flour,

semolina flour, instant flour, rye flour and spelt flour (Gillen, 2021). Flour is used for making

desserts, baked goods, casseroles, and pasta. Many individuals want to replace white flour with

more healthier alternatives for baking and cooking. Some popular flour is not made from grains,

but nuts and seeds (Panoff, 2021). Most important ingredient in traditional baking is the flour. It

gives structure to the baked goods and understanding how it will be used is essential for

successful baking (Baker Bettie, 2018). The type of flour used can have a significant impact on

the end result. Aside from understanding the function of flour, it is also important to know the

measure of flour and it will help you to be the best baker (The Decadent Vegan Baker). The

world's three largest individual wheat producers amounting over 41% of global wheat production

are China, India and Russia (World Population Review, 2022).

VI. MARKETING FEASIBILITY

A. Product Market Focus

A-1. Marketing and Product Objectives

21 | Page
 Marketing objectives serve as a guide in achieving the goal and the strategy of the

House of Flour business, making sure that it will result in a growing number of satisfied

customers in offering this product in the market. First, the House of Flour’s marketing goal is to

promote new products by introducing a new type of flour primarily made of nypa fruit that can be

sold on the market and help the company in the long run. Using a new type of flour that gives

the consumers a new taste and new perspective on eating different baked goods such as Puto

and cakes. The second is to target new customers. This objective will happen when the

company is stable in producing flour. Also, having loyal customers can help in expanding the

market and meeting new customers in different places. Third is to build product and brand

awareness. In the long run, understanding what the House of Flour has to offer creates new

connections in the market, as more individuals are aware of the company's existence. Lastly,

the marketing objective is to increase the profit of the House of Flour which can help to identify

their earnings per month or year and to know how to lessen the expenses and overheads in the

business financial statements.

A-2. Target Market

a. Structural, Market and Environmental analysis (potential market vs

served market)

The potential market of the House of Flour is those people who use flour, especially

those people who are cooking and baking different products such as puto, cake, and more.

Also, nypa flour has a smooth texture, good aroma, and color. The demand for using flour

remains unchanged even if ingredients’ price varies and this pandemic exists. One of the

common foods that use flour as the main ingredient is Puto. Puto demand has been steady in

recent years, notwithstanding the pandemic. Despite the rise in pricing chosen by Puto vendors

22 | Page
in Calasiao, the demand for Puto did not alter and remains the top product, according to an

article published by Cardinoza in the Philippine Daily Inquirer. House of Flour is open to anyone

and any time of the day, especially those who have businesses like bakeries, pastries, and

making different delicacies in Pangasinan. While the served market of House of Flour is the

people in Pangasinan specifically in Lingayen. Given that, this may give the company an

opportunity to promote its products with its neighboring business entities.

b. Market Segmentation, Targeting and Positioning

In demographic segmentation, House of Flour's potential customers are those ages 18

years old and above considering all genders can purchase the nypa flour offered. Regarding the

income, the targeted buyers of the House of Flour are those who have low or high income that

are capable of purchasing the product.

In geographic segmentation, the business operates at Lingayen, Pangasinan. The

House of Flour will offer delivery that will have delivery charges based on how far the location of

customers are from the production site.

In psychographic segmentation, understanding the markets’ attitudes, behaviors, values,

opinions, and interests can give background on what would the company build for its target

market. In terms of opinions and values, nypa flour will serve the targeted consumers that make

them curious about the taste when it is used and know if it will satisfy their expectations. In

terms of the interest or activity, the House of Flour offers flour anytime and can be ordered every

time the consumers need to use it for their products that have an ingredient of flour.

In behavioral segmentation, the researchers conducted a survey. 89% of the participants

responded that they are willing to purchase nypa flour. Regarding the price sensitivity, about 100

participants out of 400 responded number 1 as their top factor to consider in buying the product.

23 | Page
The top 2 factors they consider in purchasing nypa flour through the ranking are the quality and

texture with 35.80% and 31.1% respectively with the 124 and 143 number of participants.

Targeting 

The House of Flour aims to make nypa flour inexpensive, flavorful, and healthy

alternatives for consumers and for businesses that use flour as the main ingredient of their

products. This nypa flour will be sold to any gender aged 18 years old and above with low or

high income around Pangasinan. In addition, the House of Flour uses B2B channels in

distributing the flour to the target customers. Moreover, innovating and creating new ideas of

nypa flour affects the performance of the House of Flour business, and consumers will have to

make a decision as it is interesting. It will be newly introduced in the market that can give

benefits and satisfaction to the taste of the consumers.

A-3. Point of Difference _ (e.g. Unique taste and convenience,Taste trends,

premium packaging)

The point of difference of the House of Flour includes the unique type of the product

because it is the first nypa flour made in the mesocarp of a nypa fruit that will give good quality

for baked goods such as bread, cakes, and different Philippine delicacies like puto offered in the

market. Moreover, the House of Flour has the ability to produce products at a lower cost due to

the availability of supplies. It also helps the company to get the following orders for whoever

wants to deliver the product to their location through contacting the company on their respective

pages on the social media site since it is the best way to have a safe environment and to follow

the safety protocols and guidelines.

A-4. Positioning

The House of Flour business will innovate the flour by using nypa frutican fruit as the

main raw materials needed to produce different baked goods. Aside from that, the business

24 | Page
focuses on providing customers with a healthy snack that sells directly to our customers that will

surely satisfy their cravings, needs, and preference. When it comes to the price, the House of

Flour products are affordable to buy and they will prefer them because even if nypa flour is the

main ingredient it does not taste bad. The business makes a customer relationship that they put

trust in the product offered and share with their family, friends, and relatives.

B. Marketing Mix

B-1. Product Strategy

Quality is one of the factors that most businesses were focusing on as a response to the

increasing competition in the Flour industry. Nypa Frutican Flour is different from the ordinary

Flour in the market because of its Mesocarp. It is a part of Nypa that will be used in making

Nypa Frutican Flour that will give unique products to attract customers. House of Flour is a

Lingayen-based startup to provide a unique and original Flour product made up of Nypa. The

business will start offering the Nypa Frutican Flour to be used in baking like cakes, cookies,

pancakes, muffins, and other food like marinated liver and chicken that may need flour as one of

their ingredients. For the Nutritional Facts of nypa Frutican Flour the Mesocarp contains high

amounts of water, a considerable amount of carbohydrates, Low Protein, low fat content and

high crude fiber content. Fibers are good for health and beneficial in treating constipation,

coronary heart disease and some types of cancer and many more. By this, It will be assured

that every customer's health is safe when using our products. The business offers its product

per pack; it may be 120g, 200g, 400g, 800 grams or 1 kilogram. Moreover, the Nypa Flour will

be available as a healthy substitute for ordinary flour and other flour that is available in the

market, it will satisfy customer demand for healthy products at a reasonable price.

B-2. Price Policy and Strategy

25 | Page
 Customer purchasing behavior is influenced by the prices in the market, leading to

increasing demand for high-quality products at a lower price. As a response, the business will

apply the penetration pricing strategy, setting low prices on the initial offering. Considering that

House of Flour is introducing a new product, the penetration pricing strategy will be used to

build market share quickly and to attract customers, letting them choose the flour made out of

nypa frutican fruit over the flour products offered by competitors. Setting lower prices but not

below the market price will enable the company to earn income while remaining competitive in

the market. In addition, the company will offer different sizes that will make the products more

affordable to the customers and earn more profit.

B-3. Sales and Promotion Plan

Increasing customer awareness and attracting potential customers, moving them to

make the purchase is one of the main concerns of the company. Personal selling, product

sampling, attending trade fairs, social media, and digital marketing are all part of House of

Flour’s sales and promotional activities.

Personal Selling

The company will use personal selling to inform and encourage customers to purchase

or at least try the products offered. There is a good chance that it will be a successful

transaction because of the seller's persuasive selling abilities. Personal selling is an interactive

form of selling that helps customers gain trust for House of Flour and attract new customers

through word-of-mouth advertising. People are more inclined to trust and buy from a company

that a friend has recommended or a product that they have personally tested. The products will

also be available at the company's physical site, in the company's shop, on the company's

Facebook page, and the company's Instagram account. Furthermore, we will do deliveries, pick

up and meet up to nearby areas.

26 | Page
Social Media and Digital Marketing

The company will use social media channels such as online videos, online

advertisements, and the company's official website to promote its online and digital marketing

efforts. Additionally, the products will be posted and shared on social media platforms in order to

promote brand awareness, generate interest, and reach a large number of potential customers.

Social media platforms such as online stores and social networking sites, such as the official

website, Facebook, Twitter, Instagram, as well as online video advertisements and promotional

blogs, are becoming increasingly popular. With the help of these techniques, it will be possible

for the target market to become aware of the items and, in certain cases, purchase them. In

addition, printed materials like business cards will be used by the company, which will be

distributed.

B-4. Distribution Plan 

Flour is consumable and can be used any time of the year, which enables the flour

businesses to continuously produce to meet the demands of customers. Especially bakeries,

pastry shops and other flour-based delicacies have already become part of the foods served at

the table, which serve as an advantage to the owners. To cater to all of the demands of the

customers, the company will use retailer and wholesaler channels in distributing the product

where the target customers are the people who used flour for consumption and businesses like

pastry shops, bakeries, restaurants and also some of the buyers which are the end-users of the

product. Also, considering the pandemic, the business decided that products ordered are for

pick up, meet up, or delivery in nearby areas Lingayen, Pangasinan with delivery charges

depending on the location of the customers to ensure the safety of everyone. As the company

expects to expand in the succeeding year, it will also plan to distribute its product to those small

restaurants, bakeries and pastry shops located in and outside Pangasinan.

27 | Page
 First is the receiving and placing of orders which will be listed and sorted according to

their orders. Next will be the checklist to be done in order to ensure that each customer will get

the exact order and to prevent delays. Processing of orders will take place. This is where raw

materials will be converted to the product as well as quality control. Products will also be

delivered or as the customer requested. Lastly, accepting payments from customers. The

distribution design was made to prevent delays and give better customer service.

VII. TECHNICAL FEASIBILITY

a. Manufacturing Process

28 | Page
 Figure 3. Manufacturing Process

Things You'll Need

● Nypa fruit

● Dehydrator

● Bowls

● Serrated knife

● Cooking sheet

● Oven

● Food processor

1. Nypa fruits will be cleaned and cut into half. The mesocarp will be separated from its shell

and husk.

2. After separating the mesocarp will be cleaned and dried using the food dehydrator. The food

dehydrator will help the drying quickly and easy for the powderization process.

3. The dried Nypa fruit will then be processed into the food processor to create a powder-like

texture.

4. Final product will be packed according to different sizes and is now ready to sell.

The production of Nypa flour begins with the acquisition of Nypa as the primary raw material.

The Nypa fruit will be cleaned and prepped for the powderization process. It will also be

checked for quality control to determine whether or not the fruit is suitable for the manufacturing

process. The Nypa fruit will then be separated from its outer layer. The mesocarp will be

separated from the husk and shell that will be used to make flour. The mesocarp will then be

dried, and the dried mesocarp will be processed with a food processor. The food processor will

29 | Page
turn the mixture into a powdered-like-flour texture. Finally, the finished product will be sanitized

and packed.

b. Flowchart of Activities

Production Cycle

Figure 4. Production Cycle

The production cycle starts with the procurement of raw materials by the

purchasing manager which is needed for production. Upon receipt of the goods or materials, an

inspection of the received goods is conducted to ensure the quality standards of the raw

materials and to check if the goods purchased was actually received. Afterwards, the materials

are transferred to the production process to be followed by the packaging process. The finished

goods will then undergo quality testing by the production manager. If the finished goods passed

the quality control it is up for storage and if the goods does not pass the quality control then it

will undergo rework. The stored products will then be distributed to customers.

c. Production Schedule

30 | Page
 Table 2. Production Schedule

d. Production Cost Requirement

Table 3. Production Cost Requirement

e. Plant Structure

31 | Page
 Figure 5. Plan Structure

f. Facility Layout

32 | Page
 Figure 6. Facility Layout

g. Gantt Chart for Monthly Operations

Table 4. Gantt Chart

The gantt chart above will help in visualizing the actual schedule of activities. The

procurement of raw materials will take place one day and twice a month because the business

is still starting. The raw material which is Nypa Fruit will undergo quality check to ensure that it is

suitable and at best condition for the flour production. The procurement of products will take

place after the raw materials have been checked. Then the production process will be by batch

weekly. The activities above will be subject to adjustments due to the weather condition that

affects the drying process and also the demands.

h. Production Timetable

Year 1            

Total Monthly

Month 120g 200g 400g 800g 1kg Production

January 826 789 485 427 7889 10415

February 826 789 485 427 7889 10415

March 826 789 485 427 7889 10415

April 826 789 485 427 7889 10415

May 826 789 485 427 7889 10415

33 | Page
June 826 789 485 427 7889 10415

July 826 789 485 427 7889 10415

August 826 789 485 427 7889 10415

September 826 789 485 427 7889 10415

October 826 789 485 427 7889 10415

November 826 789 485 427 7889 10415

December 826 789 485 427 7889 10415

Total Annual

Production 9915 9462 5814 5129 94665 124985

Year 2

Total Monthly

Month 120g 200g 400g 800g 1kg Production

January 909 867 533 470 8678 11457

February 909 867 533 470 8678 11457

March 909 867 533 470 8678 11457

April 909 867 533 470 8678 11457

May 909 867 533 470 8678 11457

June 909 867 533 470 8678 11457

July 909 867 533 470 8678 11457

August 909 867 533 470 8678 11457

September 909 867 533 470 8678 11457

October 909 867 533 470 8678 11457

November 909 867 533 470 8678 11457

34 | Page
December 909 867 533 470 8678 11457

Total Annual

Production 10907 10408 6395 5642 104132 137484

Year 3

Total

Monthly

Month 120g 200g 400g 800g 1kg Production

January 1000 954 586 517 9545 12603

February 1000 954 586 517 9545 12603

March 1000 954 586 517 9545 12603

April 1000 954 586 517 9545 12603

May 1000 954 586 517 9545 12603

June 1000 954 586 517 9545 12603

July 1000 954 586 517 9545 12603

August 1000 954 586 517 9545 12603

September 1000 954 586 517 9545 12603

October 1000 954 586 517 9545 12603

November 1000 954 586 517 9545 12603

December 1000 954 586 517 9545 12603

Total Annual

Production 11997 11449 7035 6206 114545 151232

Year 4

35 | Page
 Total Monthly

Month 120g 200g 400g 800g 1kg Production

January 1100 1049 645 569 10500 13863

February 1100 1049 645 621 11454 14869

March 1100 1049 645 621 11454 14869

April 1100 1049 645 621 11454 14869

May 1100 1049 645 621 11454 14869

June 1100 1049 645 621 11454 14869

July 1100 1049 645 621 11454 14869

August 1100 1049 645 621 11454 14869

September 1100 1049 645 621 11454 14869

October 1100 1049 645 621 11454 14869

November 1100 1049 645 621 11454 14869

December 1100 1049 645 621 11454 14869

Total Annual

Production 13197 12594 7738 7396 136499 177424

Year 5

Total Monthly

Month 120g 200g 400g 800g 1kg Production

January 1210 1154 709 626 11550 15249

February 1210 1154 709 683 12600 16356

March 1210 1154 709 683 12600 16356

April 1210 1154 709 683 12600 16356

36 | Page
 May 1210 1154 709 683 12600 16356

June 1210 1154 709 683 12600 16356

July 1210 1154 709 683 12600 16356

August 1210 1154 709 683 12600 16356

September 1210 1154 709 683 12600 16356

October 1210 1154 709 683 12600 16356

November 1210 1154 709 683 12600 16356

December 1210 1154 709 683 12600 16356

Total

Annual

Production 14517 13853 8512 8135 150149 195166

Table 5. Production Timetable for Year 1-5

i. Machinery, Equipment and Tools

Name of Pictures Description Price Source of

Equipment Price

Farberware Knife will be 1,975.00 Lingayen

Black used when Market

Copper getting the

Cutlery Set mesocarp/fruit

of the nypa.

37 | Page
Flour Flour 499.00 Lingayen

Container Container will Market

be use for the

stocks.

Wooden Wooden Table 2,800.00 Bartolome

Table will use when Furniture

making Nypa Lingayen,

Fruit. Pangasinan

Office table Office Table 699.00 Lazada,

may be use by Philippines

the

employees.

Office Chair Office chairs 3,500.00 Csi Lucao,

can use by the Dagupan

employees to City

feel

comfortable.

Monoblock Chairs may 199.00 Tugos,

Chair use by the Dagupan

customer. City

38 | Page
Oven Tray Oven tray may 115.00 Untitop,

be use to dry Dagupan

the mesocarp.

Laptop Laptop can be 18,000.00 PC Market

use in the Centre

operations for

the products

such as

inventory,

sales and

many more.

Epson Printer may be 9,900.00 PC Market

L3210 use for the Centre

Printer packaging of

the product.

Electric Fan Fan wil be 2,250.00 Unitop,

(3D Turbo used to feel Dagupan

Power) comfortable.

Electric Grain Mills will 13,399 Shopee

Grain Mills be used to

Grinder crush, grind or

Powder

39 | Page
 shred grain

into flour.

Machine Dryer 12,703 Shopee

Machine will be used to

Dryer easily dry the

Nypa Flour.

2015 To deliver the 390,000 Mitsubishi,

Mitsubishi product to the Calasiao

L300 2.2L customers.

MT

Plastic To seal the 399.00 Unitop,

Sealer Digital products Dagupan

produced.

Weighing To properly 902.00 Unitop,

Scale (kl) have the exact Dagupan

kilo of the

product.

Weighing To properly 610.00 Unitop,

Scale (g) have the exact Dagupan

grams of the

product.

Table 6. Machinery, Equipment and Tools

40 | Page
 j. Cost of Capital Expenditure Needed

Table 7 Breakdown of Initial Investment

The registration and business requirements are to clarify the planned business capacity and

transformation, business requirements are important to start the business. The table below

shows the needed requirements of House of Flour.

Registration and Business

Requirements

Mayor’s Permit Php 1,000

Community Tax Certificate 105

BIR Php 600

SEC Registration 1600

Fire Safety Inspection Certificate 163.50

Barangay Business Clearance 365

FDA ( License to Operate) 6,000

41 | Page
 Health Card 4,000

Product Registration 2,500

Halal Certification 30,000

VAT Registration 500

Zoning Clearance FREE

Sanitary Permit FREE

TOTAL Php 46,833.50

Table 8 Register and Business Requirement

Facility renovation cost is important to keep the good image and also the factory

of the business. This will keep the building, wiring, and interior designs up to date, they

must be renovated.

Facility Renovation Cost Quantity Price Total

Paints 2 916.00 1832.00

Building Fixtures 1 5,000 5000

Fire Alarms 1 1200 1200

Electricals and Wirings 1 4500 4500

TOTAL   P14,364.00

Table 9 Facility Renovation Cost

Marketing will help the business to introduce the product and reach its

customers. Thus, marketing expenses for the whole year as follows.

Marketing Expense (1yr)

Marketing Cost Total

42 | Page
 Boosting
2,000.00 24,000.00
Facebook Page

Boosting
800.00 9,600.00
Marketplace

Business Cards 290.00 3,480.00

Testing Products 3,000.00 36,000.00

TOTAL 6,090.00 73,080.00

Table 10 Marketing Expenses

Factory equipment that will be used by the business are electric grain mills grinder powder,

machine dryer, plastic sealer, digital weighing scale, and the usual weighing scale. The quantity,

price and its useful life are also listed respestively.

Factory Equipment Quantity Price Total Life

Electric Grain Mills Grinder

Powder 2 13,399.00 26,798.00 10

Machine Dryer 2 12,703.00 25,406.00 10

Plastic Sealer 2 399.00 798.00 5

Digital Weighing Scale (g) 2 610.00 1,220.00 2

Weighing Scale (kl) 1 902.00 902.00 3

TOTAL 55,124.00

Table 11 Factory Equipment

43 | Page
 The table shows the kitchen utensils that will be needed by the business, and also its

quantity, price and useful life. The total price is computed by multiplying the number of quantities

to its original price.

Kitchen Utensils Quantity Price Total Life

Farberware Black Copper Cutlery

Set 1 1,975.00 1,975.00 5

Flour Container 2 499.00 998.00 7

Oven tray 25 115.00 2,875.00 6

TOTAL 5,848.00

Table 12 KItchen Utensils

Printer, working table, office chairs and electric fan are included as part of the office

equipment of the business. The table also shows its quantity, price and useful life.

Office Equipment Quantity Price Total Life

Laptop 1 18,000.00 18,000.00 5

Epson L3210 Printer 1 9,900.00 9,900.00 7

Working Table 3 699.00 2,097.00 5

Office Chairs 3 3,500.00 10,500.00 5

Electric fan (3D Turbo Power) 2 2,250.00 4,500.00 5

TOTAL 44,997.00

Table 13 Office Equipment

44 | Page
 Furniture and fixtures are larger, movable items used to design a workplace and make

employees comfortable. The table below shows the furniture and fixtures used by the business

and its cost.

Furniture and Fixture Quantity Price Total Life

Wooden Table 1 2,800.00 2,800.00 10

Monoblock Chairs 5 199.00 995.00 5

TOTAL 3,795.00

Table 14 Furniture and Fixtures

The table below shows the vehicle that will be used by the business in the operation to

deliver its products to the customer and in reordering or the raw materials, it also shows the

price and the estimated life of the vehicle.

Vehicle Qty Price Total Life

2015 Mitsubishi L300 2.2L MT 1 390,000.00 390,000.00 10

Total 390,000.00 390,000.00

Table 15 Vehicle

The supplies that will be used in packaging, operations and in the office that will be used

by the employees. The table below is the list of supplies needed to operate the business.

Supplies Total

Bond Paper 145.00

Ink 20.00

Ballpen 60.00

45 | Page
Calculator 179.00

Paper Clips 12.00

Paper Fastener 79.00

Stapler 140.00

Staple 30.00

Folder 20.00

Order Slip 20.00

Voucher 12.00

Puncher 40.00

100 pcs Silicone Baking Parchment Paper 238.00

Total 995.00

Table 16 Supplies

Raw materials are the goods or inventories that a business utilizes to produce its

products.The table below shows the needed materials and its price by units to determine the

total cost of the raw material.

Units
Raw Materials Total
120g 200g 400g 800g 1 Kilo

Nypa Fruit 827 789 485 428 7,889 217,080.00

Plastic for

Packaging 827 789 485 428 7,889 41695.6

46 | Page
 Label for

Packaging 827 789 485 428 7,889 7,078.83

TOTAL 265,854.43

Table 17 Raw Materials

The table below shows the monthly rental, this may help the business to maintain the

safety of the inventory, office and the operation area of the business.

Rental Months Total

3,000.00 3 9,000.00

TOTAL 9,000.00

Table 18 Rental

VIII. MANAGEMENT FEASIBILITY

a. Management Team

The management team is made up of seven equally work-driven namely: Ms. Daniela

Dela Cruz, Ms. Venus Gordo, Ms. Kristel Irish Junio, Ms. Christine Paula Paragas, Ms. Gizhelle

Paragas, Ms. Rochelle Ruetas, and Ms. Barbara Jean Telin are the co-owners of the business.

The researchers will fill in as partners in the business and have a purpose of successfully

operating the organization to achieve company goals. It is critical to have a well-organized

management and strategy in order to achieve corporate objectives. However, because

cooperation is critical to a company's success, brainstorming and fully expressing one's ideas is

encouraged at all times, especially when substantial duties are involved. The following is a list of

member positions that have been delegated to the company:

47 | Page
 Owner / General Manager – (Daniela Jane, M. Dela Cruz). She is in charge of

establishing the regulations that must be followed by all employees. She also organizes and

oversees the business's day-to-day operations in order to determine which techniques are most

effective in maintaining the company's success. She is the owner and serves as the leader

towards achieving company goals.

Sales Manager – (Gizhelle R. Paragas). She is responsible for motivating the sales

teams to achieve sales goals. Sales managers are largely responsible for hiring and training

salespeople, setting quotas, reviewing and modifying performance, and designing sales

procedures.

Financial Manager – (Christine Paula D. Paragas). She is in charge of the company's

capital expenditures and costs. She makes sure and plans how the business may grow to its full

potential in the most effective and feasible way. She ensures that the company's funds are

allocated properly and appropriately.

Production Manager – (Kristel Irish F. Junio and Rochelle G. Ruetas). They are both

responsible for planning and scheduling of the company's production process. They keep track

of inventories as well as the efficacy and efficiency of production. and also, they ensure that

everything is secure in the factory.

Marketing Manager – (Barbara Jean S. Telin). She is responsible for promoting and

marketing the product and also managing the marketing budget, developing marketing plans

and lastly is developing and executing marketing strategies to meet customer demand.

Quality and Safety Manager – (Venus B. Gordo). She is responsible for establishing

and executing workplace health and safety plans in accordance with legal criteria, as well as

preparing and enforcing policies to promote a healthy and safety culture.

b. Organizational Design

48 | Page
 House of Flour’'s functional organizational structure is designed to improve the company's

operations by allowing organizational components to work together to achieve its business

goals. Conceptually, a functional organizational structure begins at the highest level of

responsibility and works its way down via various areas.

Daniela Jane Dela Cruz, Venus Gordo, Kristel Irish Junio, Christine Paula Paragas,

Gizhelle Paragas, Rochelle Ruetas, and Barbara Jean Telin, who are owners and employees of

the company, are organized according to their specific skills and corresponding functions in the

company, such as General Manager, Quality and Safety Manager, Production Manager,

Financial Manager, Sales Manager, and Marketing Manager, respectively.

Figure 7. Organizational Design

49 | Page
 c. Job Descriptions and specifications

Position Job Descriptions Job Specifications

* Establish the business and * Build good communication

seek business opportunities. among employees.

Owner * Supervises all the * Ensures that the business is

transactions inside the profitable.

company. * Plan strategies to improve

* Negotiate business the business.

transactions and investment

opportunities.

* Develop and maintain high * Experience in Management

quality products. and quality control.

Quality and Safety Manager * Monitor the quality of raw * Formulate improve quality

materials and equipment and safety control

used. procedures.

* Enhance skills of

employers.

* Lead the marketing team * Experience in the marketing

towards higher sales. field is an advantage.

* Ability to generate new * Ability in managing and

ideas for advertising of the launching campaigns for new

Marketing Manager product. products.

50 | Page
 * Ensures that the marketing

communication strategy of

the company is effective.

* Organizes production * Knowledgeable of how the

schedules for a smooth production process takes

Production Manager process. place.

* Lead the production staff. * Ability to supervise the

* Implements policies to technical and operational

maintain the quality of the process inside the company.

product.

* An excellent motivator and * Must have experience

communicator who can work dealing with customers.

well with people. * A good communication skill

Sales Manager * Develop and implement is a must.

good policies that will * Manages the sales team

motivate employees. and ensures that they are

* Establish strategies that will motivated.

build good customer service.

* Excellent in managing * Must be knowledgeable in

finances of the business. financial business aspects.

51 | Page
 * Secures the company's * Accounting related courses

Financial Manager financial assets, creates are needed.

product costing and * Experience in using excel

accurately reports business and high level of

transactions. computational skills.

* Maintain good asset returns

and explore new investment

opportunities.

Table 8. Job descriptions and specifications

IX. FINANCIAL FEASIBILITY

1. Financial Assumptions

A. Operating Assumptions

➣ Sales

Payment method on sales to distributors and retailers will be on a cash basis. There is

also an increase of 10% sales per year. The breakdown below is inclusive of 12 % VAT.

52 | Page
53 | Page
 Table 9. Sales for the Year 1-5

➣ Selling Price

● The 12% vat is included in the selling price and the price will be rounded up to the next

whole number.

● The distributor's price is set at 40% mark-up based on cost. Moreover, the retailer's

price is set at 60% mark-up based on cost.

The table below shows the selling price of House of Nypa Flour to distributors and retailers.

54 | Page
 Table 10. Selling Price for the Year 1-5

➣ Sales Quantity Discount

● The company will grant the retailers 3% discount if their purchase reaches a minimum

quantity in any sizes of the nypa flour products.

➣ Sales Growth

● House of Nypa Flour computed an increase in the sales of nypa flour of at least 10%

every year.

➣ Sales Mix

● The following computation is made for the sales mix:

55 | Page
 𝑆𝑎𝑙𝑒𝑠 𝑀𝑖𝑥 = ( 𝑄𝑢𝑎𝑛𝑡𝑖𝑡𝑦 𝑆𝑎𝑙𝑒𝑠 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑦𝑒𝑎𝑟
𝑇𝑜𝑡𝑎𝑙 𝑄𝑢𝑎𝑛𝑡𝑖𝑡𝑦 𝑆𝑎𝑙𝑒𝑠 )𝑥 100%
The table below shows the sales mix for Nypa Flour.

Table 11. Sales Mix for the Year 1-5

56 | Page
➣ Production

● The acquisition of raw materials will take place every first week and third week of the

month and the payments for the purchases will be done in cash.

● The production of the nypa flour will take place two to three days a week depending on

the drying of the nypa fruit.

Table 12. Quantity Produced for the Year 1-5

➣ Ending Balance of Finished Goods Inventory

● The manufacturing depends on the quantity of orders received that is why the monthly

ending of finished goods inventory varies.

𝐸𝑛𝑑𝑖𝑛𝑔 𝐵𝑎𝑙𝑎𝑛𝑐𝑒 = (𝐵𝑒𝑔𝑖𝑛𝑛𝑖𝑛𝑔 𝑏𝑎𝑙𝑎𝑛𝑐𝑒 + 𝑄𝑢𝑎𝑛𝑡𝑖𝑡𝑦 𝑝𝑟𝑜𝑑𝑢𝑐𝑒) − (𝑆𝑎𝑙𝑒𝑠 − 𝑆𝑝𝑜𝑖𝑙𝑒𝑑 𝑢𝑛𝑖𝑡𝑠)

➣ Product Cost

● In order to calculate the product cost, the proponents applied the full cost technique,

which includes direct material, direct labor, and manufacturing overhead. A more

detailed discussion of the breakdown of the product cost and their allocation of the cost

per product will be seen in the Product Costing Section of this chapter.

The table below shows the product cost of nypa flour in different available sizes.

57 | Page
 ➣ Direct Material

● The direct materials used in production were adjusted to a 3% inflation rate per year. The

direct materials include the cost of nypa fruit, plastics and print for packaging

58 | Page
 Table 13. Direct Material for the Year 1-5

➣ Direct Labor

● The salary of the three production workers is included in the direct labor. Because it is

directly involved in the manufacturing process, the compensation of the three production

workers who will be employed is treated as part of the product cost. Each employee

earns 300 pesos every day for 20 days a month, for a total of 18,000 pesos per month.

There will be an increase of Php10.00 per year on the basic pay per day.

● For the following years, two or three workers are added to meet the increasing sales and

production.

The table below shows the annual labor cost of the House of Nypa Flour.

Table 14. Direct Labor for the Year 1-5

59 | Page
➣ Manufacturing Overhead

● This comprises the cost of utility and rental bills, the allowance for the depreciation of

production materials and equipment, charges linked to the use of factory tools and other

assets.

● The rental fee amounted to Php 3,000.00 per month totaling to Php 36,000.00 per year

excluding utility bills.

● There is a 10% increase in the consumption of utilities every year since there is an

increase in production by 10% each year.

➣ Depreciation

● The proponents used the Straight-line Method of depreciation.

The table below shows the depreciation of the equipment used in production.

Table 15. Depreciation Expense under Manufacturing overhead for the Year 1-5

➣ Cost of Goods Sold

● The proponents applied the full cost method in computing the product cost which

includes the direct material, direct labor and manufacturing overhead. The Cost of

Goods Sold per year will be provided on the Notes to Financial Statements.

The formula of Cost of Goods Sold is as follows:

𝐶𝑜𝑠𝑡 𝑜𝑓 𝐺𝑜𝑜𝑑 𝑆𝑜𝑙𝑑 = 𝑃𝑟𝑜𝑑𝑢𝑐𝑡 𝐶𝑜𝑠𝑡 × 𝑆𝑎𝑙𝑒𝑠 𝑄𝑢𝑎𝑛𝑡𝑖𝑡𝑦

60 | Page
➣ Expenses

Marketing Expenses

● The proponents allocated Php 2,000.00 per year to the boosting of the facebook page of

House of Nypa Flour.

● The proponents assumed a 3% inflation adjustment each year for the Marketing

Expenses except for the product samples.

➣ Utilities Expense

● Utility bills such as water and electricity are to be paid on the month following the month

of consumption.

● Utilities are assumed to be increasing per year by 10% due to the increasing production

volume per year.

➣ Miscellaneous Expense

● Miscellaneous expenses for the business are also included.

➣ Depreciation Expense

● Straight-line Method of depreciation was used. The basis with regard to the life of the

asset can be seen on the Technical Feasibility chapter.

➣ Communication Expense

● Communication Expense is also computed for the load allowance needed.

● The proponents allotted Php90.00 load allowance per week consisting of gigabytes of

internet consumption, texts and calls; assumed a 3% inflation rate per year.

➣ SSS, Philhealth and Pag-ibig

61 | Page
 ● Contributions to SSS and Philhealth must be made on or before the 10th of the following

month, whereas Pag-ibig must be paid between the 10th and 14th of the month.

● SSS, Philhealth, and Pag-ibig contributions are calculated using the SSS contribution

table for 2022, Philhealth premium contribution table for 2022, and Pag-ibig contribution

table for 2022.

● In the computation of pay for SSS, Philhealth, and Pag-ibig contributions, both the

employer and the employee are considered.

➣ 13th Month Pay

● The business will also provide 13th month pay to its production workers. The 13th month

pay is computed as follows:

➣ Inventory Loss

● The proponents’ set-up an Inventory Loss account in case of any loss or damage of the

finished goods and during the process.

● A normal spoilage rate was used which is 1%.

The following computation was made:

➣ Income Tax Expense

● During the third year to fifth year of operation, the assets of the business exceeded Php

3, 000,000.00 that makes the business subject to the 30% income tax rate.

B. Investing Assumptions

➣ Property, Plant and Equipment

62 | Page
 ● Factory and office equipment will be depreciated on a straight-line method. The list of the

assets and their useful life was discussed in the Technical Feasibility chapter.

● Machineries are composed of electric grain mills, grinder powder and machine dryer and

will be depreciated with their respective useful life.

C. Financing Assumptions

➣ Equity

Capital Contribution

● Each of the seven partners will be contributing cash amounting to Php200, 000.00 to

form the initial investment required. The breakdown of the Initial Investment was

discussed in the Technical Feasibility chapter.

Profit Sharing Agreement

● Profits and losses of the partnership shall be divided and distributed equally to the

partners after salaries of the general manager, production manager, treasurer,

bookkeeper, and sales and marketing manager.

➣ Withdrawal by the Partners

● The partners are allowed to withdraw 50% of their share in the Net Income per Year.

2. Product Costing

63 | Page
 Table 16 Product Cost of Year 1-5

• Direct Materials

64 | Page
 Table 17. Composition of Direct Materials for the Year 1-5

• Direct Labor

Table 18. Direct Labor per Unit for the Year 1-5

• Manufacturing Overhead

65 | Page
 Table 19. Manufacturing Overhead per unit for the Year 1-5

3. Financial Statements

Statement of Financial Performance

Table 20. Statement of Financial Performance for the Year 1-5

Statement of Changes in Partners’ Equity

66 | Page
67 | Page
 Table 21. Statement of Changes in Partners’ Equity for the Year 1-5

Statement of Cash Flows

68 | Page
 Table 22. Statement of Cash Flows for the Year 1-5

Statement of Financial Position

69 | Page
 Table 23. Statement of Financial Position for the Year 1-5

4. Notes to Financial Statements

Note 1: Sales

70 | Page
71 | Page
Note 2: Sales Discount

Table 24. Sales Quantity Discount for the Year 1-5

Note 3: Cost of Good Sold

72 | Page
73 | Page
 Table 25. Cost of Good Sold for the Year 1-5

Note 4: Marketing Expenses

Table 26. Marketing Expenses for the Year 1-5

Note 5: Depreciation Expense

Table 27. Depreciation Expense for the Year 1-5

74 | Page
Note 6: Pag-ibig Expense

Table 28. Pag-ibig Expense for the Year 1-5

Note 7: PhilHealth Expense

Table 29. PhilHealth Expense for the Year 1-5

Note 8: Business and Legal Expense

Table 30. Business and Legal Expense for the Year 1-5

Note 9: SSS Expense

75 | Page
 Table 31. SSS Expense for the Year 1-5

Note 10: Utilities Expense

Table 32. Utilities Expense for the Year 1-5

Note 11: Supplies Expense

Table 33. Supplies Expense for the Year 1-5

Note 12: 13th Month Pay

Table 34. 13th Month Pay for the Year 1-5

Note 13: Inventory Loss on Finished Goods

76 | Page
Table 35. Inventory Loss on Finished Goods for the Year 1-5

77 | Page
Note 14: Inventory – Direct Materials

78 | Page
 Table 36. Inventory - Direct Materials for the Year 1-5

Note 15: Inventory – Finished Goods

79 | Page
Table 37. Inventory - Finished Goods for the Year 1-5

80 | Page
Note 16: Supplies

81 | Page
82 | Page
83 | Page
84 | Page
 Table 38. Supplies for the Year 1-5

Note 17: Factory Equipment

Table 39. Factory Equipment

Note 18: Office Equipment

85 | Page
 Table 40. Office Equipment

Note 19: Furniture and Fixtures

Table 41. Furniture and Fixtures

Note 20: Vehicle

Table 42. Vehicle

Note 21: SSS Payable

Table 43. SSS Payable for the Year 1-5

86 | Page
Note 22: PhilHealth Payable

Table 44. PhilHealth Payable for the Year 1-5

Note 23: Pag-Ibig Payable

Table 45. Pag-ibig Payable for the Year 1-5

Note 24: Utilities Payable

Table 46. Utilities Payable for the Year 1-5

Note 25: Vat Payable

87 | Page
88 | Page
Table 47. Vat Payable for the Year 1-5

89 | Page
 5. Break Even Analysis (Economies of Scale)

Total Fixed Cost

Figure 8. Total Fixed Cost

Table 48. Total Fixed Cost for the Year 1-5

90 | Page
Weighted Contribution Margin

Figure 9. Weighted Contribution Margin

Table 49. Weighted Contribution Margin for the Year 1-5

91 | Page
 6. Financial Ratios

Current Ratio

Figure 10. Current Ratio

Table 50. Current Ratio for the Year 1-5

92 | Page
Asset Turnover

Figure 11. Asset Turnover

Table 51. Asset Turnover for the Year 1-5

Gross Profit Margin

93 | Page
 Figure 12. Gross Profit Margin

Table 52. Gross Profit Margin

Return on Equity

Figure 13. Return on Equity

Table 53. Return on Equity

Return on Investment

94 | Page
 Figure 14. Return on Investment

Table 54. Return on Investment

Inventory Turnover

95 | Page
 Figure 15. Inventory Turnover

Table 55. Inventory Turnover for the Year 1-5

Days to Sell

Figure 16. Days to Sell

Table 56. Days to Sell for the Year 1-5

Payback Period

96 | Page
 Table 57. Payback Period

Net Present Value

Table 58. Net Present Value

X. STRATEGIC IMPLEMENTATION PLAN

When the company develops its plan then it must be executed in order to achieve its

goal. House of Nypa Flour must have a Steps in Strategic Implementation:

● Proper Communication

House of Nypa Flour will have a contact to all buyers, businesses and must distribute the

products in accordance with the wishes of the business. The firm plans to distribute its product

through public markets, distributors, bakeries, and any other vendor that is interested in the

product. The adjacent areas of Lingayen, such as Binmaley, Bugallon, and Dagupan City, are

the target market of the business because it is new, it will spend its money efficiently and avoid

unnecessary expenses as much as possible. To distribute consumer orders, the business will

97 | Page
use a vehicle. The firm will explore adding a delivery truck in the future as the number of clients

and orders grows.

● Make sure of the Arrival of the Products

Figure 17. Arrival of the Products

Before making sure of the arrival, the initial step is the advertising process. The

researchers have to introduce our products first to make the public aware of our business and to

find customers. After the advertising, we can now proceed to the production or manufacturing

process. The finished product will be delivered to the distributor to retailer and finally to the end

user.

● Make Strategic Assessment and Execute

98 | Page
 The researchers must first identify the mission, vision, and objectives before

developing strategies and implementing plans. If it is clearly defined the goals of the

business, the researchers will know what next step or plan should be implemented.

Aside from identifying goals, it must assess the company's strengths and opportunities,

and determine how it can use them to contribute to the business's success. It is also a

need to address the weaknesses in order to overcome them, as well as threats in order

to avoid problems or issues in the future. After identifying and analyzing, the

researchers can now formulate strategies to achieve the business's goals. Plan's

execution is the final stage, and it must evaluate the results to identify if there's any

other things to change, improve or which part we should focus on. The success of a

business does not end with the formulation and implementation of various strategies.

Further assessment is required to ensure and evaluate the efficacy and compatibility of

the strategic plans.

STAGE 1 STAGE 2 STAGE 3 STAGE 4

To identify: Analyzing the To revise or Evaluate Results:

business and implement new

environment: strategies:

Mission Strengths and Develop strategies Finalize the

Weaknesses developed strategies

Strengths and

Opportunities can

99 | Page
 help the business

achieve success.

House of Flour

Vision Opportunities and Formulate a new Finalize the new

Threats strategies to achieve strategies

its goals

Objectives Present improved Disseminate the plan

recommendation

Table 59. Strategic Plans

REFERENCES

Baker Bettie. (2018, May 14). The Function of Flour in Baking. Retrieved March 27, 2022, from

https://bakerbettie.com/varieties-flour/

Britannica. (n.d.). Flour. Retrieved March 26, 2022 from https://www.britannica.com/topic/flour

Dr. Hebens. (n.d.). 13 Health Benefits of Palm Sugar. Dr. Health Benefits. Retrieved February 5,

2022, from

https://drhealthbenefits.com/food-bevarages/flavourings/health-benefits-of-palm-sugar

Bertto (2020, August 21). Nipa Palm in the Philippines. The Philippines Today. Retrieved

February 5, 2022, from https://thephilippinestoday.com/nipa-palm-in-the-philippines/

Fang, E., Ng, T. (2016). Essential Oils in Food Preservation, Flavor and Safety. Science Direct.

Retrieved October 17, 2021, from

https://www.sciencedirect.com/topics/food-science/bitter-gourd

100 | Page
Gillen, K. (2021, August 25). Types of Flour All Bakers Should Know. PureWow. Retrieved

March 26, 2022, from https://www.purewow.com/food/types-of-flour

Moncel, B. (2019, March 17). A Guide to Flour. The Spruce Eats. Retrieved March 26, 2022,

from https://www.thespruceeats.com/a-guide-to-flour-1328533

Nipa. (n.d.). Philippine Medicinal Plants. Retrieved February 5, 2022, from

http://www.stuartxchange.org/Nipa.html#:~:text=%2D%20Ash%20of%20roots%20and%2

0leaves,palm%20vinegar%20used%20for%20diabetes

Nypa Fruticans (Nipa Palm). (2019, November 21). Cabi. Retrieved February 5, 2022, from

https://www.cabi.org/isc/datasheet/36772

OGAnalysis. (2021). OGAnalysis : Philippines Food and Beverages Market, Size, Share,

Outlook and Growth Opportunities 2020–2027. Retrieved October 18, 2021, from

https://www.oganalysis.com/industry-reports/218012/philippines-food-and-beverages-ma

rket

Panoff, L. (2021, November 10). 5 of the Healthiest Flours for Every Purpose. Healthline.

Retrieved March 27, 2022, from https://www.healthline.com/nutrition/healthiest-flour

Statista. (2020). Food - Philippines. Retrieved October 18, 2021, from

https://www.statista.com/outlook/cmo/food/philippines#revenue

World Population Review. (2022). Wheat Production by Country 2022. Retrieved March 27,

2022, from

https://worldpopulationreview.com/country-rankings/wheat-production-by-country.

101 | Page