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UNIVERSITY OF MINDANAO
College of Arts and Sciences Education
Languages Discipline
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Table of Contents
Page
Course Outline 5
Course Information 9
Metalanguage 11
Essential Knowledge 12
2. Visual Technologies 20
ULO-a Activities 24
Metalanguage 31
Essential Knowledge 31
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2. Visual Narratives 31
ULO-b Activities 50
Metalanguage 56
Essential Knowledge 57
1. Normalizing Vision 57
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ULO-c Activities 66
Metalanguage 68
Essential Knowledge 69
1. Media as Spectacle 69
ULO-d Activities 76
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Mobile: 09778257685
Effectivity Date: May 2020
Mode of Delivery: Blended (On-Line with face to face or virtual sessions)
Time Frame: 54 hours
Student Workload: Self-Directed Expected Learning
Requisites: None
Credit: 3
Attendance Requirements: A minimum of 95% attendance is required at all scheduled
Virtual or face-to-face sessions.
Contact and Non-contact Hours This 3-unit course self-instructional manual is designed
for a blended learning mode of instructional delivery
with scheduled face-to-face or virtual sessions. The
expected number of hours will be 54, including face-to-
face or virtual sessions. The face-to-face sessions shall
include the summative assessment tasks (exams) if
warranted.
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Return of Assignments/ Assessment tasks will be returned to you two (2) weeks
Assessments after the submission. This will be returned by email or
via the Blackboard portal.
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Preferred Referencing Style Use the 7th Edition of the APA Publication Manual
Students with Special Needs Students with special needs shall communicate with
the course coordinator about the nature of his or her
special needs. Depending on the nature of the need,
the course coordinator, with the approval of the
program coordinator, may provide alternative
assessment tasks or extension of the deadline for
submission of assessment tasks. However, the
alternative assessment tasks should still be in the
service of achieving the desired course learning
outcomes.
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CC’s Voice: Welcome to this course GE 20: Reading Visual Arts. You have seen around you
the diverse forms of arts. How do we gaze at them and interpret the arts depend on
our everyday experiences. It is good to note that “to see is to believe”, however,
the process of understanding lies not on the peripheral aspect of an artwork but
what is within. Thus, our central concern is to make sense of the importance of
visuality to what people say and do., and how, they act in their everyday lives.
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Reading the Visual Arts enables you to have an ability to innovate, appreciate,
CO critique, and analyze. Through transdisciplinarity and multimodal approaches, this
course equips students with broad knowledge of the human disciplines that
characterized modernity, cultural studies that underpinned modern life.
This course helps you to identify the basic elements and principles of reading
visual Knowledge
art, visual technologies andunderstandings
on the tacit understand its people
meaning.
have of the visual domain,
cultivate theirenable
This will imagination,
you tomake sense ofimaginative
exemplify the importance of visuality,
ability which explore the effect
are essential in
the idea of aesthetics has on reading of visual texts,
communication and the visual and the visual narratives.analyze the economic effects of a
globalized market, and illustrate explanations and arguments with images and
It also
anecdotes helps
that are you apply
highly analytical and critical skills in describing both Visual Arts
eclectic.
and communication literacy.
This will produce innovative and highly eclectic presentations using the modern
technologies and different facilities of arts.
Let us begin!
Big Picture
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Metalanguage
In this section, the essential terms relevant to the study of GE 20 (Reading Visual
Art) and demonstrating ULO-a will be operationally defined to establish a common frame
of reference as to how the text works. You will encounter these terms as we go through the
study. Please refer to these definitions in case you will encounter difficulty in understanding
some concepts.
2. Reading the visual. We draw on our general and specific knowledge, tastes,
habits, and personal context.
3. Visual Culture. The study of genealogy and practice of visualization of modern
culture. Its concentration is on the interface between images and viewers
rather than on artists and works. It is concerned with visual events in which
information, meaning, or pleasure is sought by the consumer in an interface
with visual technology.
4. Visual studies. It is an interdisciplinary field with close links with humanities and
social sciences-philosophy, sociology, and literary studies.
5. Capital-A Art. It is one discipline that provides many useful techniques for
anyone studying visual culture and is one of the important fields of social
understanding, history, and culture.
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10. Text. The name of a group of signs- a collection of signs organized in a particular
way to make meaning.
11. Context. This means the environment in which a text occurs and
communication takes place.
Essential Knowledge
To perform the aforesaid big picture (unit learning outcomes) for the first three
(3) weeks of the course, you need to fully understand the following essential knowledge
that will be laid down in the succeeding pages. Please note that you are not limited to
refer to these resources exclusively. Thus, you are expected to utilize other books,
research articles, and other available resources in the university’s library e.g. ebrary,
search.proquest.com etc.
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Context- means the environment in which a text occurs and communication takes place.
Contexts are extraordinarily dynamic and variable because they incorporate
everything involved in that environment: the people, their history, current events,
similar texts with which they are comparing this one, and so on.
• The process of making and negotiating the visual (whether driving a car or
taking a photograph), always informed by the notions of attentiveness,
selection and omission, and context. We need to consider other issues,
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such as when we focus on, attend to, and see something, and why we see
things differently over time, or from other people?
• We can carry this insight further by suggesting that when we see, we are,
in effect, engaged in the act of reading (the visual). When we read a book,
we try to follow, consider and understand the material at hand (the words,
the sentences, the story), and we end up making both meanings and
connections between different meanings.
(Please refer to the PDF Reading the Visual pp. 14-32 in the Blackboard
Open LMS for further details)
Simple Recall: In the film “The Fellowship of the Ring, the hobbit Bilbo Baggins is represented
as an inoffensive, generous, and altogether nice type who seems untouched by desire,
passion, or greed. But he has a secret: he owns a ring that can cast an evil spell on him (binary
of things).
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• Habitus- can be understood as a set of values and dispositions gained from our cultural
history that stay with us across contexts (durable and transposable). These values and
dispositions allow us to respond to cultural rules and contexts in various ways (they
allow for improvisations). Still, these responses are always determined-regulated- by
where we have been in culture.
Cultural Literacy- refers to a general familiarity with, and an ability to use, the official
and unofficial rules, values, genres, knowledge, and discourses that characterize cultural
fields. In this sense, it is not just familiarity with a body of knowledge; it also presupposes an
understanding of how to think and see in a manner appropriate to the imperatives of the
moment.
• Our situation in that what we see is inextricably linked to and product of our cultural
trajectories, literacies, and context.
• We can exemplify this by returning to Verlaine’s reference to the ‘actor’s advice’ about
things needing to happen twice. What this means is that we sometimes fail to see the
significance of something until we are aware of what we could call a pattern
• To sum up, how and why people see in particular ways referred to habitus, cultural
trajectory, and cultural literacy as the most important factors in determining what we
see.
(Read further the PDF Reading Visual about Seeing in Context for further details)
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• Selection and omission, framing, and the evaluation-every act of looking and
seeing is also an act of not seeing. (see figure1.3, pp. 30-reading the visual)
• Selection, omission, framing, and evaluation produce a visual text.
2. Two important factors here are attention and focus. If we attend closely or carefully
to an event, person, thing, or scene, we will create a text of contiguous elements.
(Read further the PDF Reading Visual about Techniques of Seeing as Reading for
further details)
1.4. Seeing in Time and Motion
a. Color
b. Shape
c. Movement
d. Texture
e. Distance
f. Light
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(Read further the PDF Reading Visual about Seeing in Time and Motion for further details)
1. Sign- is anything that is treated as a meaningful part of the unit that is the text.
Intertextuality-the use of other texts to create new texts.
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(Refer to pp. 27, Reading the Visual- pictures provide an example of the
relational character of signs and texts)
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(Read further the PDF Reading Visual regarding Text and Genres)
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2. Visual Technologies
Pierre Bourdieu writes, “the relation to the world is a relation of presence in the
world, of being in the world, in the sense of belonging to the world.”
• So we see and perceive not because we are looking at the world from the
outside, as it were, but because we are part of everything within our gaze.
• This ‘everything’ includes our habitus (our background, tastes, tendencies, and
dispositions), as well as our physical aptitude and status.
• The principle of constancy states that ‘past experiences of the viewer will
influence what is perceived.’
What comes out into your mind upon gazing at the picture below?
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• Tacit seeing is fine if we simply want to get through the day’s responsibilities
and activities, but it is insufficient if we want or need to make sense of what
we are seeing.
• As an analogy, consider the processes of communicating in the language.
• The school system trains children to develop sophisticated literacies in the
various components of written language. We learn the shapes of letters,
remember the look of words, we know grammar and syntax- and with these
literacies (and discipline-specific training), we can write or read anything from
abstract philosophy to shopping lists.
(Refer to pp. 42-45; Reading Visual Art PDF for further reading)
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• We can take from this that technology is not just know-how or designed
devices; it is also a verb, a principle of action.
(Refer to pp. 53-55 of the PDF Reading the Visual for further information)
Self-Help: You can also refer to the sources below to help you further understand the
lesson:
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4. Schirato, T. & Webb, J. (2004) Reading the visual. Date retrieved, May 2, 2020, from
https://www.monoskop.org/images/1/15/Schirato_Tony_Webb_Jen_reading_the_Vis
ual.pdf
5. Valli, M. (2013) Walk the Line: The Art of Drawing. London: Lawrence King
6. _____.(n.d) Edward Munch Painting, Biography, and Quotes. Date retrieved April 5,
2020, from https://www.edvardmunch.org/link.jsp.
7. http://www.visual-arts-cork.com/definition/visual-art.htm
8. PROQUEST BOOKS
Let’s Check
Activity 1. Now that you know the important concepts of reading the visual let us check how
well you understand the topic. Read the following sentences carefully. Write TRUE if the
statement is correct and FALSE if otherwise.
____________ 1. Reading is both an active and creative process while reading the visual
draws our general and specific knowledge, tastes, habits, and supernatural contexts.
____________ 2. Visual culture is a field of study and a set of ways of understanding these
physical and social phenomena.
____________ 3. Semiotics is an analytical approach and a research methodology that
examines the use of what we are called visuals in society.
____________ 4. Text is a collection of signs organized in a particular way, too devoid of the
meaning of visual art.
____________ 5. Habitus is a set of values and dispositions gained from the cultural history
that stay with us across contexts.
____________ 6. Cultural history and trajectories naturalize certain values and ideas, and
effectively determine worldviews.
____________ 7. Cultural literacy presupposes an understanding of how to think and see in a
manner that is inappropriate to the imperatives and context of artworks.
____________ 8. Things needing to happen twice means that we sometimes fail to see the
significance of something until we are aware of what could call a pattern.
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Let’s Analyze
Activity 1. Guided by the lessons on the introduction of reading visuals, it is best to note that
you can articulate the sub-topics in a manner of explanation. Now, it is your chance to explain
the following briefly.
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3. Seeing as Reading
5. Tacit Seeing
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7. Seeing as Literacy
8. Arresting Reality
9. Seeing in Context
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In a Nutshell
Activity 1. Base on the essential terms and operational definition of concepts in the study of
reading visuals, please feel free to write your arguments or lessons learned below.
1.
2.
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3.
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Q&A List
Questions/Issues Answers
1.
2.
3.
4.
5.
Keywords Index
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