ASSIGNMENT 1

INNOVATIVE AND ENTREPRENEURSHIP

TOPIC : ANALYSIS OF ENTREPRENEURIAL GROWTH IN DIFFERENT

COMMUNITIES

TOM MONAGHAN (FOUNDER OF DOMINOS PIZZA)

BY

ABRAR AHAMED S A

MIM2123102
INTRODUCTION

Domino's Pizza was founded by brothers Tom and Jim Monaghan in 1960. At the time, it

wasn't called Domino's (it was an established restaurant called DomiNick's), and the

brothers faced plenty of challenges getting their new business off the ground. Today,

Domino's Pizza is the #2 pizza chain, second only to Pizza Hut.

In 1986, Tom Monaghan wrote an autobiography entitled Pizza Tiger, detailing how he

went from one store to thousands of franchise stores. Some of the revelations in the book

are a little surprising. Here we go!

1. His Brother Sold His 50% Share in Domino's for a Used 1959 VW Beetle

About eight months after taking over an ailing pizza restaurant, Jim Monaghan wanted

out. He owned 50% of the business (which today rakes in over $10 billion annually), and

cashed out by taking the beat-up '59 Volkswagen Beetle the brothers had bought as a

delivery car.

2. He Was Swindled...Repeatedly

Throughout the early days of Monaghan's business dealings, he was taken in by a series of

business partners who effectively stole his money. The most notable was a would -be oil

tycoon, who convinced Monaghan to give him his entire savings (several thousand dollars)

to drill an oil well...and then disappeared. What's more, Monaghan built up those savings

in the Marines, which he says he was duped into joining. He thought he was joining the

Army, and only found out it was the Marines after taking aptitude tests. Oops.
3. He Grew Up in a Roman Catholic Orphanage, and Founded a Roman Catholic
University

Truly a self-made man, Monaghan and his brother Jim ended up in a Roman Catholic

orphanage shortly after their father died and their mother couldn't handle raising the kids

alone. It was a formative experience, and Monaghan is a devout Catholic to this day.

Monaghan founded Ave Maria University in 1998, located in Michigan. In 2007, he moved

the university to southwest Florida, at an extremely inconvenient time for th e real estate

market (translation: it was costly). He also planned a community surrounding the

Roman Catholic university that would be free of pre-marital sex, contraceptives, and

pornography. Critics have suggested that this approach to town life violates

Consitutional rights, but Monaghan told Bloomberg News: “There’s so much you can do at

a university that can change the whole world. ... I didn’t want a diploma factory, I wanted

a saint factory."

4. How He Invented the 30-Minutes-Or-Less Promise

Initially, Domino's did not offer its famous promise to deliver your pizza within 30 minutes

of ordering, or it was free. This idea only came about after years of Monaghan tweaking

his business practices—shaving seconds off of the time needed to make each pizza,

streamlining the product line (to reduce the number of ingredients and variables), designing

a new corrugated pizza box to keep the pizzas hot and protected during delivery, and all

sorts of other crucial innovations.

5. His Best Employees are Known as Dominoids

Monaghan presaged The Noid in his 1986 book when he wrote (emphasis added):

People respond to that [pizza-making] challenge. It's a game, and the ones who have a

knack for it can go a long way in Domino's. They're the ones we call Dominoids, and we

say that have pizza sauce in their veins.

This was published in 1986, the same year the "The Noid" became the official Domino's

mascot. Coincidence? I think not.

6. He Maintains a Serious Diet, and Badgers Others to Lose Weight

He then proceeded to explain that "...over the years I've harassed some of my employees

and franchisees to lose weight," and then explained how he convinced franchisee Dick

Mueller to lose 100 pounds in exchange for a $50,000 bonus. (After an initial diet failure,

it finally happened when Monaghan challenged Mueller to run a marath on. Monaghan

presented a giant novelty check at the finish line, garnering some good PR.)

7. He's a Doctor of Pizzerology

In 1973, Monaghan pushed for a thorough corporate training program that would enable

Domino's managers to learn the business at a deep level. Calling the program "Domino's

College of Pizzerology," as of 1986 only Monaghan, the aforementioned Dick Mueller, and

Jim Tilly held the "Doctor of Pizzerology" degree, though Monaghan writes that "about 20

individuals in the company hold a master's degree from the college."

After Domino's founder Tom Monaghan sold the pizza chain, he had a grander vision for his next
project: a university and town built on Catholic beliefs.

"There is not going to be any pornographic television in Ave Maria Town," Monaghan said in
2004, in a speech on his vision for the Florida town. "If you go to the drug store and you want to
buy the pill or the condoms or contraception, you won't be able to get that in Ave Maria Town."
While Monaghan retracted his statements, Ave Maria has grown into a religious-centric town like
no other in the last 12 years, funded in large part by the former pizza CEO.
In 2003, Ave Maria University opened in Florida, on a temporary campus in what would become
Ave Maria Town. Monaghan donated $250 million to found the university, and served as
CEO until 2011.
Monaghan is known for linking his faith and politics, donating thousands of dollars to anti-
abortion organizations and measures, as well as filing a lawsuit against Obamacare due to its free
contraception coverage. Ave Maria University was founded with similar aspirations of bringing
religion to public life, hoping to mold "the future faithful educators, leaders, and mentors that our
challenged society needs."
"This is perhaps the single most vital task for Catholic academicians: to explicate the truths of the
faith, and measure against them the evolving societal propositions or practices in politics, the arts,
the economy, etc.," reads the university's website. "Fifty or more years ago, they included
Marxism, Nazism, and Freudianism. Today they include abortion, fetal research, cloning, same-
sex 'marriage,' moral relativism, and world terrorism."
Ave Maria Town was intended to serve as a planned community where the university could
blossom into a major Catholic institute of higher education. However, while the university has
banned pornography and other entertainment that doesn't respect Catholic culture, requires modest
attire, and expects students to "love God above all things," such direct regulations would be
impossible in a town.
In 2003, real estate developers Barron Collier Companies agreed to donate 1,000 acres to
Monaghan to build the university, if the company could develop the nearby land, creating Ave
Maria Town.
Publicly, the town is avowedly open to all. Concerns that Ave Maria is a Catholic town, completely
under Monaghan's control, are not reflected in the realities of local laws - but do seem to impact
the town's culture.
In a town of only about 720 homes, the presence of the Oratory, Ave Maria University, a parochial
school, and shops selling saints and religious literature means that Catholicism dominates the
landscape.
Meanwhile, there are no other houses of worship in the town, though Barron Collier spokesper son
has said the town is open to other religious buildings.
While there are no bans on birth control or abortion in the town, the town's only
OB/GYN reportedly refuses to prescribe contraception medication to women. There are currently
no pharmacies in the town where individuals can purchase birth control, with the closest
pharmacy about seven miles away. While there are clinics and a dentist in town, there are
apparently no hospitals that could provide abortions or birth control.
As the population increases, it will become clear if Ave Maria Town is simply a small, planned
college town, or if certain practices that go against Catholicism will never be tolerated in a
community founded by Monaghan.
REFERENCE

BY CHRIS HIGGINS in June 27,2015 in the link of www.mentalfloss.com

KATE TAYLOR in Jan 12,2016 in the link of www.businessinsider.in

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