Chi-Square Tests

Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 38.571a 25 .041
Likelihood Ratio 41.054 25 .023
Linear-by-Linear Association .457 1 .499
N of Valid Cases 30
a. 36 cells (100.0%) have expected count less than 5. The minimum
expected count is .17.

At 95% of significance level = Maximum confidence level

But result is significance on 41%

0.041<0.05

So not associated, reject the null hypothesis.

Directional Measures
Asymptotic
Standard Approximat Appro
Value Error a
eT b
Signifi
Nominal by Nominal Lambda Symmetric .417 .106 3.397
Age_code Dependent .360 .106 3.124
Brand_code .478 .137 2.843
Dependent
Goodman and Kruskal tau Age_code .257 .047
Dependent
Brand_code .292 .087
Dependent
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on chi-square approximation

There is moderate association

 Symmetric Measures
Approximate
Value Significance
Nominal by Nominal Phi 1.134 .041
Cramer's V .507 .041
Contingency Coefficient .750 .041
N of Valid Cases 30