TR AINING AND CERTIFICATION

The Strategic
Imperative of Cloud
Workforce Training
Transform Your Cloud Workforce
with AWS Partner Training
 76% of IT decision-
makers worldwide face
Ensure your team has cloud expertise critical skills gaps in their
customers demand and trust departments, increasing by
145% since 2016.2
As cloud technologies continue to transform businesses Solving the cloud skills gap requires both hiring cloud
at a rapid pace, organizations need cloud expertise to talent and upskilling existing workers. Save time and
achieve their goals. Customers are looking for educated effort by developing your existing team with cloud skills
and certified partners to help close this gap. that lead to innovation.

Many organizations struggle to hire qualified candidates

at a rapid enough pace to close the skills gap. 45% of
IT decision makers say the number one reason for skills
gaps is difficulty recruiting and retaining job candidates
with relevant expertise.1

1
Global Knowledge, 2020 IT Skills and Salary Report, 2020.

2
Global Knowledge, 2021 IT Skills and Salary Report, 2021.

The Strategic Imperative of Cloud Workforce Training 2

Better serve customers
Investing in training and certification for your team can pay off. It can help
educate your team to grow your business and better serve your customers.
Providing teams access to training that sharpens their cloud knowledge and
technical skills, they become more equipped to satisfy client expectations
and requirements.

Skilled teams lead to happy customers. Amazon Web Services (AWS) Training
and Certification empowers your team to build their team competence,
confidence and credibility with essential knowledge of the AWS Cloud.

Partners report that attending AWS Training or achieving AWS Certification

can improve the quality of their solutions and deliverables, and shorten
implementation time.3

3
Metrics That Matter - A Subsidiary of Gartner, IT Key Metrics Data, 2018

The Strategic Imperative of Cloud Workforce Training 3

Achieve a variety of operational benefits
Research performed in 2021 by Enterprise Research Group (ESG), commissioned by AWS Training, substantiates that
AWS Partners whose employees engage in training and certification report a range of operational benefits over those
who don’t. In fact, over three-quarters of Partner organizations report that AWS Training helped their staff achieve: 4

Proficiency in Improved ability to Improved capabilities Improvements in

architecting services help customers select for building apps on how the business
for customers the right AWS services the AWS Cloud innovates and adopts
for their needs new technologies

4
Enterprise Strategy Group (ESG) research insights paper commissioned by AWS, Understanding the Value of AWS Certifications to Organizations, September 2021

The Strategic Imperative of Cloud Workforce Training 4

Strengthen your competitive advantage
Research shows over 75% of organizations surveyed Whether your team is new to the cloud or well-versed,
reported that having AWS-trained and AWS Certified investing in their cloud training can help bolster cloud
staff improved their organization’s ability to innovate and fluency across your entire organization.
Over 90% of organizations
stay competitive by understanding and implementing
new cloud technologies.5 surveyed say that their
staff’s participation in
AWS Training and AWS
Certification puts their
Partners with high adoption of AWS Training reported a 42% higher average gross
organization in a better
margin for their AWS practice as a result of improved on-the-job efficiency and
competitive position for
effectiveness for staff.5
the next 3-5 years.5

Enterprise Strategy Group (ESG) research insights paper commissioned by AWS, Understanding the Value of AWS Certifications to Organizations, September 2021
5

The Strategic Imperative of Cloud Workforce Training 5

Improve reputation with customers
Investing in training for your employees equips them AWS Partner Network Accreditations show your team
with essential cloud expertise, enabling them to has the cloud knowledge to support customers’ business
define and deliver the best solutions for customers goals with AWS solutions.Showcase and distinguish your
with confidence. After investing in AWS Training, 29% practice with AWS Certification Distinctions. Earn special
of Partners reported an increase in new customers recognition when your team earns 50,100, 200, 300, 400, Two-thirds of AWS Partners (66%)
migrating to AWS solutions, and 28% reported and 500 AWS Certifications.
reported that it matters to their
improved customer retention.6
customers that AWS Partner staff
are AWS-trained.7

6
Metrics That Matter - A Subsidiary of Gartner, IT Key Metrics Data, 2018

Enterprise Strategy Group (ESG) research insights paper commissioned by AWS, Understanding the Value of AWS Certifications to Organizations, September 2021
7

The Strategic Imperative of Cloud Workforce Training 6

Maximize the lifetime value of your customers
Enabling your employees to confidently secure business with skills from AWS Training is a first step in growing your
business. Research shows that more than half of Partners say they’ve experienced one or more of the following:8

59%
reported increased
59%
reported an increased
56%
reported improved
51%
reported accelerated
customer spend close rate customer retention sales cycles

Enterprise Strategy Group (ESG) research insights paper commissioned by AWS, Understanding the Value of AWS Certifications to Organizations, September 2021
8

The Strategic Imperative of Cloud Workforce Training 7

Recruit and retain in-demand cloud talent
Providing your employees with flexible training options can improve AWS-trained staff say the decision to support employees in their
employee satisfaction. IT professionals who took training were 30% training improves recruitment, and 58% agree it improves retention.10
more satisfied with their jobs than those without current training.9
Attract—and keep—top talent by supporting skill growth and providing
Employees with in-demand skills want to work at organizations that professional development opportunities.
help them hone their skills. 52% of IT leaders at organizations with

9
Enterprise Strategy Group (ESG) research insights paper commissioned by AWS, Understanding the Value of AWS Certifications to Organizations, September 2021

10
Metrics That Matter - A Subsidiary of Gartner, IT Key Metrics Data, 2018

The Strategic Imperative of Cloud Workforce Training 8

Train smart with data-driven Differentiate your team with
cloud training strategy AWS Partner Training
Before you can implement an effective cloud training strategy, you need to know where Building your cloud training strategy on a foundation of AWS Training can help you
your organization stands. The AWS Partner Learning Needs Analysis (LNA) is a data- grow your cloud business, better serve customers, plus attract, develop, and retain top
driven tool that gathers training information from across your organization and helps cloud talent.
you transform it into a strategy so you can train smarter by targeting skills enablement
with a customized training plan.
Learn more about the flexible training options available for your team
Whether your organization is just starting its cloud training journey or considering how
to take team training to the next level, an AWS LNA can give you data and insights you Learn more

need to build and grow your team’s cloud skills.

Learn more about the Partner Learning Needs Analysis

Get started

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