Running head: SYSTEMS THINKING 1

Systems thinking: Coca-Cola company case study

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 SYSTEMS THINKING 2

Systems thinking: Coca-Cola company case study

System thinking is a way to deal with integration that depends on the beliefs that the

segments portions of a framework will act distinctively when seen from an alternate point of

view. In this manner, it is a significant methodology towards tending to complex circumstances

where a few segments are included. Subsequently, this paper will analyze Coca Cola in terms of

the challenges it faces and how to mitigate them.

Coca Cola is an American global drink company whose headquarter is situated in Atlanta,

Georgia. The organization has significant i9nterests in assembling, retailing as well as promoting

of nonalcoholic drink concentrates and syrups. Its significant items incorporate soda pops,

filtered water, sports beverages and caffeinated drinks. In 2019, the Coca Cola's piece of the

overall industry in US was 43.3 percent[ CITATION Lac20 \l 1033 ]. In light of brand

positioning, Coca-Cola brand is perceived as the most important and unmistakable brands around

the world.

One significant test that Coca Cola faces is the sugar issue. With developing wellbeing

challenges in regards to the utilization of sugar, Coca-Cola has genuinely been condemned of a

lot of sugar it utilizes in its items. As per the US Framingham Heart Study, drinking a solitary jar

of soda has been connected to 26% odds of creating obesity and type 2 diabetes[ CITATION

Air19 \l 1033 ]. In addition, an excess of utilization of Coca-Cola items has been related with

enhanced danger of metabolic disorder, weakened sugar levels as wells as hypertension and more

elevated cholesterol levels. Thus, According to Lacy-Nichols (2020), Coca Cola had perceived

that they disapprove of sugar in their items. 126 years after Coca Cola innovation, clinical proof

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 SYSTEMS THINKING 3

has demonstrated a large portion of Coca Cola clients have become obese, and quite a number

developed addictive conduct towards the vast majority of the coca cola items.

To address this issue, Coca Cola should drop its sugared colas off the market.

Furthermore, Coca-Cola ought to spend a ton of its interests in item advancement. It ought to

draw in its group in growing free sugar items. Also, the organization ought to participate in

creating items with more clear ingredients records where clients can without much of a stretch

recognize the substance of whatever they are consuming[ CITATION Mye17 \l 1033 ].

Towards solving this issue, system thinking approach can be applied in various manners.

Rich picture is an animation like picture that is drawn by a gathering of individuals about a

certifiable circumstance. It is in this manner used to capture a real view of the circumstance as

they see it. In this specific situation, the rich picture will be utilized to improve understanding of

the current issue and develop better approaches to solve it[ CITATION Lac20 \l 1033 ].

Furthermore, it allows consent to be made on a given conversation made with respect to an issue.

Lastly, rich picture makes a chance to see the various parts of the issue and how they ought to be

broke down.

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 SYSTEMS THINKING 4

Similarly, CATWOE analysis is an analysis tool that is used to identify what the business

is trying to achieve, the problem areas as well as how the stakeholder perspectives affect the

people involved in it[ CITATION Geo18 \l 1033 ].

Table 1: CATWOE analysis for Coca Cola

Customers Restaurants, youths, old

Actors Management
Transformation process Reducing sugar from products, developing

sugar free products

Worldview Reduce sugar in coca cola products
Owner Coca Cola Company
Environmental constraints Top management, Research and development,

personnel, financial constraints

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 SYSTEMS THINKING 5

The CATWOE analysis has been used to identify key perspectives and standpoints in

identifying and solving the main issue affecting Coca Cola. The tool identifies the key

stakeholders and environmental constraints that need to be considered towards addressing the

challenge facing Coca Cola. Based on the above table, customers are first clients that are affected

by the too much sugar in the coca cola products. Thus, their involvement in decision making is

key towards making suggestions on the best ways to address the issue with coca cola. Similarly,

the management is also crucial in providing the leadership role towards amicable solutions

towards addressing the challenge[ CITATION Mil16 \l 1033 ]. Overall, in partnership with the

stakeholders, Coca Cola will incorporate various ideas as consolidated from various stakeholders

to craft out the best strategies to solve the challenges impacting the industry.

In conclusion, this paper highlights the main challenges facing Coca Cola and significant

measures that the company can employ to address its situation. The paper recommends stronger

stakeholder engagements towards coming up with amicable solution towards addressing the

sugar menace in Coca Cola industry.

References

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Airaodion, A. I. (2019). Hyperglycemic and Hyperlipidemic Effect of Some Coca-Cola Soft

Drinks in Wistar Rats. Health, 114-120.

George, A. (2018). Not so sweet refrain: sugar-sweetened beverage taxes, industry opposition
and harnessing the lessons learned from tobacco control legal challenges. Health Econ
Policy Law, 1-27.

Lacy-Nichols, J. S. (2020). The evolution of Coca-Cola Australia’s soft drink reformulation

strategy 2003–2017: A thematic analysis of corporate documents. Food Policy.

Miller, D. (2016). Coca-Cola: a black sweet drink from Trinidad. Material cultures: Why some
things matter, 169-87.

Myers, A. F. (2017). Sugar and health in South Africa: potential challenges to leveraging policy
change. Global public health, 98-115.

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